Martech

NOVEMBER 26, 2024

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. That will clue you in on what to promote. That barber gives you investing tips without understanding or regard for your goals, risk tolerance or portfolio strategy. They’re just pointing out what is obvious, not what is right for you.

Customer 130

Customer Food Marketing Marketers 130

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

SocialPilot

JULY 20, 2025

Their system checks for any unusual patterns that might indicate fake reviews, along with any content that breaks their guidelines, like promotional material, spam, or harmful and illegal content. It examines everything, from the review’s content to IP addresses, device details, and location data.

User-Generated 52

User-Generated Price CRM Management 52

Use Insider

JANUARY 3, 2025

It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing. Messaging channels: You can send personalized product promotions, price drop and back-in-stock alerts, event reminders, and much more across SMS , WhatsApp, Facebook Messenger, and others.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

SocialPilot

JULY 20, 2025

Their system checks for any unusual patterns that might indicate fake reviews, along with any content that breaks their guidelines, like promotional material, spam, or harmful and illegal content. It examines everything, from the review’s content to IP addresses, device details, and location data.

User-Generated 59

User-Generated Price CRM Management 59

Backlinko

JULY 16, 2025

They have a “Why you should trust us section” that states they’ve tested 40+ adjustable desks since 2013. Provide non-promotional, insight-driven quotes to increase your chances of being featured in articles that LLMs frequently reference. This is a clear, measurable signal of expertise. Recommended as a tool? Compared to a competitor?

User-Generated 121

User-Generated SEO Real Estate Branding 121

Hubspot Marketing

MAY 13, 2025

The goal is to jump into those existing conversations with something that will solve problems, not promote a product. Self-promotion comes second. In three to five years I think well be far away from scrolling through SERPs and much closer to a Her [the 2013 sci-fi movie in which a man falls in love with his AI] situation.

User-Generated 114

User-Generated Marketing Marketers CMO 114

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? How are you planning on promoting your event? Choose the right event technology.

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Adobe Experience Cloud Blog

MAY 31, 2013

Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. So how do you promote a beer that is themed after 1920s prohibition? 1) Coca-Cola Sharing Can. Coca-Cola has really hit it out of the park recently with their campaigns.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. Strategy'

Entertainment 106

Entertainment Marketing Marketers Content Marketing 106

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertisers Advertising Thought Leadership 134

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards. Victoria's Secret Perfect Body Campaign 2. Let’s Talk.”

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Search Engine Land

MARCH 18, 2024

Venkatachary originally worked at Google from May 2013 to December 2014, then left for a company that was acquired by Apple. .” You can read her full message over on LinkedIn. Cheenu Venkatachary. Venkatachary will lead the Google Search quality and ranking teams, taking over Nayak’s role. He returned to Google in October 2022.

Promotion 132

Promotion Product SEO 132

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 108

Promotion Real Estate Shipping Food 108

Duct Tape Marketing

JANUARY 3, 2014

5 Most Popular Guest Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Using a combination of social data, links and traffic analytics I present our five most popular guest content from 2013.

Whitepaper 56

Whitepaper Copywriting Health Analytics 56

Adobe Experience Cloud Blog

MARCH 25, 2013

With some creative thinking you can come up with a great story that promotes your brand and shows your brand flair at the same time. Twitter NYC (@TwitterNYC) March 14, 2013. Marketo (@marketo) March 22, 2013. Marketing Cloud (@marketingcloud) March 9, 2013. Giannis Aggelakis (@GAggelakis) March 6, 2013.

Content Marketing 134

Content Marketing Fashion Entertainment Marketing 134

Jeff Bullas

DECEMBER 19, 2022

Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 Creating a course from scratch can be difficult unless you use an education or an online course platform to help you start, design and host the course.

Transform 264

Transform Education eBook Price 264

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered.

Customer 174

Customer Thought Leadership Promotion Branding 174

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second. What exactly is it again?

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:11 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:15 pm via TweetChat Reply Retweet Favorite. contentchat. BrennerMichael.

Customer 96

Customer Marketing Marketers CMO 96

Marketing Insider Group

DECEMBER 26, 2012

And I wish you all the best in your marketing endeavors in 2013! In “ What Is Marketing ” I challenge the commonly held notion that marketing is simply defined as promotion (or ads). I called this the The Social Business Imperative and this article quickly became my 3rd most popular B2B Marketing Insider post of 2013.

Marketing 103

Marketing Marketers Promotion Advertisers 103

Adobe Experience Cloud Blog

APRIL 5, 2013

If you want to boost them with promoted post ads, they’ll give you even more explosive results, but if you can’t spend much on ads, shares are a smart way to go. Their most shared post in the last few months is a photo album from the 2013 World Economic Forum in Davos. it has a good chance of getting shared like crazy.

eBook 134

eBook B2C Promotion Place 134

Hubspot Marketing

JUNE 13, 2018

When Shane Snow started promoting his new book Dream Team, he knew he had to leverage a data-driven content strategy framework. You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution. Promotions Strategy.

Marketing Plan 145

Marketing Plan Energy Marketing Marketers 145

Search Engine Land

JANUARY 17, 2023

2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. Sign of Hope? Google blocked 3.4

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Hubspot Marketing

JANUARY 16, 2024

In 1942, Finland promoted “Raitus Tammikuu” or “Sober January” as a way to ration resources. It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. Though the Dry January trend is currently having a moment, it’s actually existed in some form for decades.

Retail 129

Retail SEO Promotion Product 129

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. And this is also why I want a real-time, big data marketing dashboard.

Retail 108

Retail eBook Analytics Marketing 108

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Michele Edelman, Warner Brothers. Why famous? VP of Marketing for Warner Bros.

CRM 131

CRM PR Marketing Marketers 131

Adobe Experience Cloud Blog

JUNE 19, 2017

threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Promoters : loyal customers who are also ripe for referrals. A 2013 Bain & Co. Philosophers have spent centuries debating the very nature of happiness and how to quantify it.

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. But many brands are still struggling to stay connected to the buyer journey.

Transform 110

Transform Entertainment Marketing Marketers 110

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Promote Your Business with Mobile Ads. While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly.

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Dove joined forces with VaynerMedia’s micro-content branch in February to promote its products on Instagram. In the fall of 2013, GrapeStory put out a Flavorsplash campaign for Aquafina on Vine.

Market Trends 110

Market Trends Content Marketing Whitepaper Marketing 110

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Martech

MARCH 4, 2024

Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences. Write high-quality emails and promotions. For years, legitimate emailers suffered the consequences of an ecosystem mediated by email platforms (e.g., Provide one-click unsubscribe options.

Email Marketing 130

Email Marketing SEO Promotion Price 130

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013. It did not come from competitors or illegitimate attackers, but from people in Motrin’s target audience who felt offended by their promotional content. Boston.com News (@BostonDotCom) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145