Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

Search Marketers 93

Search Marketers SEO Real Estate Marketing 93

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Search Marketers 85

Search Marketers Pharmaceutical Price Marketing 85

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. Googling The Weather: From 20% Project To Sophisticated Query Analysis 2014: A look at the evolution of weather-related searches and how Google handled them.

Search Marketers 89

Search Marketers User-Generated Marketing Marketers 89

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy.

Search Marketers 120

Search Marketers Non-Profit Marketing Marketers 120

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. of US search query volume, while Bing powered 32.2% of organic search.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 6, 2023

Google Link Removal Requests Climb To 345 Million In 2014. 2014: Google’s John Mueller said, “data in the search queries feature will no longer be rounded / bucketed,” and you will start to notice these changes in Webmaster Tools in the next few days. 2014: 14 Link Resolutions for 2014 by Julie Joyce.

Search Marketers 125

Search Marketers Manufacturing SEO Marketing 125

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google Issues Its 2014 “Bad Ads” Report: Disabled More Than Half A Billion Ads 2015: More than 43 million ads were disabled for using “Trick to Click” ploys. and Skittles.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about. Google Now Ranks No.

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

APRIL 3, 2023

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 The outcomes of ongoing lawsuits and antitrust investigations could eventually result in meaningful changes for online advertisers, impacting publishers (ad revenue) and advertisers (reach). Google Ad Manager).

Law 103

Law Advertising Advertisers Price 103

Search Engine Land

MARCH 17, 2023

EU Antitrust Chief Says Google Settlement Essentially Done 2014: Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia essentially said that Google’s antitrust settlement proposal was a done deal. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 75

Search Marketers SEO Marketing Marketers 75

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2014: CEO Marissa Mayer introduced the new news app at CES. Also on this day.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Search Engine Land

FEBRUARY 3, 2023

.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. Meanwhile, was Yahoo considering an alliance with Google? And what about post-acquisition “integration” issues?

Search Marketers 86

Search Marketers Automobile Non-Profit Marketing 86

Search Engine Land

JANUARY 12, 2023

Responsive search ads available globally in all Microsoft Advertising interfaces. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. Q4 Reports: Search Advertising Growing In Efficiency.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Search Engine Land

MARCH 23, 2023

Microsoft Advertising blocks 1.6 Google Slaps Greek Sites With Penalties 2014: Matt Cutts, Google’s head of search spam, responded on Twitter to someone who noticed that many websites in Greece received penalties. Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers 2011: Google won a $1.6

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Search Engine Land

FEBRUARY 11, 2023

For retail advertisers, Shopping ads continue to overshadow text ads 2019: Fourth-quarter reports from Marin and Merkle highlighted the importance of Shopping ads for merchants’ search advertising strategies. of all US paid-search clicks. billion in 2007. Related: Updated: Yahoo Layoffs Happening Now MSNbot 1.1:

Search Marketers 94

Search Marketers SEO Retail Marketing 94

Search Engine Land

JANUARY 5, 2023

Google Ads error tells advertisers exact match keywords are saving as broad match. Standard text ads will live on a bit longer, Microsoft Advertising says. 2015: Bing Ads told advertisers they soon would no longer be able to put a phone number in the headline, body copy, URL or extensions like Sitelinks.

Search Marketers 92

Search Marketers Law Marketing Marketers 92

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. Processing.Please wait.

Price 103

Price Advertising Advertisers Digital Marketing 103

Hubspot Marketing

FEBRUARY 28, 2023

Tony La Russa, then manager of the St. Instagram followed suit and began verifying accounts in 2014. With the advertising challenges social media platforms have experienced over the past few years intensifying, it’s not surprising these companies are evolving to include paid subscription models to generate revenue.

User-Generated 136

User-Generated Social Media Marketing Price Influencer Marketing 136

Duct Tape Marketing

JANUARY 10, 2014

2014 and the Future of Social Media, Through the Eyes of Buffer written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post from Leo Widrich COO at Buffer. 2014 is going to be a huge year for social media. Pictures will continue to be hugely valuable.

Analytics 64

Analytics Management Advertising Advertisers 64

Search Engine Land

FEBRUARY 16, 2023

.” Over her 25-year career at Google, she “managed marketing, co-created Google Image Search, led Google’s first Video and Book search, as well as early parts of AdSense’s creation, worked on the YouTube and DoubleClick acquisitions, served as SVP of Ads, and for the last nine years, the CEO of YouTube,” Susan Wojcicki wrote.

Health 97

Health Promotion Advertising Advertisers 97

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Users could follow news publications/blogs or industries.

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

JANUARY 1, 2023

2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. It wouldn’t be until 2021 that Google prohibited advertisers from running ads or monetizing content that contradicted scientific consensus on climate change. Larry Page named “CEO Of The Year”.

Search Marketers 116

Search Marketers Marketing Marketers Manufacturing 116

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. As part of their work, management consulting firms conduct research to help executives understand business trends.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Buffer Marketing

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897. Google and Apple payments make up 2.5%

Price 78

Price Finance User-Generated Health 78

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Why should you follow him?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. In 2014 it was 76%.) Heat Test Report ).

Gen Z 120

Gen Z Millennials Customer Acquisition Advertising 120

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. 2011: Android OS achieved a 25.8%

Search Marketers 94

Search Marketers Advertising Advertisers Marketing 94

Bannerflow

AUGUST 15, 2019

Known for being at the forefront of the in-house movement, Three has been a customer of the Bannerflow creative management platform (CMP) since 2014. This ensures that all advertising produced shares the same unique and impactful characteristics. What are the challenges facing your industry when doing display advertising?

Advertising 40

Advertising Advertisers B2C Product 40

Martech

FEBRUARY 10, 2022

“Monday.com has been growing and scaling for years using Facebook, LinkedIn, acquiring enterprise accounts, and becoming a household name,” said Molly Sonenberg, creative brand manager for monday.com. This year, Ricola opted not to advertise during the Super Bowl. They’re not being advertised to. Not on TV, at least.

Advertising 96

Advertising Advertisers Communications Marketing 96

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place. Sign up today.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. This number has increased 40% in the five years between 2014 and 2019. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. billion dollars in advertising revenue in 2020. How are they using it? Table of contents. In the U.S.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Adobe Experience Cloud Blog

JUNE 8, 2018

But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. Not all marketers believe in this, but Sy managed to parlay the concept into a multimillion-dollar clothing empire that is still helping to educate today. That simple. THREE: What Drink?

Branding 134

Branding Non-Profit Education Entertainment 134

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. Great marketers measure, manage, and tweak. The average blog post was 808 words in 2014, but was 1142 words in 2017. Not anymore. Content marketing is as much about watching the trends as it is about creating and sharing content. There’s no longer any debate.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Take Artificial Intelligence (AI) —a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. That is precisely why marketers need to spend far less time managing and analyzing their data—not more.

Transform 134

Transform CRM Thought Leadership Marketing Automation Platform 134