Search Engine Land

FEBRUARY 6, 2023

Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. YP Wants To Compete Directly With Google And Yelp In Local 2014: New CMO planned to focus on personalization, more content depth and multi-platform experiences. Google Now Ranks No.

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. So Barry Schwartz made one.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. Google Link Removal Requests Climb To 345 Million In 2014. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. 2014: 14 Link Resolutions for 2014 by Julie Joyce. year vs. year.).

Search Marketers 123

Search Marketers Manufacturing SEO Marketing 123

Duct Tape Marketing

JANUARY 10, 2014

2014 and the Future of Social Media, Through the Eyes of Buffer written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post from Leo Widrich COO at Buffer. 2014 is going to be a huge year for social media. More emphasis on analytics and reporting.

Analytics 64

Analytics Management Advertising Advertisers 64

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services.

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Martech

OCTOBER 20, 2022

As the martech taxonomy continues to expand, so do the roles charged with implementing and managing our martech stacks. Design and manage internal workflows and processes. It develops new marketing strategies, manages complex digital projects and defines success metrics. Research and recommend new marketing technology products.

CMO 91

CMO Analytics Marketing Marketers 91

Search Engine Land

MARCH 9, 2023

Google Sees Deeper App Content As Key To Mobile Usage 2014: Google had been indexing deep links for Android apps, though not iOS. Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament.

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

FEBRUARY 3, 2023

Filter, sort, bulk manage product groups in Microsoft Shopping soon 2020: Scripts were also coming to Shopping campaigns in Microsoft Advertising. Google Showing Large Video Embeds In Some Search Results 2014: Searching Google for video-related content would return a large, playable, video directly at the top of the search results.

Search Marketers 86

Search Marketers Automobile Non-Profit Marketing 86

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2014: CEO Marissa Mayer introduced the new news app at CES. 2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis.

Search Marketers 100

Search Marketers Non-Profit Marketing Marketers 100

Search Engine Land

JANUARY 12, 2023

2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. 2014: If you conducted a search on Bing, while on the HTTPS URL, it would remain HTTPS and keep your searches secure. by Chris Liversidge.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Hubspot Marketing

DECEMBER 2, 2022

How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. If you’re struggling to think of sections for your blog posts, Senior Marketing Manager Basha Coleman suggests checking the “People Also Ask” section on the Google SERPS.

Analytics 145

Analytics Place Management Marketing 145

Martech

OCTOBER 1, 2021

What do marketing attribution and predictive analytics tools do? Platforms with predictive analytics capabilities also use data, statistical algorithms and machine learning to predict future outcomes based on historical data and scenario building. Do what you’re paid to do, is the message, and not someone else’s job. Read more here.

CRM 111

CRM Analytics Health Digital Marketing 111

Many Chat

JUNE 3, 2022

Ecommerce sales have been steadily increasing since 2014 and are expected to surpass $7 billion by 2025. You’ll have access to Instagram Analytics with an Instagram business account, which you can use to see how your Instagram posts and Stories are performing. Work smarter.

eCommerce 97

eCommerce Branding User-Generated Food 97

Hubspot Marketing

APRIL 2, 2024

In this case, the expressway would be a content management system (CMS) or a website builder. Source Note : Once you’ve set up a theme for your WordPress website , engage and convert your visitors with free forms, live chat, email marketing, and analytics by adding HubSpot’s WordPress plugin.

Shoppers 99

Shoppers Price User-Generated Customer 99

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. CUSTOMER MANAGEMENT. An advocacy marketing platform will help your team manage that feedback loop.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. Lead management. Resource management.

Transform 134

Transform Thought Leadership Marketing Automation Platform Marketing 134

Marketing Insider Group

JANUARY 4, 2021

I’m typically managing multiple events per week, sometimes even at the same time. How does knowledge transfer and CPE credits work in positioning and delivering your webinars and how do you manage such a wide array of subject matter experts? A: Organization and attention to detail are both critical success factors to me.

Transform 132

Transform Communications Education Global Marketing 132

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. Great marketers measure, manage, and tweak. Between various analytics services and built-in social media platform capabilities like Instagram Insights , you have the tools to collect, analyze, and use the data that matters. Not anymore. This will continue.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. That’s where UTM parameters come into play.

User-Generated 145

User-Generated Real Estate eBook Analytics 145

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Strong Management: How Websense Structures Their Team. At Marketo, we have a much larger team.

CRM 134

CRM Thought Leadership User-Generated Analytics 134

Hubspot Marketing

NOVEMBER 3, 2023

HubSpot customers can use the Traffic Analytics report (under Reports > Analytics tools in your navigation) to break down traffic by source. E-commerce Marketing Report E-commerce marketing occurs over various marketing channels, including social media and Google Analytics. Break down your traffic by geography.

Marketing 110

Marketing Marketers Analytics Energy 110

Adobe Experience Cloud Blog

JANUARY 26, 2015

Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. How organizations consolidate, manage, present and collaborate across an organization can make a significant organizational impact. For example, ChiefMarTech reported there was over $3.3B

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

MARCH 6, 2017

From Google’s autonomous cars, iRobot’s Roomba, and Intuitive Surgical’s da Vinci Surgical System to Ozobot, credit card fraud, and crime management. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Transform 134

Transform Thought Leadership Customer Journey Marketing 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Strong Management: How Websense Structures Their Team. At Marketo, we have a much larger team.

CRM 119

CRM Thought Leadership User-Generated Analytics 119

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. If you’re a social media manager for a company, you’ll want to make sure the goals are aligned with the company’s vision. Measurable : This is where analytics come in.

Analytics 107

Analytics Affiliate Marketing Social Media Marketing Advertising 107

TechWyse

FEBRUARY 8, 2022

Scaling auto-applied recommendations: this update will allow users to auto-apply Google campaign recommendations at an account-manager level, so you will no longer have to go into individual accounts and manually apply recommendations. This will enhance cross-platform measurement.

Customer 52

Customer User-Generated Digital Marketing Promotion 52

Neil Patel

NOVEMBER 9, 2020

Hike Labs was founded in 2014, and by 2015, Pinterest had swooped in and acquired the San Francisco-based mobile publishing startup. The startup built a cloud-based office procurement system that helps customers streamline supplier management. You must be using Google Analytics for the past 6 months. Key Features. Conclusion.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. The social media management tool Hootsuite offers free courses, which have been taken by more than 200,000 professionals.

Education 99

Education Marketing Strategy Branding Energy 99

Moz

APRIL 19, 2020

fast websites) and analytics. We first ran this survey in 2014 and, compared to today, the difference between “really fast” sites and “fast” sites wasn’t as stark as it is now. Tag Managers are really easy to use for non-technical folks, too! Tag Managers are really easy to use for non-technical folks, too!

SEO 73

SEO User-Generated Management Place 73

Exposure Ninja

JULY 5, 2022

The Pigeon update was launched in July 2014 , with the goal of improving local search. Google is making updates regularly, and luckily today’s updates are on a smaller, more managed scale than older updates. Looking to get a better understanding of Google Analytics 4? Take a look at our beginners guide to Google Analytics 4.

Transform 52

Transform Law Health Analytics 52

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. One of the most powerful features your app provides is analytics. But to many others, there’s an increasing sense of value in running expos and conferences. Image source.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Moz

FEBRUARY 24, 2021

In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. Prime examples of this include the use of SEO tools and content management systems. Be candid and transparent about performance analytics.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Pam Didner

MARCH 12, 2020

In the case of implementing the AI software , companies manage to save a lot on workplace organization, regular compensations, and even taxes. . Interactive thermostat Nest is a relatively fresh startup that was purchased by Google in the first part of 2014. Nest can even be managed via Alexa. . Relative cost-efficiency.

User-Generated 78

User-Generated Customer Journey Marketing Marketers 78

AWeber

NOVEMBER 22, 2023

We recommend choosing one of each: Email marketing software Landing page software Design tools AI writing assistant Social media management software (to schedule your posts in advance) Referral software Additional tools for specialized marketing such as podcasting, video or audio productions, etc.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. Users also have access to a small set of Instagram analytics. Manage Your Favorite Filters. If you have more than one person managing your Instagram , it can be tough to keep your style the same across content.

Branding 94

Branding User-Generated Social Media Marketing Management 94

Scoop.it!

APRIL 18, 2024

Community-centric content management is vital in thought leadership as it ensures that content is tailored to the specific needs and interests of a community, fostering a stronger connection and building trust. TikTok’s Ads Manager is a fantastic example of how great it can be to have access to audience insights.

Thought Leadership 81

Thought Leadership Management Transform User-Generated 81

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. We use Analytics to track the traffic. Kathryn Strachan, Managing Director and Owner Copy House. They affect your click through rates. There’s a big difference. The colors, the columns, the obvious ads.

SEO 105

SEO B2C Transform User-Generated 105