Hootsuite

APRIL 14, 2021

WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. This places WhatsApp ahead of other popular messenger apps: Facebook Messenger with 1.3 WhatsApp is the third most-used social media network in the world. As of 2021, it is still owned by Facebook. It’s reliable.

Communications 140

Communications Entertainment eCommerce Management 140

Hubspot Marketing

SEPTEMBER 20, 2022

Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. By showcasing customers who are enjoying your products/services, you’re leveraging social proof. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. Do a takeover.

User-Generated 119

User-Generated Education Promotion Millennials 119

Neil Patel

SEPTEMBER 22, 2020

You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. At this stage, they’re well known for providing top-notch Pay Per Click, Social Media Management, Conversion Rate Optimization, SEO, UH/UI Design, Web Development services.

Price 144

Price Communications Social Media Marketing SEO 144

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 102

Affiliate Marketing Non-Profit Finance Promotion 102

Hubspot Marketing

NOVEMBER 3, 2023

Email Marketing Report When I want to assess my email marketing campaign, I take a look at the following KPIs: Number of emails sent Click rate Unique open rate Overall campaign performance These metrics allow me to analyze the effectiveness of my campaigns by showing me what kind of content performs best in email channels.

Marketing 118

Marketing Marketers Analytics Energy 118

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media Marketing 110

Social Media Marketing User-Generated Millennials Promotion 110

Rock Content

OCTOBER 27, 2015

As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile. Bottom line, marketers who aren’t creating compelling content are having a difficult time with SEO. In 2014 the Pigeon update made search results more relevant.

Market Research 98

Market Research Content Marketing Marketing Marketers 98

Sprout Social

NOVEMBER 15, 2016

This will help you assess your current social media use, what’s working, what’s failing and what can be improved upon. Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. For example: Newsletter sign-ups.

Transform 93

Transform Entertainment User-Generated Whitepaper 93

Hubspot Marketing

MARCH 17, 2022

Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. So, how do busy social media managers keep their ducks in a row? We asked the people who run social media for their brands from across the U.S.

Management 119

Management Promotion eBook Branding 119

Hootsuite

APRIL 6, 2023

Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. Slack (2013) Slack dropped the same year as Google Hangouts and brought social media to the corporate world in a way LinkedIn didn’t. 2005 marked the apex of Myspace.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. Social media trends change year by year. It Improves Your SEO The relationship between SEO and social media is complex. The average return on investment for a social media marketing campaign is $2.80.

Inbound Marketing 93

Inbound Marketing Social Media Marketing User-Generated Marketing 93

Neil Patel

DECEMBER 9, 2022

The point is to automate tedious digital marketing tasks that take you away from other things that need your attention. And it’s safe to say that the adoption of marketing automation is growing fast. Heavy adoption of marketing automation started in 2014, and the growth since then has been trending upwards. I bet it does.

CRM 140

CRM Marketing Marketers Social Media Marketing 140

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Hootsuite

AUGUST 4, 2022

Still, it’s a good place to start your search for old tweets. For example, here’s how Hootsuite’s Twitter page looked on August 24, 2014: How to delete old tweets. Use Hootsuite to manage your Twitter accounts alongside all your other social media profiles. Go to AllMyTweets and log in using your Twitter account.

Social Media Marketing 145

Social Media Marketing Management Place Branding 145

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results.

Non-Profit 100

Non-Profit Gen Z Real Estate Fashion 100

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

JUNE 1, 2022

Is there a difference between Emma Chamberlain’s eye infection pics and your aunt posting every picture from her 2014 family vacation on Facebook? And the simpler, the better — many photo dumps are captioned with just the time or place the photos took place in, a few emojis, or even instructions to swipe through. 2022 so far.

Marketing 108

Marketing Marketers User-Generated Place 108

Hubspot Marketing

AUGUST 21, 2023

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without it feeling extraneous or out of place. On the other hand, if you're in a fashion or social media marketing firm, it's advisable to be creative and visual. Carol H.

Fashion 98

Fashion Real Estate Price Product 98

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. billion times since 2014. So, what does Meta’s domination mean for social media marketing?

Digital Trends 100

Digital Trends Social Media Marketing Communications User-Generated 100

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Post at the right place and time. Each social platform has a unique audience and serves a distinct purpose. The #IceBucketChallenge in 2014 was one of the most successful viral campaigns ever.

Transform 140

Transform Social Media Marketing Education Fashion 140

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 142

Health Social Media Marketing Marketing Marketers 142

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Hootsuite

SEPTEMBER 7, 2022

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Hootsuite helps your business streamline and improve its marketing efforts. With Hootsuite, you can schedule your social media content across every platform in one place. Make sure your site is mobile-friendly.

eCommerce 106

eCommerce Shoppers Retail Fashion 106

Hubspot Marketing

JUNE 17, 2022

You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this: "Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

Copywriting 145

Copywriting Branding Management SEO 145

Hootsuite

APRIL 11, 2022

Here’s everything you need to know about using retail chatbots to grow your business, have happier customers, and skyrocket your social commerce potential. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is a retail bot?

Retail 99

Retail Customer eCommerce Shipping 99

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

User-Generated 143

User-Generated eBook Inbound Marketing Advertising 143

Hubspot Marketing

JULY 31, 2018

There are hundreds of business and management related podcasts that will help you stay on top of the latest industry trends, lead in the most effective way possible, and keep your fellow employees excited about coming to work. Superstitions, crime, unknown creatures, and haunted places are all talked about on this podcast. Ear Hustle.

Entertainment 102

Entertainment Education Social Media Marketing Copywriting 102

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). Engagement rate is the single most important metric for many social media marketers. Interests are found in two places under the “Audiences” tab of the analytics page.

Analytics 75

Analytics Promotion Social Media Marketing Branding 75

Econsultancy

DECEMBER 13, 2021

” Further comments from Snap Executives shortly after the financial announcement included a note of concern surrounding the impact of global supply shortages on projected social media ad spend from brands. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). Engagement rate is the single most important metric for many social media marketers. Interests are found in two places under the “Audiences” tab of the analytics page.

Analytics 40

Analytics Promotion Social Media Marketing Branding 40

Hubspot Marketing

JANUARY 11, 2023

Here’s a list of mistakes to avoid in 2023, according to HubSpot Blog managers. Make it a point to position your content around what your audience wants to discover, not what you want to tell them,” said Amanda Sellers , historical optimization manager at HubSpot. Your blog is a honeypot, not a megaphone. Write like you talk.

User-Generated 145

User-Generated Law SEO Promotion 145

Rock Content

FEBRUARY 1, 2017

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. When you’ve fallen into that dark place, try these four creativity kick-starters. Content marketers should be able to leave a meetup like this with at least a few new content ideas. Monkey See, Monkey Do… But Better.

Social Media Marketing 74

Social Media Marketing Content Marketing Event Marketing Product 74

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships.

Marketing 134

Marketing Marketers Transform Analytics 134