Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google handles reconsideration requests in batches.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. Started at Sprout: March 2014. So you started as Sprout’s first receptionist, then became office manager. This post Meet Team Sprout: Katy, Office Manager originally appeared on Sprout Social.

Management 109

Management Place Promotion Product 109

Search Engine Land

FEBRUARY 6, 2023

Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet 2014: Said Expedia: “Our traffic from Google, both on a paid and an organic basis, continues to increase on a year-on-year basis.” Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars 2014: To create the “ultimate Oscars resource guide.”

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

FEBRUARY 16, 2023

.” Over her 25-year career at Google, she “managed marketing, co-created Google Image Search, led Google’s first Video and Book search, as well as early parts of AdSense’s creation, worked on the YouTube and DoubleClick acquisitions, served as SVP of Ads, and for the last nine years, the CEO of YouTube,” Susan Wojcicki wrote.

Health 97

Health Promotion Advertising Advertisers 97

Search Engine Land

MARCH 9, 2023

Google Sees Deeper App Content As Key To Mobile Usage 2014: Google had been indexing deep links for Android apps, though not iOS. Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament.

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

JANUARY 5, 2023

2014: Pinterest said the acquisition would “help us build technology to better understand what people are Pinning. 2014: The site served as an online resource for “all things awards” with background information on nominees, tips for award-themed parties, and winner predictions based on Bing search statistics. by Tony Edward.

Search Marketers 92

Search Marketers Law Marketing Marketers 92

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. Think Like A Blackhat By Matt Cutts.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. In 2014 it was 76%.) Heat Test Report ).

Gen Z 120

Gen Z Millennials Customer Acquisition Advertising 120

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. You can promote your subscription offerings on Instagram and direct your followers to your chosen platform to sign up.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Hootsuite

FEBRUARY 12, 2015

Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Social media dovetails nicely with content marketing, because it creates new, low-cost avenues for content promotion.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2014: What people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Search Marketers 94

Search Marketers Advertising Advertisers Marketing 94

Hubspot Marketing

SEPTEMBER 20, 2022

Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. In a small company, introductions can include the CEO, the social media manager, the fulfillment manager, and any other relevant role. Miscellaneous.

User-Generated 110

User-Generated Education Promotion Millennials 110

Hubspot Marketing

OCTOBER 6, 2023

Women can experience impostor syndrome in key moments of an existing role, or at specific milestones such as a career change or promotion.” Stop Using These 16 Terms to Describe Yourself , Jeff Haden Excerpt “Do you describe yourself differently — on your website, promotional materials, or especially on social media — than you do in person?

User-Generated 106

User-Generated eCommerce Promotion Product 106

Hootsuite

FEBRUARY 24, 2020

Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 110

Shipping User-Generated PR Energy 110

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. You have to promote and measure. Great marketers measure, manage, and tweak. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. There’s no longer any debate.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

AWeber

FEBRUARY 17, 2022

Promote your products and services using video. Glossier is a beauty brand founded in 2014 with a mission to put customers at the heart of the product creation process. Califia Farms is a dairy alternatives brand based in California and is one of many businesses using Instagram videos to promote products. Table of Contents.

Real Estate 91

Real Estate User-Generated Education Promotion 91

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. 3 - Social media marketing Social media is a powerful tool coaches can use to promote their businesses. She partnered with @monicaandandy pajamas for a promotion that featured an image of her family wearing their pajamas.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hootsuite

FEBRUARY 12, 2015

Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Social media dovetails nicely with content marketing, because it creates new, low-cost avenues for content promotion.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. CUSTOMER MANAGEMENT. Did You Know? Did You Know?

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. — Expedia (@Expedia) July 24, 2014. Open to contiguous U.S.

User-Generated 111

User-Generated Food Promotion Transform 111

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 2 in Marketing Automation, #29 in the Overall Contest.

CRM 134

CRM Thought Leadership Marketing Marketers 134

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 100

Education Marketing Strategy Branding Energy 100

TechWyse

FEBRUARY 8, 2022

Scaling auto-applied recommendations: this update will allow users to auto-apply Google campaign recommendations at an account-manager level, so you will no longer have to go into individual accounts and manually apply recommendations. The update will also allow you to adjust audiences, and optimize targeting for full potential.

Customer 52

Customer User-Generated Digital Marketing Promotion 52

Hubspot Marketing

MARCH 23, 2020

In the afternoon, you have a 1:1 via Zoom with your remote manager. Additionally, attendees can use virtual booths to promote their products or services, and offer discounts as well. The Whova Event App has been a leader in attendee engagement and networking since 2014. Image Source. HubSpot User Groups (HUGs).

Non-Profit 143

Non-Profit User-Generated Management Social Media Marketing 143

Neil Patel

SEPTEMBER 6, 2021

As the marketplace only promotes services you offer, your conversion rates are more likely to improve. If you offer digital services and need a marketplace to promote your services, Fiverr is definitely one to check out. Users love Etsy for its ease of use and the tools available for managing and growing your small business.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. By June of 2014, nearly 80 percent of U.S. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Neil Patel

JANUARY 7, 2021

Like your website or specific product promotion. Or, you can put the specific originating aspect under medium (like the example below), but still manage to confuse yourself with the double use of ‘facebook.’. The traffic source is Facebook with post as the medium and a part of the new admin dashboard 2014 April campaign.

User-Generated 145

User-Generated Real Estate eBook Analytics 145

Hubspot Marketing

OCTOBER 25, 2022

Working for oneself can also promote a sense of being a master of one’s destiny and not having to contend with misconceptions and discriminatory attitudes from others that are often encountered while job hunting. Running your own business can be a great career choice for people living with long-term disability or health condition.

Health 89

Health Energy Thought Leadership Communications 89

Adobe Experience Cloud Blog

DECEMBER 27, 2016

Jenny Craig, a weight management and nutrition company, provides their audience with tips on how to meet their health goals while not compromising the holiday fun–a concern that often comes up during the holidays. to nudge them closer to conversion. Another example from Uber shows us how this season is ripe with opportunities for marketers.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

In September 2014, our Sr. Community Manager, Liz Oseguera, identified an opportunity within Marketo for a grassroots initiative–aptly called Momentum. Find a team of people who are similarly passionate (our taskforce ranges from 8-12 people) to help you promote, ideate, and execute logistics. Make It a Grassroots Initiative.

Thought Leadership 134

Thought Leadership Logistics Food Education 134

Neil Patel

JANUARY 22, 2021

eBay eliminated that in 2014. eBay Store subscribers get: Free listings and discounted fees on sales A traffic boost Listing optimization tools Easy “out of office” capabilities Terapeak access at no cost Promotions Manager access Business services discounts. Spring for Promoted eBay Listings. Conclusion.

SEO 120

SEO Shipping Manufacturing Price 120

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 2 in Marketing Automation, #29 in the Overall Contest.

CRM 100

CRM Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. WebEngage does this on the front page of their website: Get your influencers involved in the entire event organization and promotion process. Gamification & Contests.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Hubspot Marketing

NOVEMBER 3, 2023

This report is a great way to understand the channels most vital for your blog, where you should spend more promotion time, and how well your content performs over time. Did you focus on promoting your content through specific channels? If you're using HubSpot, creating a blog leads report is accessible.

Marketing 110

Marketing Marketers Analytics Energy 110

Moz

APRIL 19, 2020

Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). Tag Managers are really easy to use for non-technical folks, too!

SEO 73

SEO User-Generated Management Place 73