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5 key trends we’re seeing in B2B marketing

Martech

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 136
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China leads the world in generative AI use

Martech

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. But what is meant by full implementation? Strategic deployment.

Transform 144
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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

Hubspot Marketing

If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Email marketing requires a lot of attention to detail, which is why we put together an email planning template that removes the guesswork and helps set your email campaign up for success.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. 63% of U.S.

Gen Z 110
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

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How to Master Product Launches: Strategies That Stand the Test of Time

Duct Tape Marketing

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 91
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Are you really building a personal brand on TikTok?

Businesses Grow

I’ve seen some great marketing and business content there. I broke my own rule In many of my books and speeches, I implore marketers to stop doing what people hate — interrupting, intercepting, and spamming, for example. And, as I wrote recently, I believe is always a place for human creativity.

Branding 103