Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.

Market Trends

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile. The same is true for companies.

Fashion

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles.

Transform

Hubspot Marketing

APRIL 15, 2025

Using my MacBook example above, some navigational searches I used were: Apple new releases Costco computers and laptops Best Buy Geek Squad I knew I wanted an Apple product, and I was headed to different vendors I trusted to find out more about the models and to get the best price. Product comparisons and brand research. Consideration.

Customer Journey

Jeff Bullas

JULY 18, 2025

I made a career pivot from teaching to sales and marketing in the tech industry. Source: DemandSage) Nvidia, the GPU engine of modern AI, crossed a $4 trillion market-capitalization milestone on 9 July 2025 —making it the most valuable semiconductor company in history. Align new tech with core purpose (productivity and empowerment).

Transform

illumin

JUNE 24, 2025

One of the world’s most popular messaging services, WhatsApp, is finally getting ads, marking its entry into direct ad revenue for the first time since Meta acquired them in 2014. Ads in Status : Users can explore new businesses and connect with them directly through ads placed in the Status feature, where they promote products or services.

Advertising

Businesses Grow

JULY 21, 2025

You write often about belonging as a marketing force. A great benefit of hosting my online marketing community is that day after day, I have significant conversations with people that turn into real friendships. In 2012, I published the first book on influencer marketing, Return On Influence. I do not make friends easily.

Influencer Marketing

SocialPilot

APRIL 25, 2025

Apart from being a top-tier interaction and reputation management platform, it also has a suite of features that support businesses in marketing their reviews and building a dominating online presence. Additionally, it can help you automate your repetitive tasks, thus reducing manual effort and increasing productivity.

Price

Set Up

FEBRUARY 10, 2025

Super Bowl LIX wasnt just about footballit was a showcase of ingenuity in marketing. Lets dive into the best, the worst, and what marketers can learn from the 2025 Super Bowl ads. Marketing Takeaway: Surprise and delight. Marketing Takeaway: Know your purpose and communicate it clearly.

Marketing

Hubspot Marketing

MAY 7, 2025

The world of hiring and managing remote marketing teams is still changing. This forces managers to continually update their process for finding and retaining the best marketing talent. Ive been a remote digital marketer for years way before the pandemic made it popular (not to brag!). But what does that process look like?

Digital Marketing

Businesses Grow

JULY 9, 2025

The introduction of AI as our friend / co-worker / companion / enemy has heightened the emotion in our marketing discussions, but perhaps nothing has fanned the outrage more than the idea that AI survives by stealing our content. This is the same debate we had in the early days of content marketing — “What??? Probably not.

Thought Leadership

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. Here’s an interview with Jamie Anderson, former Vice President of CRM Marketing at SAP and current president of Global Field Operations at UserTesting, answering some questions on providing a better customer experience.

Customer

Backlinko

AUGUST 8, 2025

What Makes a Marketing Channel “Dead”? To determine whether SEO is dead, we need to understand how a marketing channel evolves. Marketing channels follow a relatively standard lifecycle. Email marketing today, for example. Abandoned by 80%+ of marketers. And the job market feels unstable.

SEO

SocialPilot

JULY 28, 2025

Case Study: Oreo’s Offensive Auto-Reply (2014) In 2014, Oreo launched a Twitter campaign encouraging fans to tweet about their love for the brand. The fake reviews described flawless results and raved about product performance, creating an illusion of overwhelming praise. times faster than their competitors.

Management

Search Engine Land

JULY 19, 2024

Despite the controversy surrounding SKAGs, there’s a real opportunity for marketers to get more out of their Google Ads accounts with a SKAG approach. A look at Google Ads account structures over time From 2014 to 2018, most accounts we audited at my agency used ad group structures based on match type, device or SKAGs. Smart bidding.

Management

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently.

Gen Z

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education

Hubspot Marketing

JANUARY 30, 2017

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If you ask me, productivity has become a booming business.

Product

Hubspot Marketing

JULY 31, 2018

But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace?

Shoppers

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. Craig Davis , the former Chief Creative Officer at marketing communications firm J.

Content Marketing

Hubspot Marketing

JANUARY 19, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it.

Product

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].

Management

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. Market Share.

Search Marketers

Hubspot Marketing

FEBRUARY 14, 2019

I'm not trying to convince you to fly JetBlue, but I am trying to show you the power of relationship marketing. What is relationship marketing? Relationship marketing is a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty.

Food

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Google Link Removal Requests Climb To 345 Million In 2014.

Search Marketers

Hubspot Marketing

AUGUST 21, 2017

If you're a business on LinkedIn, it can also be a fantastic marketing tool. In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources.

User-Generated

Hubspot Marketing

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalized Marketing

Sprout Social

FEBRUARY 25, 2021

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. Not only is this discouraging for social marketers to hear, it can also reveal a marketing leader’s knowledge (or lack thereof) about social marketing.

Copywriting

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global Marketing Strategies.

Global Marketing

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Daily smartphone usage currently varies between 1 hour and 54 minutes to 5 hours and 20 minutes depending on the market. hours per day in 2023.

Communications

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. Was Android Tablet OS (Honeycomb) Rushed to Market? Apple Buys Indoor Location Company, What’s It Up To?

Search Marketers

Neil Patel

NOVEMBER 19, 2020

AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? Furniture, glasses, clothes are examples of products users want to see how they look up close before you buy. Want to make your product safer? An awesome customer experience pretty much markets itself.

Digital Marketing

Hubspot Marketing

JULY 4, 2022

Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing. How to Use Trigger Marketing.

eBook

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. With such sizable user activity, marketers have realized that the advertising potential on the app is high. Marketing Options on TikTok For Business. In 2018, Musical.ly TopView Ads.

User-Generated

Search Engine Land

FEBRUARY 20, 2023

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019: There was high awareness of voice assistants as a potential marketing channel, as well as potential pent-up demand. New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map.

Search Marketers

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. This number has increased 40% in the five years between 2014 and 2019.

Advertisers

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing