Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Hootsuite

MAY 10, 2021

In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Social media has become a primary channel for big companies to broadcast comms and PR messages. There’s little sense that messages have been sanitized by overzealous PR teams. Share your opinion: [link]. — Athleta (@Athleta) May 4, 2021. Peloton and the U.S.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. Benefit 1: Clear ROI.

Thought Leadership 135

Thought Leadership Inbound Marketing Marketers Marketing 135

Rock Content

DECEMBER 7, 2016

For example, Google’s Site Readability Team did a Reddit AMA, too, in 2014. There are countless other similar stories, and a lot of PR nightmares in recent years have started with a poorly thought out #Ask[InsertBrandName] on Twitter. Hyatt is not the first brand to watch a live Q&A veer way, way, way off track.

PR 81

PR Communications Branding Customer 81

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 133

Shipping User-Generated PR Energy 133

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing 140

Content Marketing Marketers Marketing Finance 140

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014. This is an expensive marketing model. photo credit: Moz.

Outbound Marketing 70

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 70

Search Engine Land

MARCH 7, 2023

SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. Sullivan reiterated this point in 2014: Doing SEO, SEM or social media marketing isn't "growth hacking." These two examples are what a holistic SEM strategy should be by combing SEO, paid, social, affiliates, PR, etc.

SEO 92

SEO PR Marketers Marketing 92

Duct Tape Marketing

FEBRUARY 10, 2014

I’ve updated the calendar element with my plan for 2014. My editorial themes for 2014: January – Planning and organizational development. PR Pitches – We use our themes to promote stories and pitches to the media. I’ll use my organization as an example to help illustrate this point. February – Offline marketing.

eBook 78

eBook Outbound Marketing PR Marketing Strategy 78

Hootsuite

OCTOBER 1, 2019

A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? On Instagram, there’s no room for “good enough” shots. Time to level up.

User-Generated 112

User-Generated PR Law Shipping 112

Customers.ai

FEBRUARY 7, 2024

Starting his journey in 2014 with a minimal salary, he embarked on learning e-commerce and advertising without knowing English. Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies.

Transform 88

Transform eCommerce Non-Profit Advertisers 88

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. And by the way, this term was coined in 2014, so it's not new. Earned media, yes, traditional pr, but also digital. The term is not new.

SEO 85

SEO Transform Gen Z PR 85

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) In 2014, Darden Restaurants, the parent company of Olive Garden, replaced its board. ” AI in #contentmarketing: Driver analysis to show what factors drive the most leads.

Content Marketing 105

Content Marketing Transform Marketers Marketing 105

Scoop.it!

FEBRUARY 29, 2024

Joseph Folkman, a behavioral statistician, performed a research study in 2014 about vision statements and how they affect a company’s success. According to Karolina Turowska, the Digital PR Specialist at PhotoAiD , “Words have incredible power. The vision statement is the “what” to the mission statement’s “why” and “how.”

PR 104

PR Entertainment Product Customer 104

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).

Transform 98

Transform Marketers Marketing Non-Profit 98

Moz

AUGUST 16, 2020

As with so many chapters in the story, though, it also created a monster in the form of low quality or even auto-generated content that would ultimately lead to PR crises and massive efforts to fix. If you’re interested in the index everything era, you can read more of my thoughts about it in slide 47+ of From the Horse’s Mouth. Web spam.

SEO 61

SEO User-Generated PR Shipping 61

Litmus

OCTOBER 31, 2018

By the summer of 2014, remote work was going so well that our founders decided to extend the opportunity to all employees. For a trivial example, “I’ll take lunch right after I finish this PR review.”). As we grew the engineering team, we decided to hire the best candidates regardless of where they were located.

Management 82

Management Real Estate Finance PR 82

Duct Tape Marketing

AUGUST 18, 2016

Oreo found this out in 2014 when it tweeted what was clearly an automated reply to a Twitter troll. That automated response led to a lot of negative PR for the brand. It might feel like you’re in full control when automation is set up, but that control goes out the window when you start involving the public. As Quickly as Possible.

PR 51

PR Price Place Branding 51

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1 ” In the U.S.,

PR 52

PR Health Communications Branding 52

Rock Content

AUGUST 20, 2020

David Meerman Scott launched the book “ The New Rules of Marketing & PR ” in 2007 to address changes in the way we work in these areas as the internet grows. When the iPhone 6 launched, back in 2014, users worldwide start to complain about the phone bending when stores in the back pockets.

User-Generated 72

User-Generated Transform Promotion PR 72

Exposure Ninja

FEBRUARY 1, 2022

Airbnb’s Digital PR. The company then went from strength to strength, resulting in a $10 billion valuation in 2014, just seven years after the original “airbed and breakfast” idea. Looking at these, you can already see an emerging trend of Airbnb running clever digital PR campaigns with great, newsworthy hooks.

Digital Marketing 52

Digital Marketing Marketing Strategy PR Marketers 52

Doug Garnett

JULY 12, 2016

And here are some domestic US numbers from 2014/15 for more perspective: More than $4 Trillion: US retail market (excluding automotive) per US Census Bureau. In many ways, I think they’re a PR ploy. . $88 billion: Home Depot revenue. $50-$65 50-$65 billion: Estimated Amazon Retail Equivalent Revenue. $53 Coyote or Gorilla?

Non-Profit 52

Non-Profit Retail eCommerce Logistics 52

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. Harmful links include those tha: Come from PR-n/a or PR0 websites Are mostly sitewide links Are from referring domain names with little traffic Come from sites on the same IP class address Come from web pages with a lot of external links.

SEO 145

SEO User-Generated Analytics Health 145

Moz

JANUARY 12, 2021

Since their peak in 2014, the search visibility for the site has gone down and down and down. Well, first you have to realize that any investment you make in brand building, whether that's through PR activities or through like traditional advertising, is good business to do anyway. It's completely overrun with adverts.

SEO 59

SEO PR Branding Place 59

Duct Tape Marketing

AUGUST 3, 2017

You took on the world on online PR. The book that came before it, “The Obstacle Is The Way,” came out in 2014 and actually sells better weekly that Ego, so I would say it’s on the cusp of being defined as one of those books. Ryan H: Thank you for having me. John J: So, which is it? Sixth book? Ryan H: This is six.

Marketers 45

Marketers Marketing Promotion Advertising 45

Duct Tape Marketing

APRIL 12, 2017

John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you? I mean now when you create a local business listing you no longer auto-create a plus page, so I think that separation is going to be pretty complete. Mike: Yes I did. If you do those three things you know you don’t have to worry.

Key Performance Indicator 36

Key Performance Indicator SEO Place PR 36

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That’s 74% more time than in 2014 when we first conducted this research. On average, blog posts are 70% longer than they were in 2014. New statistics may attract the attention of journalists and other bloggers (good for PR).

B2C 145

B2C eBook Analytics Promotion 145

Marketing Insider Group

DECEMBER 22, 2014

For 2014 , my marketing predictions were all about content, data and culture. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. Not a bad year for predictions?

PR 109

PR Marketers Marketing Entertainment 109

Marketing Insider Group

OCTOBER 12, 2015

But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I also predicted the need for content strategists, social sales leaders and data scientists. I think I hit the right trends for change agents and forward-thinking leaders in marketing.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketers 110

Search Engine Land

SEPTEMBER 26, 2023

Holistic marketing, brand reputation, PR-led link building, well-researched content, customer experience, and proven expertise are now the norm to succeed in Google Search,” he said, outlining the multifaceted and often multi-disciplined approach required from modern SEOs.

SEO 119

SEO Transform User-Generated Health 119

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. We also learned the power of PR and guest blogging. In 2014, we launched our first annual blogger survey. The goal has always been relationships and lead gen. Phase 2: Double down. A big change at Orbit led to a big change in our marketing.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Martech

APRIL 18, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Sprout Social

OCTOBER 17, 2016

Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. PR & recruitment: PR and recruitment content is often related. Included as a top LinkedIn business page of 2014. Curate quality content to share on your feed. source ).

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Search Engine Land

APRIL 17, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Search Engine Land

FEBRUARY 17, 2023

Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight 2014: Ads on the knowledge graph were for movie streaming rentals that gave Google Play the VIP treatment. Aviate Is Yahoo’s Answer To Google Now (And More) 2014: But it wasn’t “robust” enough to fulfill its strategic potential.

Search Marketers 83

Search Marketers Marketers Marketing SEO 83

Content Marketing Institute

NOVEMBER 15, 2018

Microsoft did this in 2014 when Satya Nadella took the reins and reversed a generations-old practice of denying and vilifying the competition. Is this PR? HANDPICKED RELATED CONTENT: How to be Purposeful With Your Purpose-Driven Content [Examples]. Start with thinking. Back to Nike’s Kaepernick tweet. “Is Is this an ad?

Branding 110

Branding Automobile Transform PR 110

Hootsuite

FEBRUARY 24, 2021

Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms.

Health 145

Health Social Media Marketing Marketers Marketing 145