Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising has a lot to offer today’s marketers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

Martech

FEBRUARY 10, 2025

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. The fight against ad fraud: Progress made, but billions still at risk In 2023, the digital advertising industry reached a significant milestone, saving $10.8 billion in the U.S.

Advertising 87

Advertising Advertisers Education Communications 87

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion in 2015, according to Backlinko. for that period.

Advertising 114

Advertising Advertisers Food Retail 114

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing!

Advertising 126

Advertising Advertisers Whitepaper Thought Leadership 126

Hubspot Marketing

MAY 7, 2025

This helpful resource will specifically dive into advertising tips and strategies. Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. Creating attention-grabbing ads is one of the trickiest parts about Facebook advertising. It also earns you a fresh Social Media Certification.

Social Media Marketing 117

Social Media Marketing eBook Marketers Marketing 117

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. On July 17, 2015, Google released Panda 4.2.

Digital Marketing 112

Digital Marketing Marketers Marketing User-Generated 112

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 117

Advertising Advertisers PR Millennials 117

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. Where does it come from?

Advertising 89

Advertising Advertisers Digital Marketing Branding 89

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

MAY 18, 2016

Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. an instructional video).

Advertising 91

Advertising Advertisers Thought Leadership User-Generated 91

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Thanks to a free leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth. Source: Digiday.

Fashion 145

Fashion Branding Food B2C 145

Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” This is a further indication of Twitter’s declining relevance to marketers. Dig deeper: Twitter’s demise would cost marketers an important, useful channel What is happening. Why we care. When it happened.

Advertising 114

Advertising Advertisers Digital Marketing Management 114

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. Get the daily newsletter digital marketers rely on.

Price 103

Price Advertising Advertisers Digital Marketing 103

Martech

APRIL 1, 2022

Get the daily newsletter digital marketers rely on. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. The criticism of Nielsen’s digital ratings is even harsher than for its TV numbers. “On Processing.Please wait.

Product 117

Product Price Advertising Advertisers 117

Martech

FEBRUARY 7, 2022

CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., The combined offering will represent buy and sell-side customers, and will include ad servicing, creative personalization and optimization, measurement of audiences and outcomes across TV and digital video.

Transform 98

Transform Advertising Advertisers Digital Marketing 98

Adobe Experience Cloud Blog

DECEMBER 21, 2016

In a statement to Marketing Dive, Twitter provided some commentary on their decision: “We are always experimenting with the best ways to help advertisers effectively connect with consumers. ” What’s a digital marketer to do without Twitter ads? Pivot to Retargeting Campaigns.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. Where does it come from?

Advertising 63

Advertising Advertisers Digital Marketing Branding 63

Rock Content

OCTOBER 12, 2015

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. 2015 State of Marketing | Salesforce.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2015: Some users were missing their Google Now cards, which they rely on to see if there will be traffic on the way to work, how cold it may be or other useful information for their day. Also on this day.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2019: Advertisers could opt into automated bidding and tailor bids for the search ads by page placement. 2015: Fifty four percent of respondents said search was the top way they found mobile content/websites.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

FEBRUARY 22, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey.

Market Trends 75

Market Trends Branding Entertainment Marketers 75

Neil Patel

APRIL 26, 2021

With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Let’s learn about how you can harness Pandora’s unique advertising platform to make your campaign goals a reality. How Do Pandora Ads Work? Brand Stations. Artist Programs.

Advertising 120

Advertising Advertisers User-Generated Price 120

Search Engine Land

NOVEMBER 29, 2023

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. If digital marketers in the U.S. If digital marketers in the U.S. Digital marketers on this side of the pond can guess what happened next.

Shoppers 96

Shoppers Retail Digital Marketing Advertising 96

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Adobe Experience Cloud Blog

JUNE 1, 2015

In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. Advertising to those who look similar to your best customers can help save tremendous costs in your paid media campaigns. The times they are a-changin’! The key take-away here?

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Search Engine Land

JANUARY 29, 2023

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Google Now Cards Integrated With Third-Party Developer Apps 2015: Google Now could now be integrated with 30+ developer apps. Google Q4 2013 Earnings Report $16.86

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. Where does it come from?

Advertising 52

Advertising Advertisers Digital Marketing Branding 52

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 88

Transform eCommerce Non-Profit Advertising 88

Hubspot Marketing

OCTOBER 28, 2019

It’s similar to multi-channel marketing , except integrated marketing is what aligns the message you’re sharing on all of those channels. Speaking of channels, integrated marketing doesn’t apply to just your inbound or digital marketing channels; traditional media channels are also included. Direct marketing.

Marketers 144

Marketers Marketing Key Performance Indicator Traditional Marketing 144

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. Neil Patel Digital – The Best Overall Facebook Ad Company. This also means you get direct access to 2.6

Advertising 110

Advertising Advertisers User-Generated Social Media Marketing 110