Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Big Data and Real-Time Analytics.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Sprout Social

MAY 7, 2025

Creative WhatsApp marketing strategies Brands also use WhatsApp as a creative marketing channel to launch and manage marketing campaigns that take advantage of the apps reach and its direct messaging functionality. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015.

Gen Z 70

Gen Z Marketers Marketing Communications 70

Sprout Social

AUGUST 2, 2016

Measure Your Efforts: By using third-party social media management software like Sprout Social, you can track hashtags within your most important networks. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT.

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. The visual social network’s mobile ad revenue drew $1.53

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Sprout Social

NOVEMBER 8, 2016

Following Facebook best practices is essential to your overall social media marketing strategy. Don’t Hold Back on Your Facebook Marketing Efforts. Facebook can be completely ignored by social media marketers or deemed “too hard of a platform” to see results. Always Understand Your Facebook Analytics.

User-Generated 111

User-Generated Social Media Marketing Communications Advertisers 111

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. Besides making your analytics page easier to read and digest, Facebook has some hot new data, fresh off the presses. See Powerful New Ad Metrics and Page Insights.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Adobe Experience Cloud Blog

MARCH 30, 2016

Unfortunately, a lot of traditional organizations are stuck in hub-and-spoke mode, with email marketing, social media marketing and mobile marketing arms simply tacked onto their traditional core marketing department—which is often most adept at legacy mass marketing that’s becoming ever less relevant.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes. Do: Stick to Social Media Marketing via Business-Friendly Networks.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Sprout Social

SEPTEMBER 13, 2016

Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. Before you can begin tracking Facebook ROI, you need to establish social media goals. Using Sprout Social to Track Facebook ROI. What Is Facebook ROI?

Analytics 111

Analytics Promotion User-Generated Advertisers 111

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Unlike most social media platforms, Discord doesn’t sell ads. How did Discord get started? Build community.

Social Media Marketing 107

Social Media Marketing Analytics Place Promotion 107

Buffer Marketing

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems.

Analytics 123

Analytics Management Place Branding 123

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. B2B marketers. Case #1: Storytelling.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Content is a huge piece of your social media marketing strategy , but creating powerful content that deliver results require data.

User-Generated 111

User-Generated Energy Entertainment Analytics 111

Sprout Social

NOVEMBER 14, 2016

But with Instagram analytics tools from Sprout Social, your brand can dig deeper into the social data of each account. In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram. It also can show you how well your social campaigns have paid off.

Management 111

Management Branding Fashion User-Generated 111

Sprout Social

MARCH 7, 2017

Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. OK, so we may be a little bias here, but we’d be doing you a disservice if we didn’t mention the best Twitter dashboard on the market. does just that. Try Periscope.

Social Media Marketing 111

Social Media Marketing Place Management Analytics 111

Duct Tape Marketing

APRIL 21, 2017

Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015.

Social Media Marketing 73

Social Media Marketing Price User-Generated Analytics 73

Hootsuite

FEBRUARY 17, 2022

In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Well, a business account is different from a personal account in many ways — it gives you access to features like analytics, ads, and a large business toolbox. Pinterest shopping features. Pinterest has been shopping-friendly for many years. Try Hootsuite.

User-Generated 130

User-Generated Retail Shoppers Shipping 130

SocialPilot

MARCH 12, 2024

To counter that, Southwest unveiled its new “Transfarency” campaign in 2015 to reiterate its traditional claim of being the greatest bargain in the sky. Yet, with Integrated marketing being as complicated as it is, the complexities of social media marketing can get unbearable!

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Sprout Social

NOVEMBER 23, 2016

Social media is dynamic, and your content strategy has to be as well. More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. If you ignore incoming messages, you’re counterintuitive with your social media strategy. Go above and beyond.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015.

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Martech

FEBRUARY 22, 2023

A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials. If you buy media on Facebook, you know exactly what I mean. TikTok’s analytics platform provides deep insights into user engagement, ad performance and more. That number has undoubtedly gone up.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Sprout Social

JANUARY 3, 2017

For many marketers, Instagram Stories becomes another social feature that is hard to track and measure effectively. While data around stories is lacking, brands can still use Instagram analytics tools to gain incredibly helpful insights into Instagram performance. The various stories are related specifically to your feed.

Branding 111

Branding User-Generated Promotion Social Media Marketing 111

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Transform 111

Transform Entertainment Whitepaper Communications 111

Hootsuite

AUGUST 8, 2022

But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. You’ve successfully made a KakaoTalk Channel for your brand, and have access to messaging, analytics, promotional coupons and the ability to be found in the user directory. Chart via Statista.

Food 112

Food Retail Law Social Media Marketing 112

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. I worked hard. I do my best to show up everywhere.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Adobe Experience Cloud Blog

JUNE 5, 2018

since analytical software tends to attribute traffic coming to your site from Instagram as direct traffic. Here’s a glimpse into how Foundr Magazine maximized its marketing potential on Instagram through lead magnets and smart yet straightforward content strategy. New York Times uses a very creative strategy for this.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Communications 145

Communications Promotion Social Media Marketing Management 145

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 88

Gen Z Social Media Marketing User-Generated Education 88

Sprout Social

NOVEMBER 28, 2016

If you’re just starting out, your first step is to get a better understanding of your target demographic and which social networks your audience uses the most. Through Sprout’s social media analytics report , you can get a detailed breakdown of your current audience demographics.

eCommerce 110

eCommerce Shoppers Millennials User-Generated 110

Neil Patel

SEPTEMBER 24, 2020

Its Facebook advertising services start at $250 per month, which comes with a dedicated digital specialist who can create an effective social media plan for your brand. Hibu will set up your Facebook business page and use its team of dedicated marketers to craft highly targeted ads that convert visitors.

Advertisers 110

Advertisers Advertising User-Generated Social Media Marketing 110

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. But today, it’s a whole new ball game.

Thought Leadership 60

Thought Leadership Marketers Marketing SEO 60

Neil Patel

MARCH 30, 2021

seconds on January 10, 2015. a) Begin with a question: Looking for expert social media tips to acquire new leads, convert visitors to customers, and improve your brand? b) State the obvious: Many companies have given up on social media marketing, because they don’t know what to do. y had a load time of 2.58

Copywriting 145

Copywriting SEO User-Generated Branding 145

Buffer Marketing

SEPTEMBER 6, 2023

💡 Schedule your TikTok videos and reach a new audience with Buffer Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. It was released back in 2015, but its TikTok virality saw it surge in popularity in 2023.

Gen Z 52

Gen Z Energy Transform Law 52

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Hootsuite

FEBRUARY 14, 2025

Optimization and analytics: How to improve performance 14. Analyze, analyze, analyze As with everything on social media, data is your best friend. If your strategy is stuck, stunted, or stalled, its probably time to take a look at your analytics. Without detailed analytics and data tracking, youre only speculating.

Analytics 78

Analytics Whitepaper Promotion SEO 78