Marketing Insider Group

JANUARY 26, 2015

The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs. Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015.

Marketers 111

Marketers Marketing Digital Marketing Social Media Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

One of the UK’s most respected digital marketing thought leaders, Dr. Dave Chaffey, kicked-off day two with a compelling and data-rich keynote. His presentation ranged from the need for adaptive websites, to the state of digital marketing. Event Marketing b2b Consumer' Adapt, Don’t Respond.

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

JUNE 22, 2015

This is how mobile apps will be perceived within the context of digital marketing. The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. A mobile app is a very strategic marketing asset. Let the mobile race begin!

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

MAY 15, 2015

2015 Is the Year of Sales and Marketing Alignment. Marketing, sales, and product alignment is driven by a set of common incentives: fixed, variable, and shadow. Marketers have to take learning new skills into their own hands to keep up with market demand. Predictive Targeting – 50% increase in webinar attendance.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. What changes do you predict that 2017 has in store for marketers?

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. On July 17, 2015, Google released Panda 4.2.

Digital Marketing 112

Digital Marketing Marketers Marketing User-Generated 112

Search Engine Land

OCTOBER 7, 2022

If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. Digital marketing is considered one of the most flexible industries due to its online nature.

Digital Marketing 89

Digital Marketing Marketers Energy Marketing 89

Marketing Insider Group

FEBRUARY 15, 2016

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing.

Digital Marketing 75

Digital Marketing Marketers Marketing Video Marketing 75

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Martech

FEBRUARY 10, 2025

A persistent problem, a promising solution Ad fraud has long been a drain on the digital advertising ecosystem. In 2015, ad fraud caused $4.6 Dig deeper: Is the digital marketing grass really greener in walled gardens? billion in annual losses in the U.S., as the IAB and EY estimated. Processing.

Advertising 87

Advertising Advertisers Education Communications 87

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. MobCon 2015 – November 17 th - 18 th – Minneapolis, MN.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Marketing Insider Group

MARCH 23, 2020

Since I launched Marketing Insider Group in June of 2015, we have been publishing articles, creating deep thought leadership in the form of e-books, webinars and in-person keynotes, and using this approach as our only source of leads, revenue, and new clients. Today, we average one digital marketing strategy project each month.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Hubspot Marketing

MAY 7, 2025

Free Social Media Certification HubSpot Academy has a breadth of video courses across inbound and digital marketing. The New Rules of Marketing and PR David Meerman Scott's book on digital marketing is an international bestseller and is worth every penny. It also earns you a fresh Social Media Certification.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Get the daily newsletter digital marketers rely on. This once again underlines the accelerated shift to digital marketing. This is an increase of $1.1 The biggest spenders. Why we care.

Transform 122

Transform Global Marketing Retail Marketers 122

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Editor’s Note: This post was originally published in November 2015 and has been updated for accuracy and comprehensiveness. Source: Digiday. Let us know in the comments.

Fashion 145

Fashion Branding Food B2C 145

Martech

JUNE 7, 2022

Since its start in 2015, Discord has grown to over 100 million active users. Get the daily newsletter digital marketers rely on. It became a hub for gamers to use voice chat and messaging to coordinate their play on multiplayer online games.

User-Generated 124

User-Generated Digital Marketing Promotion Product 124

Kuno Creative

APRIL 7, 2022

Researchers at Wyzowl , a leading animated video explainer company, reported that 87% of the video marketers they spoke to earned a positive return on investment from their videos — a 33% jump from 2015.

Video Marketing 111

Video Marketing Marketing Plan Marketers Marketing 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is the New Norm.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. And, of course, to do so with tighter marketing budgets and timelines. Agentic AI fills that gap.

Price 109

Price CMO Marketers Marketing 109

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is the New Norm.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Adams & Knight Marketing

JANUARY 15, 2020

Adams & Knight, an integrated digital marketing agency has been named a finalist in the 2020 Best Places to Work in Connecticut by the Hartford Business Journal. The agency was previously ranked as one of the Best Places to Work in Connecticut in 2014 and as Top Workplace in 2015 and 2011 by the Hartford Courant and Fox 61 News.

Place 100

Place Digital Marketing Marketers Marketing 100

Martech

APRIL 18, 2022

As with all things digital, social media has seen its popularity surge during the pandemic. billion in 2015, according to Backlinko. This presents marketers with an unequaled opportunity: More people and the ability to better measure all the parts of a marketing campaign. Worldwide 4.48 In the U.S.,

Advertising 114

Advertising Advertisers Food Retail 114

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. Digital Marketing b2b Consumer' It’s been a great event so far.

Advertising 126

Advertising Advertisers Whitepaper Thought Leadership 126

Martech

APRIL 24, 2023

Dig deeper: Twitter’s demise would cost marketers an important, useful channel What is happening. The action means users can’t access their Twitter account through Microsoft’s Digital Marketing Center’s social media management tool. Musk co-founded OpenAI in 2015 but sold off his stake several years later.

Advertising 114

Advertising Advertisers Digital Marketing Management 114

Rock Content

OCTOBER 12, 2015

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. 2015 State of Marketing | Salesforce.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Creative WhatsApp marketing strategies Brands also use WhatsApp as a creative marketing channel to launch and manage marketing campaigns that take advantage of the apps reach and its direct messaging functionality.

Gen Z 76

Gen Z Marketers Marketing Logistics 76

Search Engine Land

JANUARY 28, 2023

by Greg Gifford 2018: Customer loyalty: A key ingredient for successful local search results by Wesley Young 2016: 3 Reasons B2B Marketers Must Embrace Mobile… Now by Patricia Hursh 2016: No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2 by Daniel Faggella 2015: How Medical Practices & Practitioners Should Set Up Google (..)

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Martech

MARCH 10, 2022

Get the daily newsletter digital marketers rely on. This is a huge increase from 27% in 2015, the first year the survey was conducted. Processing.Please wait. Organizations say they are being held back by internal silos, incompatible technologies, inadequate data and critically, talent.

Transform 107

Transform eCommerce Digital Marketing Management 107

Martech

APRIL 1, 2022

Get the daily newsletter digital marketers rely on. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. The criticism of Nielsen’s digital ratings is even harsher than for its TV numbers. “On Processing.Please wait.

Product 117

Product Price Advertising Advertisers 117

Martech

AUGUST 10, 2022

YoY between 2015 and 2019. Get the daily newsletter digital marketers rely on. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% YoY (2% month over month). That is close to its pre-pandemic level – electronic prices fell an average of 9.1%

Price 111

Price eCommerce Food Retail 111

Search Engine Land

JANUARY 14, 2023

2015: Fifty four percent of respondents said search was the top way they found mobile content/websites. 2015: Desktop’s influence, while still dominant, continued to wane. 2015: Google had a new and improved Structured Data Testing tool, updated its documentation and guidelines, while adding more markup support.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Martech

DECEMBER 5, 2022

With more than 20 years of experience in digital marketing, Jen has done it all. Her first email marketing job with ExactTarget (now Salesforce Marketing Cloud) got her hooked on the data-centered rationale behind email design. This is who you have to follow if you don’t want your email campaigns getting left behind.

Email Marketing 126

Email Marketing CMO Marketers Marketing 126

Adobe Experience Cloud Blog

JULY 20, 2015

I know this flies in the face of your digital sensibilities, but the truth is a simple phone call has customer and marketing insights you just can’t find anywhere else. Here are 10 marketing insights you can only gain from phone calls: 1. It’s no secret digital marketing drives phone calls.

Thought Leadership 134

Thought Leadership Marketers Marketing Customer Journey 134