Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2016: Is Your Account Leaking Money?

Search Marketers 99

Search Marketers Non-Profit Marketing Marketers 99

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. But what do Social Media Managers really do all day? Because today is officially Social Media Day! 5:30AM: BUZZZZ! First alarm goes off. Hit snooze. Don’t be mean”.

Management 134

Management Thought Leadership PR CMO 134

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 96

Search Marketers SEO Health Marketing 96

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. Day Google doodle promotes King’s message of unity. Google Image Search testing YouTube videos.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Search Engine Land

OCTOBER 25, 2022

is released Placement reports for Performance Max campaigns Testing favicons in text ads Goodbye to Gmail campaigns A revamped Search360 AdWords API sunsetted Three new travel products. The way we manage search terms has changed. 2000 launch to 2015. Google started promoting audio ads. Ads Editor version 2.0 ” 2009.

Advertising 95

Advertising Advertisers Retail User-Generated 95

Search Engine Land

MARCH 23, 2023

Google told us so in 2015. Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. RankBrain was the third most important ranking factor. As for the other two? It is content. And it’s links pointing to your site.”

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. So you started as Sprout’s first receptionist, then became office manager. I took on various projects and kept asking for more, but being promoted to office manager was still a big transition.

Management 108

Management Place Promotion Product 108

Search Engine Land

FEBRUARY 16, 2023

” Over her 25-year career at Google, she “managed marketing, co-created Google Image Search, led Google’s first Video and Book search, as well as early parts of AdSense’s creation, worked on the YouTube and DoubleClick acquisitions, served as SVP of Ads, and for the last nine years, the CEO of YouTube,” Susan Wojcicki wrote. .”

Health 95

Health Promotion Advertising Advertisers 95

Search Engine Land

FEBRUARY 10, 2023

The onus of diversity should not fall to Black marketers 2021: Keys to diversity and inclusion include mentorship and promotion of Black search marketers. Yelp launches ‘Showcase Ads’ and store visits attribution 2020: The products were intended for national and multi-location brands. Warner Bros.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2016: Here’s what the move meant for those managing Bing Ads campaigns. 2015: So, The CTO Hates Your SEO Project… by Eric Enge. Microsoft releases IndexNow plugin for WordPress. by Eric Enge.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Hubspot Marketing

SEPTEMBER 17, 2023

We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. In this post, I'll show you how to organize your Gmail inbox according to Klinger's method so it's clean, systematized, and easy to navigate — making you a more efficient, productive, and overall happier human being.

Promotion 124

Promotion Content Marketing Management Product 124

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Hubspot Marketing

APRIL 2, 2024

I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Promote that one thing -- usually what your company does in layman’s terms -- and ditch the rest. Designing your company website can be a challenging proposition.

Fashion 98

Fashion Place Promotion Management 98

Search Engine Land

MARCH 11, 2023

Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details. Google Local Pack Displaying Logos In Web Search Results 2015: Google was testing a new local pack in the web search results that displayed maps plus logos and pictures of the business listing.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Hubspot Marketing

OCTOBER 7, 2022

Have sales hold product demonstrations for marketing (perhaps the same ones they give prospective customers). This means understanding not just what your product or service is and what it does, but also why it matters to customers and how it can address their specific pain points. Have a monthly meeting with sales managers.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers CRM 145

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 3, 2023

DuckDuckGo Ends 2015 On A High Note, Reaches 12M Searches In A Single Day. 2011: No longer working on search, Mayer’s new responsibilities included Google Maps, local products and some of the company’s mobile products. Amazon Promotes Askville & LinkedIn Launches Answers Services. by Joe Martinez.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. What this tells me is that video production quality will be a focus. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Hubspot Marketing

DECEMBER 5, 2023

While there are plenty of digital content management tools and platforms out there to manage these tasks, I've found it doesn't hurt creators to have a physical calendar or planner on hand to keep organized. I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price."

Price 120

Price Finance Management Place 120

Sprout Social

JANUARY 10, 2017

There’s no simpler way to sum up the priority we place on growth—for every member of Team Sprout, for our products and for our company as a whole. Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the office.

Management 67

Management Finance Food Place 67

Ariyh

DECEMBER 4, 2023

There’s a new content management system on the block: Storyblok ( yes, cringey pun intended ). One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. We give more value to products when we have more sense of ownership over them (e.g.

Logistics 62

Logistics Price Law Shipping 62

Hootsuite

SEPTEMBER 2, 2021

Social media managers hopping on to a short call to hear about a new platform we should be on pic.twitter.com/sagFLxpuiM. How your business can use them: Video social media platforms are great for capturing attention, driving brand awareness, and bringing products to life in a way that still photos can’t. Know your audience.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Hubspot Marketing

NOVEMBER 8, 2023

To create a successful pop-up experience, it's crucial to identify your customers and deliver an experience that adds value to their time," Casie Nguyen , Senior Production Manager at HubSpot, told me. This could mean offering unique products, experiences, or insights that they can't easily get elsewhere. Leverage direct mail.

COS 107

COS Food Transform Direct Mail 107

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hootsuite

FEBRUARY 12, 2015

Use social media for content promotion. Creating interesting content, whether it comes in form of videos, photos, or writing, helps educate your audience on the inner workings of your company; showcase your products or services in a broader context; and tell your brand’s story in fun, unexpected ways. Monitor your competitors.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Search Engine Land

FEBRUARY 15, 2023

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Google Mobile Testing New Loading User Interface 2015: It experimented with new loading effects as you navigated throughout the search results.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Neil Patel

OCTOBER 25, 2020

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. Marketing is just as important. What is a creative agency?

Market Research 136

Market Research Marketing Marketers Analytics 136

SmartBrief - Marketing

SEPTEMBER 28, 2023

“Return to Taobao” reinstated the focus on consumer affordability, enabling numerous small and medium-sized businesses (SMBs) to offer competitive products and services. Providing support to SMBs indicates Taobao’s need to improve the content dynamics of the platform and increase the number of products with low prices.

eCommerce 52

eCommerce Transform Retail Fashion 52

Hubspot Marketing

DECEMBER 5, 2023

While there are plenty of digital content management tools and platforms out there to manage these tasks, I've found it doesn't hurt creators to have a physical calendar or planner on hand to keep organized. I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price."

Price 84

Price Finance Management Influencer Marketing 84

Martech

OCTOBER 11, 2021

Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. “The meeting might be going through to a salesperson, account manager or a CSM. From account management to customer success. Again, she needed to build the team from the ground up.

Customer 88

Customer Real Estate Transform Succession Management 88

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Their feed includes customer-generated photos of their sandals out in the wild, as well as sleek product shots highlighting their new styles. Source: Digiday.

Fashion 139

Fashion Branding Food B2C 139

Hubspot Marketing

JUNE 23, 2022

Having self-awareness means having an understanding of where you thrive and where you should improve —and when your leadership , your company's productivity tends to follow. Self-aware leaders also promote advancement in learning and development. Jordan Bazinsky - Executive Vice President and General Manager at Cotiviti. "We

Energy 131

Energy Education Management Promotion 131

Buffer Marketing

NOVEMBER 13, 2023

Many online publications take advantage of affiliate sales links with product recommendations and round-ups.    The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself. The move generated a ton of buzz The result?

User-Generated 116

User-Generated Price Retail Marketing 116

Neil Patel

NOVEMBER 4, 2020

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Let’s say someone uses your product or service, and the customer had a great user experience. There are so many Apple Watch apps that can be used to promote products and services. Customer Relations Management Apple Watch Apps.

CRM 145

CRM Management Health Product 145

Sprout Social

JANUARY 21, 2021

Modern marketing is about so much more than pushing products. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. For example, tools like Sprout can help you answer the following questions: What are people saying about specific products or promotions? Again, customers change.

Marketing 130

Marketing Marketers Analytics Health 130

Marketing Insider Group

APRIL 20, 2020

A highly productive company. Any company can promote psychological safety – and reap the benefits. If you can cultivate a culture that promotes psychological safety, you can transform a stagnant work culture, fostering engagement and a high level of collaborative work. This needs to start with management. The results?

Transform 102

Transform CMO Promotion Management 102