Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 127

Marketing Strategy B2C Marketing Marketers 127

Marketing Insider Group

SEPTEMBER 3, 2015

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic. Photo Source.

Marketing Strategy 110

Marketing Strategy Content Marketing Fashion Marketing 110

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Sprout Social

MARCH 17, 2020

But Twitter expanded the character limit of Direct Messages to 10,000 in August 2015. Now let’s dive deeper into the times when sending a private Twitter DM can work to your advantage as a marketer. This post How to DM on Twitter as part of your social media marketing strategy originally appeared on Sprout Social.

Social Media Marketing 142

Social Media Marketing Marketing Strategy User-Generated CRM 142

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Influencer marketing is a topic that has been discussed widely for years but as the web has developed and the influence of individuals has changed dramatically, so has the way approach them. Interested in hearing more?

Influencer Marketing 78

Influencer Marketing PR CRM Food 78

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

Marketing Strategy 109

Marketing Strategy Content Marketing B2C Marketing 109

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Rand Fishkin , SparkToro.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hubspot Marketing

MAY 7, 2025

Instagram Marketing and Ads Co urse This free course in the HubSpot Academy will teach you how to build a successful marketing strategy. What I like: While this podcast is focused on social media, it also zooms out to discuss how it overlaps with the rest of a companys marketing strategy.

Social Media Marketing 109

Social Media Marketing eBook Marketing Marketers 109

Duct Tape Marketing

FEBRUARY 9, 2015

Questions to Ask Yourself Before Defining Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! This is where your marketing strategy comes in.

Marketing Strategy 78

Marketing Strategy Food Marketing Marketers 78

Duct Tape Marketing

DECEMBER 28, 2015

Duct Tape Marketing’s Most Shared Posts of 2015 written by Alex Boyer read more at Duct Tape Marketing. 2015 was an exciting year for the Duct Tape Marketing team. We still strive to bring you great small business marketing content weekly on our blog. These 4 metrics are great numbers to track.

Analytics 53

Analytics Email Marketing SEO Content Marketing 53

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. MobCon 2015 – November 17 th - 18 th – Minneapolis, MN.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Marketing Insider Group

MARCH 23, 2020

Since I launched Marketing Insider Group in June of 2015, we have been publishing articles, creating deep thought leadership in the form of e-books, webinars and in-person keynotes, and using this approach as our only source of leads, revenue, and new clients. Today, we average one digital marketing strategy project each month.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Sprout Social

MAY 7, 2025

How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways. Here are some successful WhatsApp marketing strategies businesses in the UK are using.

Gen Z 70

Gen Z Marketing Marketers Logistics 70

Adobe Experience Cloud Blog

APRIL 17, 2015

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Triggered Communication.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

APRIL 3, 2015

As with any other marketing strategy, how you calculate a budget typically depends on the extent of the potential reach and derived impact. Let’s say you’re an SMB marketer and you need to determine your goals and which channels you will utilize to achieve them. The Missing Piece of Your 2015 Marketing Budget.

Thought Leadership 134

Thought Leadership Education Marketing Mix Marketing 134

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Editor’s Note: This post was originally published in November 2015 and has been updated for accuracy and comprehensiveness. Source: Digiday. Let us know in the comments.

Fashion 145

Fashion Branding Food B2C 145

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. And she thinks its a gap in many teams marketing strategies.

Price 104

Price CMO Marketing Marketers 104

Marketing Insider Group

FEBRUARY 12, 2018

Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 By 2015, the vast majority of B2B marketers, about […]. The post Why Marketers Aren’t Using Prescriptive Analytics (But Should Be) appeared first on Marketing Insider Group.

Analytics 112

Analytics Marketing Marketers Marketing Strategy 112

Adobe Experience Cloud Blog

MARCH 4, 2015

2015: The Year of Website Personalization. While the last few years have substantiated the value of content marketing, as 2015 takes off, personalization will undoubtedly be at the forefront of marketing trends. How do you incorporate web engagement into your marketing strategy?

New Markets 134

New Markets Thought Leadership Education Marketing 134

Adobe Experience Cloud Blog

MAY 13, 2014

In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015. Marketing Strategy. First, we look at your organization’s current marketing strategy and assess how well it’s working.

Transform 134

Transform Logistics Thought Leadership Marketing 134

Marketing Insider Group

AUGUST 3, 2015

The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. 000000 ;" src="https://lizbedor.files.wordpress.com/2015/06/screen-shot-2015-06-26-at-8-12-41-pm.png?w=748&h=660"

Content Marketing 106

Content Marketing Marketing Marketers Promotion 106

Kuno Creative

APRIL 7, 2022

Researchers at Wyzowl , a leading animated video explainer company, reported that 87% of the video marketers they spoke to earned a positive return on investment from their videos — a 33% jump from 2015.

Video Marketing 111

Video Marketing Marketing Plan Marketing Marketers 111

Neil Patel

OCTOBER 25, 2020

Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 136

Market Research Marketing Marketers Analytics 136

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Not Actually Using Buyer Personas.

Whitepaper 104

Whitepaper Marketing Marketers Place 104

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Marketing Insider Group

OCTOBER 21, 2015

And how much is the content marketing industry actually worth according to marketing budgets? As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Hubspot Marketing

JULY 31, 2018

But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace?

Shoppers 145

Shoppers Marketing Marketers Food 145

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. Biscuits, Hot Chicken, and Health Consumer Engagement!

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Duct Tape Marketing

JULY 22, 2020

In this episode of the Duct Tape Marketing Podcast , I interview Russ Perry, CEO of Design Pickle. Russ Perry has been involved in branding and marketing strategy for over the last decade. In 2015 he launched Design Pickle – the world’s largest flat-rate graphic design platform.

Marketing Strategy 97

Marketing Strategy Branding Customer Marketing 97

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. If you pay any heed to Meeker, those are three things your business should focus on when it comes to your content marketing strategy.

Millennials 106

Millennials User-Generated Communications Marketing Strategy 106

Adobe Experience Cloud Blog

AUGUST 6, 2015

Over three months, we travel across three continents to 11 cities in order to meet and engage with thousands of marketers, all hungry to learn how they can up-level their marketing strategies. Roadshows can be crucial to your company’s bottom line for various other reasons, too. Use this feedback to improve each time.

Thought Leadership 134

Thought Leadership Food Marketing Strategy Promotion 134

Adobe Experience Cloud Blog

APRIL 28, 2016

For their December 2015 index, Fiksu pegs the average cost per installs (CPIs) on a monthly basis for iOS CPI at $1.46 So, you should plan your mobile marketing strategies so that as soon as your user arrives to a location, your app responds by delivering context-driven messages to their mobile devices.

Thought Leadership 134

Thought Leadership Marketing Marketers Food 134

Martech

NOVEMBER 8, 2023

The B2B marketer’s job is to identify this elite group of targets, invest time and money disproportionately to attract them and optimize your relationships with them. Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies.

Customer 126

Customer Price Marketing Strategy Product 126

Marketing Insider Group

OCTOBER 6, 2015

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. They document their content marketing strategy. Communication And Documentation Are Key To Content Marketing Success.

Market Research 110

Market Research Content Marketing Marketing Marketers 110

Adobe Experience Cloud Blog

JANUARY 15, 2020

But many can afford digital marketing techniques to reach out and engage with ideal audiences. . How affordable is digital marketing compared to traditional marketing methods? Take email and social media marketing as examples. In 2015, email only asked you to invest $1 to gain back $38.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Martech

APRIL 15, 2024

It was taken private in 2015 for about $5.3 Fuel for your marketing strategy. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. billion by a consortium that included Permira and CPPIB. Why we care.

CRM 103

CRM Management Customer Marketing Strategy 103