Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food 112

Food Energy Health Place 112

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. What is Instagram influencer marketing?

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketers 131

Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. And did you know 83% of marketers report that social media has increased business exposure? Align your marketing objectives with your social media advertising strategy to help you plan your budget.

Advertising 106

Advertising Advertisers User-Generated Promotion 106

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 139

Branding Transform Fashion Health 139

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 124

Branding Fashion Food Communications 124

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing 115

Video Marketing Branding User-Generated Marketers 115

Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. With huge hits like Espresso , viral brand deals with Dunkin Donuts, and a Tiny Desk concert that racked up 8.8 cumulative engagement in 2024. Ready to get into social listening?

User-Generated 107

User-Generated Social Media Marketing Management Branding 107

SocialPilot

JULY 16, 2024

Key Takeaways: In a nutshell, based on all the data collected by multiple brands, we can say that it is always safe to post your post during the: Office commute times when people travel to work in the early morning or wind up their workday and are coming back home. Similar to Saturday, people are relaxed and browsing through the internet.

Analytics 106

Analytics User-Generated Social Media Marketing Branding 106

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. Download now General LinkedIn statistics Ready to dive into the world of LinkedIn marketing ? Here are the top general LinkedIn statistics you need to know.

User-Generated 115

User-Generated Education Real Estate Transform 115

SocialPilot

FEBRUARY 3, 2025

It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Awareness Capturing Attention and Sparking Interest The first stage of building a social media marketing funnel is setting awareness. With over 5.22

Social Media Marketing 75

Social Media Marketing User-Generated Marketers Marketing 75

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. I couldn’t find any customer testimonials on its website, but it’s been around since 2016 and has 24/7 customer support. Mind-blowing.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketers 137

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. For each of the world’s biggest, or trendiest, platforms, this list has the latest: updates on size, growth, and demographics; insights on how people are accessing, using, and behaving on the platform; actionable numbers on how brands can succeed there.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Buffer Marketing

AUGUST 2, 2024

And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S.   In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched.

Communications 110

Communications Product Place Social Media Marketing 110

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. So, is it time for your company to start TikTok marketing? The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. Branded hashtag challenge. Brands can pay extra to secure the upper banner position.

Branding 145

Branding User-Generated Promotion Advertising 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. That’s up from 59% in 2016. But that’s a little easier said than done.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 135

Gen Z Millennials Branding Transform 135

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. 25 Live Video Stats That Marketers Need to Know.

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 98

Branding Marketers Marketing Influencer Marketing 98

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? Email marketing. Targeted online ads.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Top Banners.

Real Estate 145

Real Estate User-Generated Marketers Marketing 145

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.”

Customer 117

Customer Branding Millennials User-Generated 117

Adams & Knight Marketing

APRIL 16, 2023

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Top 3 Best Twitter Alternatives.

Gen Z 131

Gen Z Marketers Marketing Millennials 131

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. The internet has removed the traditional intermediary between brand and consumer and provided an unprecedented platform for accessibility and scale.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 145

Influencer Marketing Entertainment Marketers Marketing 145

Sprout Social

SEPTEMBER 7, 2023

And we’ll outline how decentralized social media could impact marketers. But before marketers join in, you’ll need to understand the current landscape. How decentralized social media could impact marketers As you can see, many decentralized social media platforms are centered around giving user autonomy.

Customer loyalty 143

Customer loyalty Marketers Marketing Communications 143

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Rebuilds trust in your brand. Rebuilds trust in your brand. billion in 2022.

PR 143

PR Influencer Marketing Marketers Marketing 143

Marketing Insider Group

SEPTEMBER 23, 2020

Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. The blog that brought content marketing to the fore, HubSpot rose to fame in the marketing world with its lengthy, detailed guides on a variety of marketing topics.

Content Marketing 145

Content Marketing Health Marketers Marketing 145

Search Engine Land

FEBRUARY 1, 2023

Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well. Katy Perry: I Googled Myself & I Liked It 2011: That’s how the singer discovered that Russell Brand was going to propose to her. by Eric Enge 2012: How Much Does SEO Cost?

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Sprout Social

OCTOBER 20, 2022

What works–and what doesn’t–shifts fast in marketing. To stay ahead, marketers can look to seemingly unlikely sources for inspiration. At first glance, this campaign doesn’t seem relevant to brand marketers–unless they’re a social media manager having a particularly bad day. Megan Thee Stallion is a musician, not a brand.

Health 126

Health Marketers Marketing Branding 126

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145