Adobe Experience Cloud Blog

JUNE 16, 2017

AMP results debuted in 2016 and primarily appeared for news-related queries. Amazon’s Echo was the online retailer’s best-selling product during the 2016 holiday season, and it’s anticipated that nearly 25 million additional Amazon Echo and Google Home devices will be sold this year.

CMO 113

CMO SEO B2C Thought Leadership 113

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. reporting gains and 28.4% reporting losses.

CMO 130

CMO Transform Customer Acquisition B2C 130

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 92

CMO Transform Shipping Social Media Marketing 92

Sprout Social

NOVEMBER 18, 2016

— Jordan Bath (@jbath13) November 16, 2016. — Meagan DeMenna (@mdemenna1) November 16, 2016. — Annaliese Henwood (@MktgInnovator) November 16, 2016. — Brad Lovett (@Brad_Lovett) November 16, 2016. — Linda Mann (@TalentExch_Biz) November 16, 2016. SproutChat. sproutchat. Awareness? .

CMO 101

CMO Education Social Media Marketing Communications 101

Adobe Experience Cloud Blog

DECEMBER 20, 2017

of company revenue in 2016) to 11.3% Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors. Think About Different Layers of Measurement.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Martech

AUGUST 9, 2023

In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. followers) Website: JonMiller.com Declan Mulkeen Declan is CMO at strategicabm, an ABM agency based in Madrid. out of 500,000 businesses) with a 98% CEO approval rating.

CMO 98

CMO Event Marketing Education Place 98

The CMO Survey

JULY 11, 2019

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? in the February 2019 survey, CMO commitment to the channel remains strong. To date, CMOs acknowledge that social medias contribution to enterprise performance has been relatively modest. Get the latest CMO Survey.

CMO 100

CMO Advertisers Advertising B2C 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK. His top advice : combine the one-two punch of social media and content marketing as part of an integrated marketing approach.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “

CMO 114

CMO Thought Leadership Marketers Marketing 114

Duct Tape Marketing

DECEMBER 14, 2016

He and I talk about marketing insights – specifically, changes in SEO, how to be an influencer, and a look into the ever-changing role of a CMO. Entrepreneur magazine recognized Steimle as one of 50 Online Marketing Influencers To Watch in 2016. How the role of the CMO is changing. How the role of the CMO is changing.

CMO 74

CMO Marketers Marketing Price 74

Martech

MAY 24, 2024

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud. They included new Einstein Copilots for marketers and merchants and Einstein Personalization. What’s new?

Shoppers 120

Shoppers CMO Customer Product 120

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. to 2.9%) than the previous year, according to a Duke CMO survey.

Transform 135

Transform CMO Customer Acquisition Finance 135

Content Marketing Institute

DECEMBER 7, 2017

Merriam-Webster (@MerriamWebster) May 27, 2016. Keeping everyone aligned on core values “is a full-time job in a large company,” Melissa says, quoting Charles Schwab CMO Jonathan Craig. “Be When you don’t feel proud of your employer, says CMO Craig, “that’s when you look for another job.”). Have a great #MemorialDayWeekend.

Branding 109

Branding CMO Communications Content Marketing 109

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Chief Martec

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Make That 268.

B2C 138

B2C CMO User-Generated Customer 138

Adobe Experience Cloud Blog

MARCH 30, 2016

And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

DECEMBER 2, 2015

Particularly in marketing, reporting and analytics provide data-driven insights and measureable results, and are the key reason that the CMO now has a seat at the revenue table. Check out the 2016 Revvie Awards. That’s because metrics are a clear differentiator. Now you’re all set to submit the best award submission yet!

Thought Leadership 91

Thought Leadership PR CMO Analytics 91

Hubspot Marketing

AUGUST 16, 2017

You have to create a cultural phenomenon and then constantly nurture it to keep it fresh," MasterCard CMO Raja Rajamannar told Dan. That's why, in 2016, they launched the "Keep On" campaign, which they call their modern interpretation of the ten-year slogan. Each advertisement attempted to trigger a different memory or feeling.

Branding 145

Branding Food Automobile Advertisers 145

Sprout Social

JUNE 6, 2016

The Sprout Social 2016 Q2 Index discovered 1 in 3 people say they’ll switch to a competitor if you don’t respond to customers on social media. This is why it’s important to pay attention to stats like the key findings from the CMO Council on visuals in marketing. They Understand the ‘Social’ Aspect. We can’t stress this idea enough.

Transform 105

Transform Analytics Social Media Marketing CMO 105

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

CMO Network

NOVEMBER 11, 2023

Since 2016, only two companies have been listed in the top 10% of relevant brands — Apple and KitchenAid. Which brands are most relevant to consumers?

Branding 76

Branding CMO 76

Content Marketing Institute

NOVEMBER 5, 2018

In 2017, Dave’s Killer Bread grew by more than 75% over 2016. We believe that the strongest bond you can build with your consumers is over shared values,” CMO Dave Stever told the American Marketing Association. @anngynn Click To Tweet. Ben and Jerry’s donates 7.5% Image source.

Gen Z 107

Gen Z CMO Marketing Strategy Content Marketing 107

Content Marketing Institute

JANUARY 1, 2019

There are undoubtedly many reasons why Intel is scaling this team back – not the least of which is the recent turnover of Intel’s CMO position. For the second year in a row, Gallup found trust in media recovering from its 2016 low. This will feed into a resurgence and expansion (and increase in cost) in social advertising.

CMO 101

CMO Content Marketing Advertising Advertisers 101

Hubspot Marketing

NOVEMBER 16, 2017

According to a 2016 study by Wistia , as video length increases, you see big drops in engagement levels. It wouldn’t be that high without the explainer video.” - Ian Blain, Co-founder and CMO of BuildFire. And to keep up with that, we can’t simply replace a blog post or a long-form landing page with a 10-minute video.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Content Marketing Institute

AUGUST 10, 2018

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. JLL’s Americas team had considered the idea of a magazine before the rebrand.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. They’re insiders. They show enterprise.

Transform 98

Transform Management New Markets Manufacturing 98

Bannerflow

OCTOBER 2, 2018

A recent report by IAB showed that 35% of the advertisers surveyed are moving programmatic in-house – up from just 17% in 2016. Your CMO is your chief strategist, coordinator, and team leader. Increasingly brands are moving away from agencies towards their own in-house marketing teams.

CMO 65

CMO Marketers Marketing Copywriting 65

Search Engine Land

MARCH 7, 2023

— Danny Sullivan (@dannysullivan) January 4, 2014 The person putting together an SEM strategy is likely the CMO or VP of Marketing putting together their overall marketing strategy. That's a big jump compared to the $65 billion in 2016. Problem is some marketers & start-ups don't get that. in the U.S., and 11% in Europe.

SEO 92

SEO PR Marketers Marketing 92

Litmus

APRIL 2, 2021

Earlier this week, our CMO, Melissa Sargeant, hosted a panel on the future of marketing with a few other marketing leaders—Jon Suarez-Davis from Salesforce and Kara Trivunovic from Epsilon. I’m reminded of a talk from Sarah Esterman at The Email Design Conference back in 2016.

Finance 79

Finance Health Marketers Marketing 79

Rock Content

AUGUST 14, 2017

Linda Boff, CMO of GE leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. She was recognized as AdWeek’s hottest digital marketer and won a Cannes Grand Prix Award in 2016. @CaseyNeistat. lindaboff. 2) The energy will pump new life into your content marketing blood.

Content Marketing 49

Content Marketing Energy Marketers Marketing 49

Rock Content

DECEMBER 11, 2020

This will open the doors for virtual influencers and personalized brands that have the autonomy to talk with their customers and create meaningful bonds — all of that based on the decisions made by CMO’s who won’t need to manually map these conversations. Finding trends. The Starbucks app is the focus.

Marketers 83

Marketers Marketing Transform Communications 83

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat.

Entertainment 70

Entertainment PR CMO Content Marketing 70

Rock Content

JUNE 17, 2020

That’s why any user-generated content is cheap and effective — two words any CMO wants to see together when planning a new strategy. In 2016, Destination Canada wanted to create a new campaign for the U.S. With time, the frequency alone is enough to improve your SEO. If so many people are talking about you, Google takes notice.

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The event was given the hashtag #NewPath as a representation of how effective marketing teams must address the needs of the end consumer to have success in 2016. Dan Levi , CMO at Clear Channel Outdoor.

Transform 40

Transform Millennials B2C CMO 40

Search Engine Land

FEBRUARY 6, 2023

Bing rejected 130M ads in 2016, including 17M tech support scam ads 2017: Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection. YP Wants To Compete Directly With Google And Yelp In Local 2014: New CMO planned to focus on personalization, more content depth and multi-platform experiences.

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Rock Content

NOVEMBER 6, 2017

But even if your keyword research wasn’t completed by mid-September, Kevin Sides, CMO of efulfillment services firm ShipMonk, said brands can make up ground with directory listings. Bauman agreed. Every retailer will try to optimize for Black Friday, but customers will search by the names of popular gifts as well,” he added.

Retail 40

Retail SEO User-Generated PR 40