Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. But even with the right tools, marketers still need to have a sound strategy in place. That wraps up our top 10 blogs for 2016. Share them below!

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Sprout Social

MARCH 23, 2023

My Sprout Social Beginning I started my career at Sprout in November 2016, focusing on Product Education. Over time, my increased responsibilities led to a curiosity for the project management space, and a position for an Associate Corporate IT Project Manager opened up. So I went for it.

Management 136

Management Education Place Product 136

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. 32% of U.S. adults report using LinkedIn.

User-Generated 117

User-Generated Education Real Estate Transform 117

Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. So you started as Sprout’s first receptionist, then became office manager. I took on various projects and kept asking for more, but being promoted to office manager was still a big transition.

Management 111

Management Place Promotion Product 111

Hubspot Marketing

JUNE 14, 2017

That's why I decided to enlist the help of an expert: HubSpot’s Manager of Culture and Experience, Tamara Lilian. For Employers and Managers. This tip applies more to individual managers than it does to employers as a whole. That way, you’re working to manage her workload in a way that prevents burnout.

Management 145

Management Health Finance Product 145

Duct Tape Marketing

OCTOBER 26, 2015

The Future of Leadership in 2016 written by Guest Post read more at Duct Tape Marketing. Everyone wants to be a leader, but not everyone acknowledges the big difference between managing and leading. Use a Project management software while collaborating on projects with clients and staff. 05 – Visionary. “We 06 – Hungry.

Copywriting 78

Copywriting Communications Management Education 78

Hubspot Marketing

MAY 5, 2025

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). He helped me manage my rates, which was transformational.

Finance 86

Finance Transform Analytics Communications 86

Buffer Marketing

AUGUST 2, 2024

  In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched. billion, is particularly appealing — but the risk of placing all your eggs in that basket shouldn’t be ignored. Their platform still exists and currently has around 850,000 users. 

Communications 109

Communications Product Place Social Media Marketing 109

Hubspot Marketing

JULY 22, 2024

In our full-length marketing plan outline, the market strategy section contains the "seven Ps of marketing" (or the “ extended marketing mix ”): Product Price Place Promotion People Process Physical Evidence (You'll learn more about these seven sub-components inside our free marketing plan template, which you can download below.)

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Litmus

JULY 14, 2021

Not sure how to develop a long-term strategy for managing your inactive email subscribers? There’s no “one size fits all” answer for how to manage inactives. Then, put in place an on-going process for how and when to deal with each of the three kinds of inactive subscribers to maximize success and keep the risks in check.

Management 118

Management Branding Customer Email Marketing 118

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. The two most important places the algorithm impacts are search results and recommendation streams.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Internet Marketing Ninjas

MARCH 14, 2022

An entity is a person, a place or a thing. One search can trigger several entities because one name can be applied to different entities, so example, if someone is searching for “Lincoln”, they can mean the past president, a place or a car model. It is often but not always capitalized.

SEO 131

SEO Place Management Marketers 131

Hubspot Marketing

JULY 23, 2019

Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2016. Lasso by Facebook.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

DECEMBER 6, 2016

Having visually appealing tools and reporting can make social media management simply more manageable. But as many designers and social media managers will tell you, they get a lot of inspiration from the people and brands doing it right on platforms like Instagram. Your social presence means a lot to people.

Branding 112

Branding Manufacturing Entertainment User-Generated 112

Sprout Social

JANUARY 10, 2017

There’s no simpler way to sum up the priority we place on growth—for every member of Team Sprout, for our products and for our company as a whole. Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the office.

Management 77

Management Finance Food Place 77

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Litmus

JUNE 3, 2021

Create and manage modules—both snippets and partials—and use them in either our HTML Code Editor or Visual Editor with drag-and-drop functionality. Layout structure : Easily manage structural code such as conditional Outlook wrapper tables. When you see the partial you want, click in the code editor where you’d like to place it.

Management 78

Management Product Branding Place 78

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

Social Media Marketing 135

Social Media Marketing Gen Z Health Marketers 135

Adobe Experience Cloud Blog

AUGUST 22, 2013

Not all companies have clear BYOD policies in place–some simply allow the use of personal devices as the need arises. By 2016, Gartner predicts that two-thirds of the workforce will own their own smart phones, and 38 percent of companies will no longer offer company-supplied devices to employees. Tools to Manage BYOD.

Thought Leadership 134

Thought Leadership Manufacturing CRM Management 134

Sprout Social

NOVEMBER 23, 2016

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. — BarkBox (@barkbox) November 20, 2016. — PilotPenUSA (@PilotPenUSA) November 15, 2016.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Sprout Social

OCTOBER 25, 2016

According to the Sprout Social Q1 2016 Index , brands received 118% more messages on Instagram content from Q2 to Q4 2015. — American Red Cross (@RedCross) October 11, 2016. Do your social media managers reinforce your brand’s beliefs and goals across networks? The demand for responses on social is real.

Branding 112

Branding Food Health Advertising 112

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Before you can start measuring your ROI, you need to have clearly defined goals in place. Make sure you have one in place with quantifiable goals. — Lauren Friedman (@Lauren_Hannah) November 2, 2016.

Transform 111

Transform Entertainment Whitepaper Communications 111

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). It’s where you build loyalty, manage crises, or simply try to make sure every customer need is met on time.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Place ads that run on Marketplace. Since Facebook aims to connect people, Marketplace is a great place to build relationships with customers. Think Craigslist, but with Messenger. Test out new product/service listings.

Shoppers 145

Shoppers Retail Price eCommerce 145

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. As I mentioned, Quora released its advertising platform in April 2016, but it’s still in Beta. Getting Started With Ads. This means that you will have to send an email asking for access.

Thought Leadership 133

Thought Leadership Advertising Advertisers Marketing Mix 133

Hootsuite

MAY 13, 2021

The fuse of a social media manager burns at both ends. But social media managers often feel the burn of both at the same time. i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. My phone is on DND 24/7 since 2016.

Health 145

Health Energy Marketers Marketing 145

Sprout Social

MARCH 27, 2017

In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. In our Q2 2016 Index , government was ranked as the most annoying industry on social media. . For instance, The Virginia Department of Emergency Management regularly Retweets updates that locals should be aware of.

B2C 112

B2C Communications Entertainment Place 112

Sprout Social

NOVEMBER 28, 2016

According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. — Amazon Help (@AmazonHelp) September 25, 2016. — Amazon Help (@AmazonHelp) July 13, 2016. Using a social media management tool like Sprout Social can make this process easy and efficient.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Hootsuite

OCTOBER 23, 2019

If you use a social media management tool like Hootsuite, you can set up two streams in your dashboard. Here’s an example from Olympian Usain Bolt tweeting during the 2016 Summer Olympics in Rio De Janeiro using the hashtag #Rio2016. Leo Bolt (@usainbolt) August 20, 2016. — Cision (@Cision) March 11, 2016.

Entertainment 111

Entertainment Promotion Education Branding 111

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. Always link the place of conversion on stories and posts and keep it in the profile bio. These were the five stages of the marketing funnel social media that converts for every brand, marketer, or social media manager. But managing a funnel manually? With over 5.22

Social Media Marketing 73

Social Media Marketing User-Generated Marketers Marketing 73

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. With so much emphasis placed on digital communication today, it’s no surprise that even debt collectors turn to social media. — Ally Financial (@allyfinancial) August 10, 2016.

Advertising 111

Advertising Advertisers User-Generated Promotion 111

Adobe Experience Cloud Blog

FEBRUARY 22, 2019

STEM workers include engineers, IT, scientists, and the managers of those employees. In the 2015-2016 academic calendar year, only 8.2% By placing polymer electret film on one side, he was able to convert sound into high fidelity electrical signals. of jobs are in STEM occupations. Not surprisingly, just 5.7% of white workers.

Thought Leadership 127

Thought Leadership Management Place Marketing 127

Exposure Ninja

APRIL 25, 2025

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. As platforms push more automation into the default campaign setup, more businesses are relying on AI to manage bidding , targeting , and creative production. What is new in 2025 is the widespread adoption.

User-Generated 52

User-Generated Real Estate Advertising Advertisers 52

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

In 2016, the Patriots scored 3.6 Most businesses create a sequence of experiences and events that they offer in the right place, and at the right time to get a prospect over the line. And of course, no play would start without a solid snapper–luckily we have Jermaine Reyes, our content manager. touchdowns per game but needed 66.3

Thought Leadership 131

Thought Leadership User-Generated Marketers Marketing 131

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Try our social media management and analytics tools with a free 30-day trial ! Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. There are more than 1.86

Marketing Strategy 112

Marketing Strategy Marketers Marketing Social Media Marketing 112