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7 Trends That Will Change Social Media in 2017

Hubspot Marketing

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

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Four key social media advertising trends for 2022

Bannerflow

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

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The 5 Best E-commerce Advertising Campaigns Of All Time!

Bannerflow

E-commerce and its advertising campaigns are booming! Fuelled by the pandemic, hundreds of thousands of shoppers across the globe have turned to online shopping. It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising.

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This day in search marketing history: February 2

Search Engine Land

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Google Q4 search ad revenue: $43.3 Of that, $61.2 Honeycomb Puts Android 3.0

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot Marketing

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Shoppers 139
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7 Innovative & Inspiring Examples of Augmented Reality in Marketing

Hubspot Marketing

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. The AR technology takes into account lighting, objects, and shadows in the room, so you can see how that yellow shade will look in real life.

Shoppers 145
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The complete guide to creating a Black Friday social media strategy

Sprout Social

Since its inception, social media has played a significant role in Black Friday advertising. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Plan ahead.

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