Martech

JUNE 23, 2022

Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences. Brands can integrate all attributes into a single customer view and append third party data to it. Redpoint allowed us to leave our existing infrastructure in place. Onboarding the right technology.

Transform 105

Transform Customer Branding Food 105

Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." And you know what?

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. They allow me to really roll up my sleeves and put myself in the shoes of Buffer readers and customers, and help establish a level of empathy and understanding that I’ll be able to leverage in future articles, too. 

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Success will be dependent upon how willing marketers are to work together to keep up (and stay ahead of) customer expectations. Note to self: add “clean fridge” to my to-do list.). Technology.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

The CMO Survey

AUGUST 28, 2019

of marketing budgets in 2017 to the current 7.2%. The top uses of AI in marketing involve content personalization, predictive analytics for customer insights, and targeting decisions. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value.

CMO 130

CMO New Technology B2C Analytics 130

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%. However, 20% of organizations say they have a CDP in place and are delivering high value with it. Methodology.

CRM 120

CRM Marketing Automation Platform Marketers Marketing 120

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Hubspot Marketing

JANUARY 24, 2018

These statistics were gathered by surveying 570 unique respondents in December 2017. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. It's probably unsurprising, but video seems to add tremendous value to our experience as customers, too. Video usage is on the rise.

Video Marketing 145

Video Marketing Entertainment Marketers Marketing 145

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 107

Gen Z Food Fashion Millennials 107

Backlinko

APRIL 21, 2024

In 2017, they invested in SEO to help drive organic website traffic. And attract more customers. Review management: Track, respond to, and analyze customer reviews. Positive reviews can boost your local reputation and attract new customers. Reviews Google Business Profile allows you to communicate with your customers.

SEO 109

SEO Customer Price Management 109

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016.

Transform 268

Transform Thought Leadership Inbound Marketing Marketers 268

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Customer Journey Map. They just have a time and place for their purpose.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Hubspot Marketing

MAY 25, 2017

According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Traditionally, an SLA serves to clearly define exactly what a customer will receive from a service provider. Data from the 2017 State of Inbound Report.

Communications 145

Communications Place Customer Marketing Strategy 145

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. According to Statista , global mobile data traffic in 2022 will be seven times larger than it was in 2017. Prospects and customers will need to be able to get as much out of your mobile resources as your desktop ones.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Marketing Insider Group

NOVEMBER 16, 2019

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus On The Customer Experience. Marketing isn’t sales. Quick Takeaways.

Customer 111

Customer CMO Customer Journey Marketers 111

Hubspot Marketing

MARCH 22, 2018

This means, if you aren’t reaching your customers online, you could be losing half of your potential revenue. It isn’t enough to post product images to your site and hope your ideal customers will find them. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

JANUARY 19, 2023

Monique Rodriguez, the founder of Mielle Organics, responded to the concerns by putting out a statement ensuring customers that the company wasn’t planning to make any changes to the product. These events left many customers feeling left behind when their favorite brands get acquired, causing distrust and skepticism.

Product 132

Product Branding Place Marketing Strategy 132

Hubspot Marketing

MAY 7, 2018

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. By immersing Lyft customers in an environment that was as terrifyingly strange and eerily similar to Hawkins, Indiana, they made Stranger Things fans feel like they were actually in the Upside Down.

PR 145

PR Law Fashion Price 145

Martech

NOVEMBER 18, 2021

Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels.

Transform 115

Transform Price Place Branding 115

Adobe Experience Cloud Blog

APRIL 11, 2018

Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. While these technologies are essential to creating agile, fluid structures and driving customer engagement, is any one piece of technology really going to make all the difference in your marketing?

Thought Leadership 134

Thought Leadership Marketers Marketing Price 134

Sprout Social

AUGUST 25, 2020

Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines.

Health 145

Health Fashion Branding Place 145

Martech

DECEMBER 5, 2023

Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6%

Manufacturing 135

Manufacturing Marketers Marketing User-Generated 135

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. Images pop up as you scroll down the page, and toward the bottom, there’s the opportunity to get in touch with contact information and a new customer form template. Best Website Designs from 2022. Best Website Designs from 2021. Best Website Designs from 2020. Best Website Designs from 2019.

Place 145

Place Promotion Transform Product 145

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. Yet even the most meticulous brands more often than not find errors within their datasets.

Marketing Automation Platform 140

Marketing Automation Platform Marketers Marketing New Technology 140

Neil Patel

DECEMBER 17, 2019

I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. If the majority of the searches for a given keyword happen by a really young audience, chances are they won’t have a credit card and they won’t convert into a customer.

SEO 145

SEO Place Customer Content Marketing 145

Hubspot Marketing

MAY 7, 2019

In 2017, 50.3% of web traffic took place on mobile phones. The average click-through rate for first place on desktop is higher than that of mobile, at 31.52% and 24.05% respectively. This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in once place. source: Google ).

Place 145

Place Education Branding Marketing Strategy 145

Hubspot Marketing

JULY 6, 2018

These feedback loops use customer or employee complaints to create long-term product or workplace solutions. In business, this refers to the process of using customer or employee feedback (the outputs of a service or product), to create a better product or workplace. The Definition of a Negative Feedback Loop.

Non-Profit 145

Non-Profit Retail Food Price 145

Hubspot Marketing

APRIL 6, 2021

Big brands know how to portray their brand consistently and at every customer touchpoint. However, why is content marketing so beneficial in the first place? It has the ability to create positive experiences for your potential customers and compel them to come back for more. Here are the top benefits of content marketing.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 145

Fashion Branding Food B2C 145

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. The channels that are best to engage B2C consumers may not be the best channels for B2B customers. Still cold calling in 2017? or keyword stuffing, certain lead generation attempts are obvious no-no’s in 2017. Do: Convert to HTTPS.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hootsuite

SEPTEMBER 15, 2022

It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. Note : Don’t forget that an unhappy customer is not a troll. If the troll is starting fights with your customers or generally making your social media an unsafe place for others, leaving them alone will not be an option.

Millennials 29

Millennials Health Management Branding 29

Hubspot Marketing

OCTOBER 19, 2018

In 2017, there were 3.7 With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base. An email sign up form is used to collect email addresses from leads and potential customers. Consider Place and Time.

Place 145

Place Email Marketing Customer Branding 145

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. Banner ads can be placed at the bottom of articles. WeChat usage stats.

Transform 111

Transform Marketers Marketing Finance 111

Adobe Experience Cloud Blog

MAY 10, 2019

Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. Push notification is an effective strategy brands use to re-engage with customers who have abandoned their shopping carts. Let the customer know the stock is running low.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. If you’re going to use AR, you’ll want to brainstorm unique ways to help your customers avoid an otherwise burdensome process. Image courtesy of Mashable.

Shoppers 145

Shoppers Marketers Marketing Food 145