SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Buffer Marketing

AUGUST 10, 2022

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. To me, the approach was compelling, but people tended to glaze right over the mission and focus on the product.

Product 27

Product Energy Education Customer 27

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customer 117

Customer B2C Transform Retail 117

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Brand Guidelines Buyer Persona A buyer persona is a fictional representation of your ideal customer. outlines only vs. full color).

Branding 113

Branding User-Generated PR Law 113

Buffer Marketing

FEBRUARY 18, 2025

The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries. This event dives deep into topics like launching digital products, growing subscription-based revenue, and building diverse income streams. Spoiler alert: It wasn't great.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Hubspot Marketing

NOVEMBER 16, 2022

Let's explore why this partnership is valuable, and how I believe it can help our customers scale their businesses more efficiently. Already a HubSpot Customer? Click here to integrate ClickUp and use both tools to deliver customer value faster, streamline operations, and be more productive. To solve for that.

Product 105

Product CMO CRM Management 105

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. This is especially true of data on product usage and customer feedback from social media and review sites.

Transform 54

Transform CRM Product Customer 54

Hubspot Marketing

AUGUST 27, 2024

True inclusion, and the ability to consistently acquire new customers from underrepresented and underserved communities requires intention. Why Smart Brands Invite Consumers With Varying Identities to be Their Customers To illustrate, imagine you want to be friends with a new group of people, so you decide to throw a party.

Customer Acquisition 99

Customer Acquisition Customer Retail Communications 99

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 107

Gen Z Food Fashion Millennials 107

Hubspot Marketing

NOVEMBER 6, 2024

Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign. Use customer reviews in your pop-ups. Consider showing off your customer reviews. Want to build trust and brag about your clout?

User-Generated 80

User-Generated Marketing Marketers Advertising 80

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. Another way I drive more direct conversions is by inserting “ads” for my products and freebies into my videos.

SEO 88

SEO Thought Leadership Place Marketing Strategy 88

Martech

APRIL 21, 2022

Product recommendations, either surfaced in real time online or populating re-targeting emails, are nothing new. Steering new customers to the best tattoos for them personally out of a catalog with literally tens of thousands of SKUs. The biggest challenge for Inkbox? You’ll get a couple of thousand flowers.

Customer 112

Customer Shoppers User-Generated Product 112

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Sachs Marketing Group

NOVEMBER 10, 2022

Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined ( McKinsey ). But in truth, there are countless simple email marketing tips that can help you attract new customers and grow your business. billion active email users worldwide in 2017. Email Marketing Tips.

Email Marketing 98

Email Marketing Customer Marketing Marketers 98

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services.

Customer Journey 98

Customer Journey Customer B2C Price 98

The CMO Survey

AUGUST 28, 2019

of marketing budgets in 2017 to the current 7.2%. The top uses of AI in marketing involve content personalization, predictive analytics for customer insights, and targeting decisions. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value. this summer.

CMO 130

CMO New Technology B2C Analytics 130

Hubspot Marketing

APRIL 26, 2019

Consumers share the products they love -- a lot! At HubSpot, we believe happy customers are core to any businesses' success. Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions.

Gen Z 145

Gen Z Millennials Product Customer 145

Backlinko

APRIL 21, 2024

In 2017, they invested in SEO to help drive organic website traffic. And attract more customers. Review management: Track, respond to, and analyze customer reviews. Positive reviews can boost your local reputation and attract new customers. Reviews Google Business Profile allows you to communicate with your customers.

SEO 109

SEO Customer Price Management 109

Hubspot Marketing

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. Additionally, you're able to enter custom keywords and tags. Image courtesy of BlackMagicDesign.

Price 145

Price SEO Product Management 145

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Customer Journey Map. Vendor Category Map. Back-Stage vs. Front-Stage.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Rock Content

JULY 30, 2020

For example, it is estimated that video content will be responsible for more than 82% of consumer traffic on the internet, which indicates a 15-fold increase when compared to 2017. It is possible to develop it as an introduction to your company, educate the consumer on the subject, or simply serve as a tutorial for using a product.

Product 114

Product User-Generated Transform Digital Marketing 114

Hubspot Marketing

JANUARY 19, 2023

Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. One Mielle product in particular, the Rosemary Mint Scalp & Hair Strengthening Oil, has increased in popularity due to TikTok. Sounds like a dream, right?

Product 131

Product Branding Place Marketing Strategy 131

Hubspot Marketing

MARCH 20, 2023

Artificial intelligence (AI) is heavily used for service operations and product & service development-related functions in the high-tech and telecom industry. Artificial intelligence (AI) saw a staggering growth in adoption rates from 2017 to 2018, and it has leveled off significantly since 2019. Image Source 2. It grew nearly 2.5

Marketing 134

Marketing Marketers Global Marketing Advertising 134

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Disclosure: I manage HubSpot’s platform partnerships.).

Transform 119

Transform Manufacturing Finance eCommerce 119

Hubspot Marketing

MAY 7, 2020

It found that 88% of shoppers use what's known as a Zero Moment of Truth — a discovery and awareness stage in a buying cycle where a consumer researches a product before buying it. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Image Source. Video made a push.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Adobe Experience Cloud Blog

APRIL 10, 2019

That’s because most markets are crowded with competitors that offer similar products, services, or solutions. In fact, LinkedIn’s State of Sales 2017 US Report notes that trust in a salesperson is the number one factor in a purchase decision. These account-based strategies let the customer drive the marketing and sales approach.

Thought Leadership 133

Thought Leadership Fashion Communications Customer 133

Adobe Experience Cloud Blog

MAY 10, 2019

Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping and adding products to their cart. Push notification is an effective strategy brands use to re-engage with customers who have abandoned their shopping carts.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. They allow me to really roll up my sleeves and put myself in the shoes of Buffer readers and customers, and help establish a level of empathy and understanding that I’ll be able to leverage in future articles, too. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 145

Influencer Marketing Fashion Food Branding 145

Martech

NOVEMBER 18, 2021

Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels.

Transform 115

Transform Price Place Branding 115

Hubspot Marketing

JULY 11, 2023

To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. How People Felt About AI in 2017 How People Perceive AI in 2023 How AI's Perception Could Change How People Felt About AI in 2017 In 2017, 86% of people wanted to try out AI tools.

Digital Marketing 89

Digital Marketing Product Customer Marketing 89

Martech

JANUARY 7, 2022

The video is actually from 2017. And they have to translate to the offline demands of the customer. If I had on my VR headset and a virtual store associate appeared, and told me that a product I discovered there could be shipped to my home in a dependable timeframe, I’d definitely be onboard. Chris Wood, Editor.

Shipping 117

Shipping Food Advertising Advertisers 117

Sprout Social

JULY 13, 2021

But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. There’s a host, typically an influencer or celebrity, who highlights a product on the stream and viewers can purchase said product during the broadcast.

Retail 135

Retail eCommerce Fashion Shoppers 135

Adobe Experience Cloud Blog

JUNE 24, 2019

And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. between 2017 and 2018. There’s just one challenge.

Transform 134

Transform Whitepaper Thought Leadership Communications 134

Marketing Insider Group

MAY 25, 2020

Only 62 percent of the companies on the 2017 list had positive revenue growth for the three years prior. Is it purely related to delivering an exceptional product? Sure, that’s part of it as well, but customers are drawn to brands for other reasons, like wanting to do business with purpose-driven brands. Quick Takeaways.

Logistics 124

Logistics Energy Branding Customer 124