Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customer 118

Customer B2C Transform Retail 118

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 106

Gen Z Food Fashion Millennials 106

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 135

Gen Z User-Generated Transform Social Media Marketing 135

Adobe Experience Cloud Blog

DECEMBER 14, 2017

In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. As of 2015, most of Google users access the search engine via mobile phone. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Martech

APRIL 21, 2022

Steering new customers to the best tattoos for them personally out of a catalog with literally tens of thousands of SKUs. In other words, recommendations generated by the Crossing Minds algorithms are focused not on who people are but what they just did. The biggest challenge for Inkbox? You’ll get a couple of thousand flowers.

Customer 113

Customer Shoppers User-Generated Product 113

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Switch to Website Cards.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Yet, one assured method exists to generate lots of buzz about your business and advertising. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names.

Copywriting 73

Copywriting Advertising Advertisers User-Generated 73

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). Users can click on a work of art’s title to learn more about it.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Calvyn Lee Blog

NOVEMBER 22, 2023

billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat.

User-Generated 130

User-Generated Shipping Communications Customer 130

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas. So, what do these statistics tell us?

SEO 144

SEO User-Generated Copywriting Health 144

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. In 2007, the first-generation iPhone was announced. Code it Like it’s 2017.

Thought Leadership 134

Thought Leadership Email Marketing Marketing Marketers 134

Sprout Social

APRIL 24, 2017

Most businesses prefer to use Twitter as a social customer care tool , while Instagram is more for creative, audience building techniques. The mattress company excels at driving awareness by being a source of humor for fans, customers or potential customers on Twitter. — Casper (@Casper) April 16, 2017.

User-Generated 112

User-Generated Promotion Marketing Marketers 112

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” The rise — and evolution — of customer data platforms Let’s recall what a customer data platform is. Many CDPs have tried to embrace marketing as the core user.

User-Generated 112

User-Generated Transform Analytics CMO 112

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

APRIL 25, 2023

With more customers looking to facilitate the car buying process online , car manufacturers’ ability to embrace digital marketing tactics is more important than ever for making sales. Snapchat is releasing its "My AI" chatbot to all users on the platform for free. The app was previously only available to users over the age of 17.

Manufacturing 140

Manufacturing User-Generated Traditional Marketing Education 140

Spiralytics

MAY 2, 2025

Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. Tableau ) Impact on User Engagement Visual content receives 94% more views than text-only content, highlighting its effectiveness in quick communication and boosting engagement. for every dollar spent.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Sprout Social

MARCH 9, 2017

According to the Sprout Social Q1 2017 Index , 71% of respondents said they’re more likely to buy from a company when they experience a positive interaction with the brand. From creatively-produced video, to interactive quizzes and landing pages and even custom response GIFs, Netflix isn’t afraid to experiment. Spoke to Everyone.

Food 107

Food Non-Profit User-Generated Branding 107

Marketing Insider Group

NOVEMBER 16, 2019

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus On The Customer Experience. Marketing isn’t sales. Quick Takeaways.

Customer 111

Customer CMO Customer Journey Marketing 111

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Customer Journey Map. So what’s the best way to illustrate your stack?

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Hubspot Marketing

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. So we decided to focus our energies on the channel that has consistently generated the majority of our blog’s traffic for its entire existence -- organic search. Even worse, it started to decline.

SEO 145

SEO User-Generated Energy Management 145

Hubspot Marketing

AUGUST 20, 2019

billion users worldwide. of Generation X, and 48.2% of Baby Boomers are active social media users. 74% of Facebook users check it daily. ( 96% of Facebook users access it on mobile. Link clicks account for 92% of all user interaction with tweets. 59% of Instagram users are under the age of 30.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Duct Tape Marketing

DECEMBER 31, 2019

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses.

Customer Journey 85

Customer Journey Customer User-Generated Shipping 85

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Turn customers and followers into your brand advocates.

PR 40

PR Branding Whitepaper Thought Leadership 40

Backlinko

APRIL 21, 2024

In 2017, they invested in SEO to help drive organic website traffic. And attract more customers. Review management: Track, respond to, and analyze customer reviews. Positive reviews can boost your local reputation and attract new customers. Reviews Google Business Profile allows you to communicate with your customers.

SEO 109

SEO Customer Price Management 109

Adobe Experience Cloud Blog

APRIL 23, 2018

Hosting meetups for VIP customers is one way to replicate this, but even providing customers with curated to-do lists in various cities can help them feel connected to your brand in a way that a trip to your e-commerce site will not. Engaging customers in your story can be easy with the tools at hand.

User-Generated 134

User-Generated Thought Leadership Shoppers Branding 134

Buffer Marketing

NOVEMBER 13, 2023

  Reach out to publications within your niche, particularly if you can offer a commission on sales for customers via their website.  Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

User-Generated 133

User-Generated Retail Price Marketing 133

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. More than 20 percent text may lead to reduced ad delivery to customers. Text density matters.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. The answer is, sadly, not much.

Email Marketing 133

Email Marketing User-Generated Marketing Automation Platform Customer 133

Hootsuite

JANUARY 13, 2020

If your brand uses Instagram for business , you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. Now, anyone can create custom AR filters for Instagram Stories.

User-Generated 145

User-Generated Promotion Branding Customer 145

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Sprout Social

APRIL 5, 2017

— Ask PlayStation (@AskPlayStation) April 3, 2017. — Casper (@Casper) March 27, 2017. Here’s a small list of content types to use each week: User-Generated Content: A simple way to highlight your power users, customers and brand loyalists is through user-generated content.

User-Generated 105

User-Generated Promotion Energy Entertainment 105

Neil Patel

APRIL 9, 2021

One of the simplest ways to gain traffic and customers is claiming and optimizing your Google My Business (GMB) listing. For example: What are your customers finding when they search for your business online? I’m going to explain its importance and how you can optimize it to generate more sales. Let’s face it.

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. This is the first step to onboarding your future customer and your chance to introduce yourself, talk about what you offer, and demonstrate why you’re superior over your competitors. Welcome Campaign.

Branding 134

Branding Thought Leadership Shoppers Shipping 134

Sprout Social

OCTOBER 10, 2016

Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. Hashtags for Instagram aid in content discovery and optimization.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Adobe Experience Cloud Blog

JULY 20, 2017

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. But today’s internet users won’t do that extra legwork.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Hubspot Marketing

APRIL 6, 2021

Big brands know how to portray their brand consistently and at every customer touchpoint. It has the ability to create positive experiences for your potential customers and compel them to come back for more. You can answer their questions and interact with customers. You'll generate more and better leads.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Adobe Experience Cloud Blog

AUGUST 25, 2017

Marketing data should be used to drive improvement, inform decisions, and increase lead generation. Taking the time to create these connections will pay off in the long term—the Aberdeen Group finds that marketing data and analytics users are 57% more effective at increasing their productivity with integrated marketing technologies.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134