Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 121

Branding User-Generated PR Law 121

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. 2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time. This type of AI is most common in chatbots and AI assistants.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Buffer Marketing

FEBRUARY 18, 2025

Sessions on scaling content teams and managing business infrastructure. Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. You'll learn about platform algorithms and content marketing tactics directly from industry leaders. Spoiler alert: It wasn't great.

Social Media Marketing 111

Social Media Marketing Price Energy Influencer Marketing 111

Neil Patel

JULY 19, 2025

Mobile devices have generated over 50% of all website traffic since 2017, so use a mobile-first approach during your redesign process to appeal to the largest percentage of users. Since 2017, mobile devices have generated over half of website traffic. Bad Mobile Experience Is your site the opposite of mobile-friendly?

User-Generated 46

User-Generated SEO Content Placement Analytics 46

Spiralytics

MAY 2, 2025

Dataninja ) Emerging Technologies in Data Visualization AI and Machine Learning Since 2017, the adoption of AI-powered visualization tools has grown by 45%. ContentSquare ) More than 95% of businesses face the need to manage unstructured data, with over 40% of businesses saying they must do so on a frequent basis. Dataninja ) 33.2%

Transform 52

Transform Direct Mail Analytics User-Generated 52

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 103

Gen Z Food Fashion Millennials 103

SocialPilot

APRIL 23, 2025

Reputation management: 53% of consumers expect your brand to respond to their questions within a week. Social media gives your brand an immediate response channel, allowing you to effectively manage crises and build credibility. They involve engaging your audience, positioning your brand as a market leader, and managing its reputation.

PR 40

PR Branding Whitepaper Thought Leadership 40

Martech

SEPTEMBER 17, 2024

She explained that NewsCorp wanted to switch ad servers back in 2017, but the revenue risk was too high because of Google ads’ position. DFP (Google Ads Manager) isn’t a superior product – it’s a ’20-30 year old’ piece” of “slow and clunky” tech.

Price 117

Price Advertising Advertisers Law 117

Use Insider

JANUARY 3, 2025

Appboy rebranded to Braze in 2017 and went public in 2021. CleverTap offers three key benefits over Braze: Easier platform setup and management , as we discussed earlier. Specifically, its database management capabilities are limited compared to other solutions, making it difficult for larger teams to use the platform efficiently.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

SocialPilot

JUNE 19, 2025

Social media moves fast, and the narrative gets away from you if you don’t have a social media crisis management plan. In 2017, Pepsi released an ad depicting Kendall Jenner handing a soda can to a police officer at a protest, meant to be uplifting. In this blog, we give you a foolproof guide to handling crisis management.

Management 59

Management Branding PR Gen Z 59

Search Engine Land

OCTOBER 4, 2024

10, 2017, it had a shockingly quiet impact. If you detect a bot, Mueller recommended serving a 5xx status code to manage the robot detection interstitial. Remember, Google crawls from the U.S., so if those overlays are only present in European countries, Google will not detect them.

SEO 90

SEO Promotion Advertisers Advertising 90

Neil Patel

JULY 22, 2025

Empower social managers with decision-making autonomy. That’s what happened to Pepsi in 2017 for their ad that featured Kendall Jenner, which co-opted protest imagery to sell soda (and promptly got called out for trivializing real social movements ). Wait too long, and you’re just adding noise to an already crowded feed.

Branding 63

Branding Gen Z PR Millennials 63

Hubspot Marketing

FEBRUARY 4, 2025

Why We Launched Our Media Narratives Program When we first started our Original Research program in 2017, something became immediately clear: our blog readers are absolutely obsessed with data. Like, Taylor-Swift-friendship-bracelets-level obsessed. In our first full year, we drove over 1.4 million views through original research.

Transform 121

Transform Thought Leadership Market Trends Video Marketing 121

Duct Tape Marketing

JULY 11, 2024

He's been a financial advisor and planner for 25 years, launched her own registered investment advisory firm in 2017. Took a sabbatical from that career and then got back in it started my own firm, like you said, in 2017. And I do have a website for my, it's my wealth management firm. This is John Jantz. Good lesson in that one.

Transform 80

Transform Customer Email Marketing Marketers 80

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?

New Technology 63

New Technology Education Promotion Management 63

Content Marketing Institute

NOVEMBER 30, 2017

You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. marciarjohnston Click To Tweet. Click To Tweet.

Customer 223

Customer Transform Content Marketing Analytics 223

SMEI

JANUARY 24, 2023

Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad. Free Marketing Guide Download the Definitive Guide for Marketing Managers Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more.

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Hubspot Marketing

SEPTEMBER 29, 2023

Applying filters can help you manage new emails as they come in. For a more detailed checklist, check out our tips for managing your email inbox. Checker Plus Price: Free Checker Plus is a Chrome extension for Gmail that helps you manage multiple Gmail accounts at once so you don‘t have to flip through multiple inboxes.

Management 123

Management Price Place Product 123

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. Comment management. YouTube brand safety tips In 2017, YouTube came under scrutiny for showing ads alongside controversial videos , which resulted in many large brands boycotting YouTube ads.

Management 115

Management Branding Advertising Advertisers 115

Hubspot Marketing

DECEMBER 5, 2019

At the moment, we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds. Within a year of launching video hosting in 2017, Reddit's native video viewers climbed to 1.4

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. NMX is the Google Search interface used to manage your Google Business Profile in Google Search.

Management 97

Management Product Health Advertising 97

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Disclosure: I manage HubSpot’s platform partnerships.). We also use several of these for managing our ecosystem.

Transform 119

Transform Manufacturing Finance eCommerce 119

Hubspot Marketing

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option.

Price 145

Price SEO Product Management 145

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). This is a massive jump from 2017 when a mere 24% said they preferred the site. The post Instagram Demographics That Matter to Social Media Marketers in 2020 appeared first on Hootsuite Social Media Management. Try it free today. Get Started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

The CMO Survey

AUGUST 28, 2019

On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” of marketing budgets in 2017 to the current 7.2%. These results are based on a sample of 341 top marketers at for-profit U.S. in the next year-nearly reaching the 8-year high of 8.9%

CMO 130

CMO New Technology B2C Analytics 130

Martech

FEBRUARY 28, 2023

Q: You’re the owner of Agilify Coaching & Training and recently became managing partner of NavigateAgile. He suggested I look at IT project management; so I got hired doing that. In 2017 or 2018 I decided I had to take this back into marketing. In 2017 or 2018 I decided I had to take this back into marketing.

eBook 116

eBook Management Communications Event Marketing 116

Jeff Bullas

MARCH 7, 2023

If you manage to publish a guest post on Forbes , your business will automatically get green-flagged on the web. If your manager raves about a new service, you’ll look into it. In May 2017, Google released a post about guest blogging. Let’s say you offer tech support across the US. People trust Forbes.

SEO 246

SEO User-Generated PR Branding 246

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. …but hopefully, we’ll continue to see the use of the preview text hack climb. See it in action in this video tutorial.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Buffer Marketing

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 142

Transform Energy Social Media Marketing User-Generated 142

Hootsuite

DECEMBER 17, 2019

Watch time for videos on “which product to buy” doubled between 2017 and 2018. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. From one dashboard, you can manage and schedule YouTube videos alongside content from all your other social channels. And maybe include a killer CTA ).

Advertising 145

Advertising Advertisers Marketers Marketing 145

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. No matter how individual producers and companies manage to innovate when it comes to video marketing, the medium is going to be a mainstay in the evolution of content marketing going forward. Image Source. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Buffer Marketing

JULY 18, 2022

That’s why it’s so important to be good at time management. And when your baby agency grows into an adult, you’ll want to invest in qualified client account managers immediately. A good PR and social media agency can manage a crisis and build your brand image. You have to create time for your clients.

PR 132

PR B2C Management Traditional Marketing 132

Hubspot Marketing

NOVEMBER 8, 2018

They created a fictional company called Acme Management Technology and wrote an entire business plan for them. In 2017, HubSpot partnered with General Assembly , an educational organization that teaches individuals and companies tech skills through on-campus and online classes, to create a business plan template for entrepreneurs.

Health 145

Health Education Product Management 145

Litmus

AUGUST 6, 2021

You already know Litmus will help you create better emails faster, but is your team or manager onboard? Originally published on August 22, 2017, by Jaina Mistry. We’ve got your back. Follow our 3-step guide to getting buy-in for Litmus. Step 1: Educate your team. Plus, uncover step 3 on how to handle objections like a pro.

Education 111

Education Management Branding Product 111

Rock Content

JUNE 26, 2023

To help meet its clients’ content creation needs, RivalMind began working with WriterAccess in 2017. The Solution: WriterAccess Managed Services In 2017, RivalMind decided to try Rock Content’s WriterAccess platform to meet their content needs.

Product 97

Product Manufacturing Food Management 97

Hubspot Marketing

MARCH 12, 2020

As a manager, you may wonder what your employee is doing when you can't track them in person. These figures will give you an idea of how the work style is growing, why employees are taking advantage of it, the opportunities it can provide management, and even a few challenges linked to it. This skepticism is understandable. In the U.S.,

Millennials 145

Millennials Analytics Communications Management 145