Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. The Content Marketing Book of Answers: Managing Your Content.

Product 111

Product Content Marketing Marketing Marketers 111

Content Marketing Institute

MAY 30, 2018

Delivering content in such a personalized, context-dependent way requires a strategic content management approach and a sophisticated tech platform most likely fueled by artificial intelligence. In other words, it requires systems and repeatable processes for creating and managing content in a way that can scale. Lack of budget (44%).

Management 111

Management Content Marketing Education Product 111

Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? Sessions on scaling content teams and managing business infrastructure. Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. Community-building opportunities with other creators worldwide.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   Callout: If you’re curious about our project management process, check out the article on how we collaborate on the Content team. Our blog and writing process have seen many iterations throughout the years. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Hubspot Marketing

SEPTEMBER 29, 2023

Some of the tools below can help you consolidate different email addresses -- Mail and iCal on Mac devices, for example, allow you to streamline multiple accounts in one place. Applying filters can help you manage new emails as they come in. For a more detailed checklist, check out our tips for managing your email inbox.

Management 117

Management Price Place Product 117

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. Control where your ads are placed. Comment management. If you’d like LinkedIn to prioritize specific publishers when placing your ads, you can do so by adding them to an allow list. Campaign placements.

Management 114

Management Branding Advertising Advertisers 114

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 106

Gen Z Food Fashion Millennials 106

Content Marketing Institute

NOVEMBER 21, 2017

Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. If the blogging guidelines don’t specify a word count, spot-check the length of existing content and find a place in the middle. Image source.

Management 111

Management Promotion Content Marketing Marketing Strategy 111

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 115

Branding User-Generated PR Law 115

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). hejhejnatalya Click To Tweet.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Sprout Social

APRIL 18, 2017

Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index. — BC Startups (@BC_Startups) April 11, 2017. Whenever you put an automation in place, you need to check and monitor it to make sure it’s operating correctly.

Branding 111

Branding Social Media Marketing Management Place 111

The CMO Survey

AUGUST 28, 2019

On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” of marketing budgets in 2017 to the current 7.2%. . #6—Marketing These results are based on a sample of 341 top marketers at for-profit U.S. This compares to a 6.3% this summer.

CMO 130

CMO New Technology B2C Analytics 130

Sprout Social

MAY 3, 2017

A post shared by Patrick Janelle (@aguynamedpatrick) on Apr 3, 2017 at 3:01pm PDT. "If A post shared by Banana Republic Men's (@bananarepublicmens) on Apr 3, 2017 at 2:03pm PDT. — Life Time Fitness (@lifetimefitness) April 21, 2017. slingshotcoffee) on Apr 20, 2017 at 5:38am PDT. Extra-soft. No complaints.

PR 109

PR Influencer Marketing Promotion Management 109

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. They just have a time and place for their purpose. Vendor Category Map.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Hubspot Marketing

MAY 15, 2017

And yet, managing it continues to be a source of frustration for many. Plus, less text allows greater focus to be placed on any visual content that accompanies it. May 9, 2017. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page.

Copywriting 145

Copywriting Energy Food Promotion 145

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Roland Jakob , managing partner of BlazeKin Media, says, “The most effective lead generation idea I‘ve encountered is the strategic use of personalized content marketing. Social Media Lead Generation 1.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. NMX is the Google Search interface used to manage your Google Business Profile in Google Search.

Management 97

Management Health Product Advertisers 97

Hootsuite

SEPTEMBER 15, 2022

Nostalgia aside, this troll is one social media managers of all ages should avoid. It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. Hire a social media manager.

Millennials 29

Millennials Management Health Branding 29

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. No matter how individual producers and companies manage to innovate when it comes to video marketing, the medium is going to be a mainstay in the evolution of content marketing going forward. Image Source. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Content Marketing Institute

DECEMBER 26, 2017

Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Whether you wanted it or not, Andrew Davis ( August 2017 ). It’s just that the images you use and the videos you share make Georgia look like thousands of other places I’ve toured. Whether you wanted it or not, Andrew Davis ( June 2017 ).

Content Marketing 109

Content Marketing Transform Marketing Marketers 109

Hubspot Marketing

MAY 25, 2017

According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Data from the 2017 State of Inbound Report. For example, a CEO may be worth $100, for instance, while a director is $50, a manager is $40, and so on.

Communications 145

Communications Place Customer Marketing Strategy 145

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. However, 20% of organizations say they have a CDP in place and are delivering high value with it. Since 2017, the number of organizations with no plans to implement a CDP has dropped from 19% to 8% in 2023. Methodology.

CRM 117

CRM Marketing Automation Platform Marketing Marketers 117

Martech

DECEMBER 5, 2023

Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6%

Manufacturing 133

Manufacturing Marketing Marketers User-Generated 133

Hootsuite

AUGUST 11, 2020

With all of these details in place, you’re well positioned to establish a good working relationship with a new client. Before you can write a winning social media management proposal, you need to invest time in research and discovery. Posted by Hootsuite on Friday, November 3, 2017. How to create a winning social media proposal.

Social Media Marketing 145

Social Media Marketing Energy Analytics Place 145

Hootsuite

SEPTEMBER 22, 2020

The official verification badge will always show in the same place. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Use Hootsuite to manage your Twitter presence alongside all your other social media channels. Twitter’s verification process is currently on hold.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Sprout Social

APRIL 26, 2018

Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. Personally, I use a task management app called OmniFocus.

Communications 111

Communications Analytics Place Product 111

Hubspot Marketing

AUGUST 30, 2022

If you're looking for some great finance podcasts to listen to in 2022, you've come to the right place. Although this isn’t the show to teach you how to manage your 401K, you will learn how a lot about where the economy is and where it’s headed – which is valuable knowledge for long-term investments. financial education platform.

Finance 28

Finance Real Estate Health Education 28

Sprout Social

AUGUST 17, 2022

While most social networks have standards in place to prevent ads from showing up within harmful content, these standards are usually developed after a brand safety blunder makes a threat clear. It’s the first place they turn to for information, entertainment or an outlet to voice their thoughts and opinions. Brand safety on Twitter.

Branding 137

Branding Health Advertising Advertisers 137

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. As we’ve mentioned, you create your Instagram ads right inside the Facebook ads manager. This makes it easy since you get to manage your Facebook and Instagram ads all in the same place.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Adobe Experience Cloud Blog

AUGUST 17, 2017

Bing Places for Business and others are low hanging fruit that can really help your site’s performance in local search rankings. Mobile Optimize: It goes without saying that you need to optimize your site for mobile visitors in 2017 and learn to thrive in Google’s mobile search index. Simply log on and verify your business.

SEO 134

SEO Thought Leadership Place Management 134

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Still cold calling in 2017? That percentage is deflating enough on its own without the revelation that it takes an average of 18 calls to get through to a potential lead in the first place. Do: Convert to HTTPS. Probably not.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. Teva's Instagram feed is perfect proof that i t's possible to give your brand a modern update without losing the spirit of what made you successful in the first place. Source: L2. 3) Teva @teva. 4) Zara @zara. 6) Kate Spade @katespadeny.

Fashion 145

Fashion Branding Food B2C 145

Search Engine Land

FEBRUARY 2, 2024

It was last updated in 2017. ” Google removed: Glossary section : In its place, Google explained the individual terms in context on the page. .” ” Google removed: Glossary section : In its place, Google explained the individual terms in context on the page. What changed.

SEO 122

SEO Promotion Place Management 122

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. Banner ads can be placed at the bottom of articles. WeChat usage stats.

Transform 111

Transform Marketing Marketers Finance 111