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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 125
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What Is Generative AI and How Does It Work?

Backlinko

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 116
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Silver Linings Social Media Playbook: Ad Campaign Do's and Don'ts

Set Up

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Fenty Beauty - Features user-generated content to reach a wider audience and promote inclusivity and diversity.

Energy 59
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WhatsApp advertising is officially happening

illumin

How can WhatsApp advertising potentially impact its users? Announced at Cannes Lions 2025 , the native ads will appear exclusively in the Status section of the Updates tab of WhatsApp, a format similar to Instagram Stories , where users share photos, videos, and disappearing messages.

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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 102
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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Community building: This is the heart of PR.

PR 40
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Braze vs CleverTap: Key features, use cases, and more (2025)

Use Insider

Appboy rebranded to Braze in 2017 and went public in 2021. Its tools for building personalized user journeys across SMS, WhatsApp, and push notifications are highly advanced and scalable. Some customers point out the platforms outdated user interface as the reason for that and its lack of a true customer data platform (CDP).