Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

Analytics 112

Analytics Marketing Mix Retail Advertisers 112

Hootsuite

APRIL 9, 2025

People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Martech

MAY 9, 2022

Advertising fraud is a widely known, widely ignored and very expensive fact. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. ClickCease ) $1 : Amount lost to fraud out of every $3 spent by advertisers. Now we can know how much of it is being stolen. Let us know!

Advertisers 102

Advertisers Advertising Price Analytics 102

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Advertisers 109

Advertisers Advertising Pharmaceutical Food 109

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. IGTV advertising. Like it or not, organic reach is harder and harder to achieve. New friends!

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. This would give it a CAGR of 12.4% Worldwide 4.48

Advertisers 112

Advertisers Advertising Food Retail 112

Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. These teams know our customers and display advertising in general inside out. The Bannerflow 2018’s best display ad campaign went to Icelandic Telecom brand Nova , for its innovative December 2018 campaign.

Advertisers 75

Advertisers Advertising Promotion Price 75

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The definition of personalisation in digital advertising.

Advertisers 98

Advertisers Advertising Fashion CRM 98

Bannerflow

NOVEMBER 9, 2020

Personalisation within display advertising is growing ever more important. Indeed, recent Bannerflow research found that “ there was an 8% increase in click-through rate for personalised ads in 2019 compared to 2018 ”. Audience personalisation in display advertising. Including: Audience personalisation. User journey targeting.

Advertisers 93

Advertisers Advertising Retail Product 93

Sprout Social

JULY 30, 2018

Women will have an estimated global spending of about $18 trillion in 2018. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest. This step is important because you need a business account to create advertisements and access critical analytic data. .

Advertisers 104

Advertisers Advertising Promotion User-Generated 104

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

At a recent Videonomics symposium, I heard representatives from many tech companies discuss how advertisers couldn’t get into their “walled gardens.” The term is frequently used, but based on decades of experience with dot-coms and digital advertising , I consider a myth. Data Targeting.

Thought Leadership 133

Thought Leadership Law Marketers Marketing 133

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. The short answer is a resounding “yes.”

Law 145

Law Marketers Marketing User-Generated 145

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. Tech analytics platform Sensor Tower sees TikTok closing in on the two-billion downloads mark, with 1.9 important; }. Not yet, at least.

Transform 145

Transform Price Marketers Marketing 145

Martech

JUNE 17, 2022

Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. And there’s an added benefit.

Customer Journey 130

Customer Journey Analytics Marketing Automation Platform Advertisers 130

Hubspot Marketing

APRIL 12, 2021

Performance marketing places the power back into advertisers' hands. You, as the advertiser, will seek out an affiliate partner, which can be an influencer or publisher. Your next question might be, " How do advertisers know which users come from which affiliate?" There's a guaranteed return on investment (ROI). PartnerStack.

Performance Marketing 142

Performance Marketing Affiliate Marketing Price Retail 142

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

Marketo’s track record of making B2B marketers successful makes it the ideal complement to the Adobe Experience Cloud, with integrated solutions across analytics, content, personalization, advertising, and commerce.

Transform 134

Transform Place Customer Thought Leadership 134

Hootsuite

DECEMBER 10, 2019

From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Protected boards house promoted pins and are only available to advertisers. Pinterest business accounts have access to analytics via Audience Insights. Plus, you’ll also be able to track related analytics.

Millennials 145

Millennials Fashion Promotion SEO 145

Litmus

APRIL 18, 2019

That’s up from an average ROI of 38:1 in 2018. Marketing, PR, & advertising agency: 42:1. Utilize external email analytics tools to increase email ROI by 10%. Brands that use additional analytics tools to supplement the email metrics provided by their email service provider saw an ROI of 43:1. 11, 2018 and Jan.

Email Marketing 111

Email Marketing PR Analytics Marketers 111

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. As two of the biggest advertisers in the world, these announcements sparked more than a little consternation among marketing agencies.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketers Marketing 134

Hootsuite

SEPTEMBER 17, 2020

Google Ads allow you to advertise and promote your products and services when users search relevant keywords. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Google Ads is a paid online advertising platform offered by Google.

Advertisers 145

Advertisers Advertising User-Generated Whitepaper 145

Hubspot Marketing

JANUARY 31, 2019

Last year, Immersion Neuroscience hooked eight people up to the INBand and measured their neurochemical responses to 17 ads from the 2018 Superbowl. In the same study of 2018 Superbowl ads mentioned above, Immersion Neuroscience discovered that M&Ms’ “Human” was the second most immersive ad on their list.

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. That’s where CDPs come in.

Transform 109

Transform User-Generated Advertisers Advertising 109

Martech

OCTOBER 12, 2021

Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Transform 109

Transform Health Retail Analytics 109

Adobe Experience Cloud Blog

MARCH 20, 2018

That strategy must also include digital advertising. In many marketing organizations, channels like ads have been bucketed into totally separate categories, which has caused them both to exist on separate tools, teams, and analytics tracks. 4 behind the website, digital commerce and digital advertising [the year before]. ”.

CMO 134

CMO Thought Leadership Marketers Marketing 134

Vertical Response

JUNE 11, 2025

Best practices for modern email marketing include crafting engaging subject lines, leveraging data analytics for optimization, and ensuring regulatory compliance to build trust with recipients. Marketers had to work within the constraints of basic email clients, which lacked sophisticated automation and analytics capabilities.

Transform 52

Transform Email Marketing Analytics Marketers 52

Martech

OCTOBER 27, 2021

Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. Demands for deeper engagement. “We

Transform 120

Transform Customer Advertisers Advertising 120

Sprout Social

AUGUST 29, 2019

The “monetizable” part is actually a key component of this Twitter stat, as the company has stated that its daily active user totals only reflect accounts that can see advertisements, which are not necessarily present for those using third-party apps. teens surveyed in 2018 reporting that they use Twitter.

Gen Z 111

Gen Z Millennials Analytics Advertisers 111

Sprout Social

DECEMBER 16, 2018

— Sprout Social (@SproutSocial) November 20, 2018. — Sprout Social (@SproutSocial) November 20, 2018. — Sprout Social (@SproutSocial) August 15, 2018. App Cards are the solution that Twitter uses to sell mobile app advertisements to business users. — Monzo (@monzo) September 27, 2018.

User-Generated 111

User-Generated Analytics eCommerce Price 111

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. 2018: Advertisers could make more on-the-go changes. Sign of Hope?

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023.

Health 120

Health Advertisers Advertising Shipping 120

Martech

SEPTEMBER 22, 2021

As the marketer appetite for CDPs has grown, existing companies with various backgrounds — from tag management to analytics to data management — have seen the opportunity and refashioned themselves in the CDP mold. DMP, DSP, ad exchange) that will use them as advertising audiences. What do customer data platforms (CDPs) do?

Customer 136

Customer Marketing Automation Platform Direct Mail Analytics 136

Sprout Social

APRIL 19, 2019

As of the end of 2018, it boasted over 2.32 Facebook advertising stats. If you had limited funds for advertising, these three networks should be at the top of your consideration. In 2018, Facebook released a report for Q1 that focused on the number of fake profiles on their platform. Facebook advertising stats.

Advertisers 112

Advertisers Advertising Marketers Marketing 112

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Effective as of May 25, 2018, the General Data Protection Regulation (GDPR) affects every resident of the EU and has a profound impact on how companies worldwide record and manage data. Marketing teams specifically are affected by how the law views and handles consent, targeted advertising, and data use.

Branding 134

Branding Thought Leadership Law Communications 134

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketers Marketing 130

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. Instead, use social media analytics tools to get detailed information about your own audience, for a better content strategy and ad targeting. growth in 2019.

User-Generated 112

User-Generated Gen Z Marketers Marketing 112