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2018 Advertising Management 
Martech
APRIL 3, 2025
In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42
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The CMO Survey
JULY 3, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.
100
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B2B SEO vs. LMO: Whats the Difference and Why It Matters
Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI
AI In The Aisles: The Executive's Guide To Better In-Store Experiences
How to Master Media Relations: Targeting, Tailoring, Timing
Engage Better, Gift Smarter, Win Big: Events That Deliver ROI
The CMO Survey
JULY 1, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?
100 B2B SEO vs. LMO: Whats the Difference and Why It Matters
Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI
AI In The Aisles: The Executive's Guide To Better In-Store Experiences
How to Master Media Relations: Targeting, Tailoring, Timing
Engage Better, Gift Smarter, Win Big: Events That Deliver ROI
The CMO Survey
JUNE 30, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.
100 
The CMO Survey
JUNE 25, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.
100 
Hubspot Marketing
AUGUST 21, 2018
That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. 2018 Marketing Trends. Native Advertising. To succeed in this fast-paced marketing world, you have to stay ahead of the game.
145 
Martech
JANUARY 13, 2025
GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Give consumers the information and more than all-or-nothing options on data privacy. Processing.
129 
Search Engine Land
SEPTEMBER 23, 2024
Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. Search Ads 360, or SA360, is a tool created by Google to manage multiple paid ads accounts and platforms in one interface. Microsoft Advertising. What is Google Search Ads 360? Yahoo Japan sponsored products.
71 
SMEI
JANUARY 24, 2023
Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign. If so, then shame marketing may be right up your alley.
262 
Buffer Marketing
NOVEMBER 4, 2024
How many social media platforms can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. The app also relies more on e-commerce revenue than on advertising revenue. Does it fit your brand image? Facebook 3.65 WhatsApp 2.78
124 
Martech
JULY 30, 2024
Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. AI for creators and businesses.
114 
Hubspot Marketing
MARCH 29, 2018
Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. Ways to Get Free Advertising. Use Google My Business to Optimize for Local Search.
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Hubspot Marketing
AUGUST 16, 2018
It’s how brands manage the spread of their information, so it’s similar to branding. It’s common practice to use this to promote owned media, and can be done through: Social media advertising. What Does a Public Relations Manager Do? Thinking of becoming a PR manager? Common Skills of PR Managers. Writing Skills.
145 
Hootsuite
MARCH 16, 2020
With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.
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Neil Patel
DECEMBER 29, 2021
It’s incredible growth considering there were only 500,000 podcasts in 2018. The search engine giant recently unveiled its Google Podcasts Manager platform. What Is Google Podcasts Manager? Google Podcasts Manager is a free tool for monitoring your podcasts on Google. What Google Podcasts Manager Is Not.
139 
Martech
APRIL 20, 2022
Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Managing expectations. “I’m You like personalization, they don’t.
124 Content Marketing Institute
DECEMBER 21, 2018
During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.
Vertical Response
JULY 7, 2024
Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.
101 
Hootsuite
SEPTEMBER 2, 2020
Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.
145 
Bannerflow
AUGUST 24, 2020
Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Display advertising continues to grow – even during these unprecedented times. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% The trends you need to know.
96 
Hootsuite
SEPTEMBER 9, 2020
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Like it or not, organic reach is harder and harder to achieve. Types of social media ads. New friends!
145 
Bannerflow
AUGUST 17, 2021
E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising. Essential strategies for e-commerce advertising.
98 
Bannerflow
APRIL 16, 2020
Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The definition of personalisation in digital advertising.
98 
Bannerflow
NOVEMBER 22, 2021
As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.
Backlinko
DECEMBER 27, 2024
This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step.
118 
Bannerflow
MARCH 29, 2021
Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports? What is advertising in gaming?
98 
Bannerflow
SEPTEMBER 17, 2020
E-commerce and online shopping is set to increase this holiday season – as is the importance of display advertising. And knowing the key display advertising trends offers the potential to unlock revenue. Download our full infographic on general display advertising trends now. And it’s a trend that has long been coming.
98 
Hootsuite
DECEMBER 17, 2019
YouTube advertising statistics. billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Watch time for videos on “which product to buy” doubled between 2017 and 2018. How are they using it? Table of contents.
145 
Backlinko
JANUARY 6, 2025
That’s enough to spot patterns while being totally manageable. How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. Ask what their perfect product would look like. Follow interesting threads that emerge.
111 
Hubspot Marketing
DECEMBER 5, 2019
Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. In 2018, three of Reddit's five highest-performing posts included videos while one included a photo.
145 
Hootsuite
MARCH 2, 2020
Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. That’s up from 80% in 2018.
145 
Hubspot Marketing
NOVEMBER 6, 2019
If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Sounds like a huge pool right? alone by 2020. Consider podcast demographics.
111 
Hootsuite
APRIL 9, 2025
People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others.
110 
Hubspot Marketing
APRIL 12, 2021
Performance marketing places the power back into advertisers' hands. You, as the advertiser, will seek out an affiliate partner, which can be an influencer or publisher. Your next question might be, " How do advertisers know which users come from which affiliate?" Want a simple and easy-to-use dashboard to manage your partners?
Hubspot Marketing
SEPTEMBER 18, 2019
That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? It can be used as an effective guide when drafting a crisis management strategy. You might also include an overview of your business, potential communication challenges, and risk management strategy. Estimate a timeline.
145 
Bannerflow
MAY 11, 2021
They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Great online advertising not only needs to capture a viewer’s attention but fulfil a clear purpose. From brand awareness, to a single ad part of a large personalised campaign with thousands of banners.
88 
Martech
JUNE 17, 2022
According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. For example, an organization may typically include a data and analytics team, a marketing operations team, a content management team and an advertising team.
130 
Hootsuite
FEBRUARY 4, 2020
1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). The top three countries in terms of potential Instagram advertising reach are the U.S., A post shared by ZARA Official (@zara) on Sep 26, 2018 at 5:06am PDT.
Hubspot Marketing
NOVEMBER 2, 2020
In 2018, Musical.ly With such sizable user activity, marketers have realized that the advertising potential on the app is high. The sole marketing format for businesses to use on TikTok is video advertisements. For reference, this type of advertisement is similar to those that appear in a user’s Instagram feed.
145 
Hubspot Marketing
JULY 23, 2019
Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.
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