The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

SEPTEMBER 28, 2018

Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is. 20 of the Best Form Builder Tools for 2018. Once someone fills your form out, they’re automatically routed to HubSpot CRM. It might be one of the older methods in the book, but old is gold.

User-Generated 145

User-Generated Transform CRM Price 145

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. By just importing data from your CRM or customer contact lists into Facebook, you can place retargeting ads in front of current customers, site visitors, and mobile users. Paid Search Advertising. With over 3.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. BuzzStream is a content marketing CRM. The post 19 Favorite Tools for Content Promotion in 2018 appeared first on Content Marketing Institute. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion.

Promotion 111

Promotion SEO Price CRM 111

Search Engine Land

AUGUST 6, 2024

That was the precursor to 2018’s watershed GDPR and, to a lesser extent, CCPA privacy regulations. Whatever your vertical, your CRM should be set up to capture data that allows you to segment your users into buckets with different values. Business email address Sign me up! Processing. See terms.

Analytics 74

Analytics CRM Law Advertisers 74

Adobe Experience Cloud Blog

OCTOBER 9, 2018

According to The Marketing Measurement and Attribution Survey , 52% of marketers are manually generating reports using excel spreadsheets, 54% use their marketing automation system, 51% rely on reports from their CRM, 63% use web analytics, while only 15% are using a dedicated attribution solution.

CMO 132

CMO Thought Leadership CRM Communications 132

Hubspot Marketing

APRIL 12, 2019

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM. Landing pages. Image Source. ActiveCampaign.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Litmus

DECEMBER 24, 2024

is so 2018. You can unlock so much potential by connecting email platforms with customer relationship management (CRM) systems , customer data platforms, email analytics tools, and marketing automation platforms. Self-selected preferences : Let subscribers opt in and out of content for holidays, events, or product categories.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. They didn’t allow for external distribution and integration into CRM and marketing systems. ” Customer education meets CRM. It also enriches the CRM, allowing workflows to be built off the data.

Education 129

Education Customer CRM Health 129

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. There’s no avoiding it: internet marketing is critical for the success of your business in 2018. SEO: Moz’s case study for Pipedrive, a sales CRM. Image courtesy of ABC7 News.

Marketers 145

Marketers Marketing SEO CRM 145

Martech

JUNE 14, 2024

Somewhere along the way, it became evident to Pega’s founder and CEO Alan Trefler that this approach could be applied to CRM. For some years, this seemed to be on a different planet from the approach taken to CRM by Salesforce, or indeed by Adobe or Oracle or any of the other big players. We’re giving them a lot of aggravation.

CRM 122

CRM User-Generated Analytics Management 122

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Real-time data capture and bi-directional data integration sync with CRM. Tasks can also be managed from within CRM systems. With CRM credentials, custom objects and fields can be synched automatically.

Marketing Automation Platform 126

Marketing Automation Platform CRM Direct Mail Price 126

Lusha

JANUARY 10, 2018

Lusha provides a Chrome Extension , contact API , and SalesForce CRM integration. The post The Best Free-Forever Lead Generation Tools for 2018 appeared first on Lusha. Free plan includes : 5 emails and mobile phone numbers per month. Datanyze Chrome Extension. Ensuring sales can quickly contact the best leads, every time.

User-Generated 63

User-Generated Price Marketing Automation Platform Email Marketing 63

Adobe Experience Cloud Blog

JUNE 29, 2015

In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Author: Kimbe MacMaster Video is on the rise. But it’s not just consumption patterns that are on the up and up. Video is also driving some serious business results.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Hubspot Marketing

NOVEMBER 17, 2020

The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcast listeners are growing fast. Podcasts increase opportunities to reach your audience.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Adobe Experience Cloud Blog

MARCH 28, 2019

With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. For B2B marketers, making experience their business means thinking beyond CRM. CRM, he said, is inherently flawed as a marketing solution because it is built for salespeople. Helping B2B Meet the Experience Mandate.

Transform 132

Transform Thought Leadership CRM B2C 132

Adobe Experience Cloud Blog

JANUARY 30, 2019

And only 11% expressed extreme confidence in 2018. Despite years of efforts to align these functions, it’s still common for marketing and sales to use different CRM and automation systems to manage data, causing confusion and mistakes. Instead of creating opportunity it’s creating chaos.”. Integrate marketing and sales data.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Martech

OCTOBER 25, 2022

. “I’m in charge of all that relates to digital, so basically I oversee everything in regard to CRM, web development, our martech project management office, as well as everything in regard to customer data.” “In 2017 and 2018,” said Camirand, “we went through an acquisition phase. In your inbox.

CRM 97

CRM Entertainment Management Customer 97

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. — Hot Topic (@HotTopic) August 20, 2018. — Slack (@SlackHQ) August 16, 2018. — Soylent (@soylent) August 13, 2018. We ship internationally! This should work!

Customer 111

Customer Shipping Food Branding 111

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. Brearton shared that CabinetM did replace their CRM during this time period. We were able to combine our marketing automation and CRM and do a lot more,” she said. “So We’re rationalizing the CRM category on Cabinet M,” said Brearton. “At

CRM 111

CRM Health Customer Journey Performance Marketing 111

Martech

SEPTEMBER 23, 2021

Considering a CDP back in 2018 was pretty cutting edge for a nonprofit organization with a relatively small team. Ross said the organization explored whether a traditional CRM could solve that challenge, but opted for a CDP since it was more focused on ingesting data from multiple sources and being able to automate campaigns. “We

Transform 115

Transform Energy Analytics CRM 115

The CMO Survey

JULY 11, 2019

They were early into digital technology and have used marketing automation solutions, CRM platforms and social media to deepen customer relationships and drive measurable business value. of marketing budgets in August 2018 to 11.4% The August 2018 CMO Survey found that 39.3% Marketers are smart, innovative people.

CMO 100

CMO Advertising Advertisers B2C 100

Litmus

APRIL 13, 2021

Freshworks CRM (formerly Freshmarketer). Vtiger CRM. Originally published on July 23, 2018, by Chad S. In alphabetical order, the remaining ESPs used by the respondents to Litmus’ 2020 State of Email survey are: 3birds. ACTITO (formerly SmartFocus formerly EmailVision). ActiveDEMAND. AdvisorStream. emfluence Digital Marketing.

Direct Mail 111

Direct Mail CRM Marketing Automation Platform Email Marketing 111

Adobe Experience Cloud Blog

MARCH 25, 2019

In fact, only 25% of marketers are doing multi-touch attribution, according to the 2018 State of Pipeline Marketing Report. To break down the barriers, you need to capture all relevant customer and revenue data in a shared CRM system. And nearly 30% aren’t using an attribution model at all. Specifically, you’ll want to know: Deal size.

Thought Leadership 133

Thought Leadership Customer Journey Marketers Marketing 133

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. However, challenges are also opportunities. Understand what they need, want, and expect.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Sprout Social

OCTOBER 10, 2018

A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT. Bundle up with the new America’s Diner Burger and treat… Posted by Denny's on Monday, October 1, 2018. A post shared by oVertone (@overtonecolor) on Sep 30, 2018 at 8:58am PDT. — Sprout Social (@SproutSocial) September 26, 2018.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

Adobe Experience Cloud Blog

APRIL 27, 2018

The success of our efforts hinges upon the ability to extract the right insights from the data we already have, e.g., on our ecommerce, CRM, or DMP platforms. By 2018, 62% of enterprises are expected to be using AI technologies. Here are a few ways AI can be leveraged by content marketers: Narrow the Content Discovery Gap. Conclusion.

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Calvyn Lee Blog

FEBRUARY 20, 2024

Leverage solutions like CRM and CDP. This caused search engine queries to drop 14% since 2018. This includes user-generated content and influencer content to connect with audiences. Data: Collect, analyze and measure content performance to improve. Build a robust first-party database. Media: Boost organic reach through paid campaigns.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

NOVEMBER 23, 2022

A shiny CDP that’s already been integrated/connected to your CRM system of choice. For the purposes of this article, let’s stick with three components: CRM will be the system that generates a “form” (i.e., This front-end (a.k.a., “the On the back-end (a.k.a., the repositories where all that data is sent and stored)? Well, not so fast.

CRM 112

CRM Transform Analytics User-Generated 112

Martech

SEPTEMBER 27, 2021

The consumer doesn’t care that marketing can have separate teams responsible for paid media or email marketing or CRM or stores,” said Tamara Gruzbarg, Head of Customer Insights at ActionIQ. Now the playbook is being expanded to two other brands owned by parent company Capri Holdings Limited — Versace and Jimmy Choo.

Transform 119

Transform CRM Analytics Customer 119

Adobe Experience Cloud Blog

MARCH 20, 2018

Sometimes, marketing and sales use CRM and marketing automation solutions that don’t easily or completely integrate, so there is hardly any opportunity to align. Understanding ROI ranked as the number one activity that marketers agreed will have the biggest impact on their business in 2018. Technology Silos.

CMO 134

CMO Thought Leadership Marketers Marketing 134

Hubspot Marketing

APRIL 13, 2023

Here are two examples for HubSpot and our CRM platform: Value Proposition: "An easy-to-use CRM." HubSpot: "An easy-to-use CRM." Headline: "An easy-to-use CRM." Subheadline/Paragraph: "HubSpot's CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service."

Food 145

Food Shipping CRM Branding 145

Martech

MAY 5, 2022

Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Using a CDP, we can help prevent it. They are especially hot right now as marketers face increasing pressure to provide a unified experience to customers across many channels. .

Customer 123

Customer Transform Customer loyalty User-Generated 123

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

Marketing Automation Platform 120

Marketing Automation Platform Manufacturing CRM B2C 120