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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. Here are some other insights into Gen X Facebook use: According to the 2024 Social Content Strategy Report, 72% of Gen X consumers turn to Facebook for customer care, which is more than any other social network.

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Rebranding: How to Do It Right (Without Wrecking What You’ve Built)

Neil Patel

You must commit to overcommunication with your team, shareholders, and customers if your goal is a successful rebrand. It may also alienate your existing customers. It will answer questions like: What do customers really think? Where does your brand stand in the market, and how does it measure up to the competition?

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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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20 of the Best Form Builder Tools for 2018

Hubspot Marketing

You’ve heard it before -- forms are the gold standard when it comes to capturing leads , learning about industry trends, doing market research, and even just getting some customer feedback. Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is. Microsoft Forms.

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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers. Segment Your Market.

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How contact tracking tech can reconnect brands with former customers

Martech

Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. This is inherently challenging when trying to maintain a long-term relationship with a customer. The right tool for the job. Sales intelligence as a category.

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Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

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