Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. Let’s dive right in.

eCommerce 103

eCommerce Gen Z Shipping Retail 103

Marketing Insider Group

MAY 9, 2018

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group.

eCommerce 110

eCommerce Email Marketing Marketers Marketing 110

Adobe Experience Cloud Blog

JANUARY 16, 2020

There is no doubt that there is money to be made in eCommerce. The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months. Benefits of buying an eCommerce store.

eCommerce 124

eCommerce Thought Leadership Retail Finance 124

Marketing Insider Group

MARCH 27, 2018

If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. The post How Consumer Habits Are Evolving in 2018 (and What to Do About It) appeared first on Marketing Insider Group. Each year, people who buy products online behave a little bit differently from the year before.

eCommerce 107

eCommerce Product Marketers Marketing 107

Marketing Insider Group

JANUARY 10, 2018

As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about […]. The post Hit The Ground Running in 2018 with These Growth Tips for Your Business appeared first on Marketing Insider Group.

eCommerce 101

eCommerce Marketers Marketing Marketing Strategy 101

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketers 116

Hubspot Marketing

OCTOBER 26, 2018

Ecommerce WordPress Themes. It’s easy to use, versatile, and requires no coding knowledge. You can achieve virtually any look or style with Avada — it has dozens of customizable templates fit for any business. Give your online store a unique look and great user experience with these themes fit for all of your e-commerce site needs.

Health 145

Health Transform Fashion Education 145

Search Engine Land

JULY 8, 2024

8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties. If you’re an ecommerce marketer, you’ll want to live inside this report.

SEO 106

SEO Transform Health eCommerce 106

Hubspot Marketing

OCTOBER 2, 2018

For example, if you run an ecommerce site, every product page in your “Skirts” category will link back to the “Skirts” overview page. Identify which pages have the most internal links. Click Links. Scroll down to “Top linked pages” > “More.”. It’s normal for some URLs to have more inbound links.

User-Generated 145

User-Generated SEO Analytics eCommerce 145

Backlinko

DECEMBER 27, 2024

Suppose you want to generate a description for a new ecommerce item. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. 2018 OpenAI GPT OpenAI released GPT, a neural network that could generate human-like text and converse with users.

Transform 115

Transform User-Generated Manufacturing eCommerce 115

Econsultancy

JANUARY 17, 2022

But the quality of your ecommerce experience doesn’t depend solely on CX or digital experience (DX) managers. Ecommerce customer experience is critical to the entire business. The simple fact is that siloes are one of the biggest roadblocks to creating the best ecommerce CX possible. CX collaboration in action at SoFi.

eCommerce 81

eCommerce Finance Analytics Customer 81

Econsultancy

MAY 3, 2022

Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. Consumer concerns about the climate crisis show no sign of abating.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Martech

SEPTEMBER 12, 2023

seconds in 2018 to 9 seconds in 2022. The post How persuasive email design can influence the ecommerce customer journey appeared first on MarTech. With those smaller screens comes less patience to read through the entire email. The latest read-time statistics show the average read time fell four seconds , from 13.4 Get MarTech!

Customer Journey 131

Customer Journey eCommerce Customer Law 131

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Search Engine Land

AUGUST 6, 2024

That was the precursor to 2018’s watershed GDPR and, to a lesser extent, CCPA privacy regulations. For ecommerce, that can be according to LTV; for B2B and lead gen, that can be by stages of qualification: MQL, SQL, Opps, Closed-won.

Analytics 74

Analytics CRM Law Advertisers 74

Martech

DECEMBER 18, 2024

Back in 2018, she said, there was a top trend in the research called “My Data, My Self,” because people had become interested in the data trails they were leaving behind that were unique to themselves. An understanding of themselves and their place in the world (57%).

Price 111

Price Shoppers Place Product 111

Hootsuite

APRIL 9, 2025

People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. RedNote could reach $100 billion in sales in 2025 As RedNotes popularity continues to grow in China and abroad, ecommerce features and brand partnerships evolve alongside it.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. But, as a marketer, you might be wondering what drove people to overcrowded stores and ecommerce websites during the national shopping event. In 2019, in-store Black Friday foot traffic dropped 6% lower than in 2018. By now, you may know that this was one of the biggest Black Fridays ever.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Hubspot Marketing

JANUARY 27, 2020

In a 2018 study based in the U.K. In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go. In 2018, 70% of TVs sold globally were smart TVs.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Marketing Insider Group

AUGUST 1, 2018

trillion in 2018 – more than twice that of the B2C ecommerce market. The post How to Jumpstart Your International B2B Ecommerce Strategy appeared first on Marketing Insider Group. According to Statista’s report, B2B online sales are expected to reach $7.7 China’s market far exceeds the United […].

eCommerce 58

eCommerce B2C Marketers Marketing 58

Hubspot Marketing

APRIL 12, 2019

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. Ecommerce tools. Landing pages. One of the most valuable things Ontraport offers is their focus on reporting and insights. Landing pages.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A major hub for brick-and-mortar businesses, ecommerce shops and influencers alike, the platform encourages brands to get creative.

Social Media Marketing 111

Social Media Marketing Marketers Marketing eCommerce 111

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. A look back at holiday 2017.

Retail 111

Retail Tentpole Shoppers PR 111

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. It’s hard to imagine it was only $10 billion in 2018. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. There were over 15 billion worldwide visits to Amazon.com in 2023. billion in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. After Douyin launched in early 2018, it grew to 150 million active users in year one. Since launching in late 2018, TikTok's also seen viral growth by gaining roughly 800 million active users. ByteDance then purchased a similar lip-syncing app called Musical.ly

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

In June 2018, California passed the California Consumer Privacy Act (CCPA) of 2018. Dot-coms are following suit as well, as evidenced by the pop-ups about policy changes on what feels like every ecommerce and news site. A Privacy Forward Approach. Transparency=Trust.

Thought Leadership 133

Thought Leadership Law Marketers Marketing 133

Hubspot Marketing

AUGUST 22, 2019

Ecommerce sites are especially vulnerable to duplicative content — in these cases, use canonical URLs to indicate to Google which version of each page should be prioritized in the SERPs. Release date : March 26, 2018. Release date : August 1, 2018. The Google Medic Update was the third, broad, core algorithm update of 2018.

SEO 145

SEO Health eCommerce Management 145

Markinblog

SEPTEMBER 6, 2021

So, it is no surprise that some of the biggest companies in the world are eCommerce platforms. Well, here is the list of the largest eCommerce companies in the world by revenue and market capitalization. List of Largest eCommerce Companies in the World in 2021. Top 10 Largest eCommerce Companies (Ranked by Revenue).

eCommerce 52

eCommerce Finance Retail Shipping 52

Neil Patel

AUGUST 9, 2021

It’s crucial for eCommerce sites, but can be incredibly useful for content-based sites as well. They also offer a ton of other eCommerce tools, including navigation, personalization, and advanced reporting tools. Google’s Site Search feature was sunset in 2018 and is no longer available. Pricing starts at $499.

eCommerce 145

eCommerce Price SEO Retail 145

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding 111

Branding Gen Z Food Millennials 111

Hubspot Marketing

MARCH 18, 2022

Aside from giving you access to a vast array of templates, Flodesk lets you connect your ecommerce site to help with automation and analytics. Just like Flodesk, Moosend lets you connect your ecommerce site to attract more subscribers and store all information in one place. 99designs. Price: Free. Feshto by Liramail.

Price 145

Price Non-Profit eCommerce Fashion 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 billion mobile internet users.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Litmus

APRIL 18, 2019

That’s up from an average ROI of 38:1 in 2018. Retail, ecommerce, & consumer goods or services: 45:1. 11, 2018 and Jan. For every $1 marketers spend on email marketing, they receive $42 in return. ROI By Industry. Brands in the travel, tourism, and hospitality industry report the highest email marketing returns.

Email Marketing 111

Email Marketing PR Analytics Marketers 111

The CMO Survey

JULY 11, 2019

of marketing budgets in August 2018 to 11.4% Only large companies ($10B+ in revenues), B2C Product, and ecommerce firms that book more than 10% of sales over the internet have experienced higher returns. The August 2018 CMO Survey found that 39.3% On one hand, social media investment remains high. They rate it at a steady 3.1

CMO 100

CMO Advertisers Advertising B2C 100

Sprout Social

DECEMBER 10, 2018

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. Your Instagram feed can represent some seriously valuable real estate, especially for ecommerce brands. Tap to shop her look 💚💚 A post shared by ANNA (@shopatanna) on Oct 29, 2018 at 5:52am PDT. CaramelBruleeLatte.

Real Estate 111

Real Estate Fashion eCommerce User-Generated 111

Litmus

DECEMBER 24, 2024

is so 2018. Self-selected preferences : Let subscribers opt in and out of content for holidays, events, or product categories. Email segmentation is the tactic more likely to improve email performance. Tip: Increase conversion rates with dynamic content Hey, %%first_name%%! Enter dynamic content.

B2C 91

B2C User-Generated Email Marketing CRM 91

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan eCommerce 112