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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 115
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 144
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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

Initially, people originally used WhatsApp to send text messages to their family and friends, but the launch of WhatsApp Business in 2018 has seen the messaging platform become a popular choice for brands.  In fact, The New York Times said  Weibo is the place to be  if you “want to go viral” in China.

Branding 123
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Thrift, norming and price paranoia will be consumer trends in 2025

Martech

Examples include: Using products longer rather than replacing. ” Could this also be a sign of people choosing experiences over products? An understanding of themselves and their place in the world (57%). Choosing to buy second-hand or DIY rather than already assembled. Fixing rather than buying new.

Price 111
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The SEO’s guide to Google Search Console

Search Engine Land

8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties. Currently, Google only supports product snippets for pages with one product.

SEO 106
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Google Search Ads 360 (SA360) starter guide

Search Engine Land

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. Search Ads 360 has a direct API connection with several search engines , allowing you to view all your campaign data in one place. Yahoo Japan sponsored products. Microsoft Advertising. Other third-party search engines.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 108