Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Yes Marketing’s Caldwell is seeing this shift in what their clients are asking for.

Copywriting

Hubspot Marketing

MARCH 30, 2020

To get those followers interested in their brand, and celebrate TwitchCon 2018, athletic underwear brand PSD gave the streamer a bus. October 25, 2018. PSD's marketing campaign used TwitchCon to build brand awareness with its 'Ninja Bus' and corresponding Twitter post. No, really.

Branding

Content Marketing Institute

JUNE 6, 2018

Alana Vieira, Google’s product marketing manager of mobile experiences, says that those high expectations are an indication of an empowered user group who expects helpful, personal and frictionless mobile experiences across the board. Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”.

Transform

Rock Content

SEPTEMBER 19, 2018

A marketing technology stack showcases the tools and platforms that a company uses to make their marketing efforts work. Last fall, ion interactive (a ScribbleLive solution) created their own “Stackie” to be considered for the 2018 Stackie Awards at MarTech West.

Communications

Search Engine Land

JANUARY 7, 2023

2018: Verified users in Google Search Console were about to get access the new Search Performance, Index Coverage, AMP status and Job posting reports. 2018: Google called it an “unintentional technical issue.” 2018: What the development of visual search will mean for SEO by Kristopher Jones.

Search Marketers

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing

Hubspot Marketing

JANUARY 20, 2020

A 2018 Gallup study found that 30% feel like they're in a constant state of burnout at work, while 70% say they feel burnout at least sometimes. This has proven to be beneficial to Lisa Edwards, a product marketing manager who logs many of her pleasant work moments in one folder -- which she aptly calls her "Smile File.".

Energy

Martech

OCTOBER 4, 2021

Then they started getting picked off and integrated into broader marketing suites. Salesforce’s acquisition of Datorama happened way back in 2018. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The following year, DXP Acquia absorbed AgilOne.

CRM

Hubspot Marketing

MARCH 11, 2019

internet users starting their product searches on Amazon in 2018 (compared to just 35% who started on Google), it's no wonder you want to sell a product on one of the internet's most profitable sites. But the wide assortment of products available on Amazon likely makes you apprehensive. With nearly 50% of U.S.

Shipping

Hootsuite

NOVEMBER 4, 2022

Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” — Patricia Jaen (@patriciajaenv) July 31, 2018. Developers might be keen to share ways they build accessibility into your products.

Copywriting

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Email is often a nonprofit’s most productive marketing channel by far, but they shouldn’t be satisfied. 19, 2017 and Jan.

Email Marketing

Content Marketing Institute

OCTOBER 14, 2017

43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. Rants and raves. (43:51): 47:30): Joe’s commentary No.

Content Marketing

Buffer Marketing

AUGUST 4, 2022

So when thinking about who would be great to kick off Social Proof, Steph naturally came up as she’s been actively creating content for her personal brand since 2018. And what they can't control is ultimately what the market wants. No one knew who I was nor why I might be interesting.

Branding

Martech

JUNE 15, 2023

Indeed, Pega is proud that it anticipated generative AI — the in-house AI guru Dr. Rob Walker demonstrated text and image generation at PegaWorld in 2017 and 2018. What do they mean for marketers. We spoke to Tara DeZao, Pega’s product marketing director for martech and adtech. Trefler was unphased.

User-Generated

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Transform

Content Marketing Institute

AUGUST 19, 2018

A content map allows you to take the information you’ve learned and apply it proactively to your content marketing strategy. Your content map, which could feed into your editorial calendar , is a great way to align the product marketing, demand generation, and content marketing teams against a common goal and go-to-market strategy.

Direct Mail

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting

Pam Didner

FEBRUARY 24, 2021

Product Marketing Summit. Sessions from 2018 included: Intro to NEAT and Addiction Selling Models; Coaching: How to Self-Correct without Self-Destructing; Enlisting Sales Ops to Take Sales to the Next Level; How to Scale: Leading Through Change and Building Big Things, and more. October 20 & 21, 2021 | Boston | Website.

Customer Journey

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing

Content Marketing Institute

JANUARY 14, 2019

Email marketing with content updates. Releases of new products or offerings. Combination of great service and great products. Marketing lifecycle is a better framework for online buyer’s journey. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Thank-you gifts.

Whitepaper

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

CMO

Hubspot Marketing

DECEMBER 11, 2019

While YouTube was launched when most millennials were children, Gen Z usage of the platform has increased by 59% since 2018. The video platform is also the second-most used search engine and a platform where many in Gen Z and millennial generations go for product research. Marketing Campaign for Gen Z and Millennials.

Gen Z

Content Marketing Institute

DECEMBER 25, 2018

In fact, he recently identified four viable approaches that organizations can follow based on their goals, business structure, team resources, and level of content experience: Player: Content marketing is seen as a contributor to other business communication strategies such as demand generation or product marketing.

Content Marketing

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing

CXL

JUNE 2, 2022

In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We Keep doing what works.

Direct Mail

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 in 2018 to 13.4 The most critical of these is a digital experience platform (DXP) with core DXP features. billion in 2021. for the forecast period.

Transform

Hubspot Marketing

AUGUST 21, 2023

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission. The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy.

Price

Set Up

MARCH 29, 2022

I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. I had used many growth marketing methodologies in my startup life, but I’d never seen it done like Three Five Two’s strategy.

Law

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing

Hubspot Marketing

AUGUST 9, 2018

In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content marketing is paving its own way in the marketing world. Content Marketer. Product Marketing. But the career path has become so impactful that we believe it deserves its own section.

PR

Hubspot Marketing

APRIL 8, 2020

This visibility is something Andrew Mahon, a marketing fellow, noticed immediately when he started working at HubSpot. "In Directly across from me was my manager, VP of Product Marketing Meghan Keaney Anderson. In my first month working at HubSpot, my desk was situated directly outside a meeting room.

Management

Sprout Social

JANUARY 19, 2022

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Position your product. This process can be expedited by using a tool that can help you conduct more in-depth searches to find your ideal customers.

Product

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. ” Dig deeper: What can identity resolution platforms do for marketers? Can it be that it was all so simple then? Deprecation has been postponed again and again. Should we put it into context?

Advertisers

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Also, try varying the size and color of the text.)

Whitepaper

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories. Ready to dive in? (If If you’re a Bufferoo, get your Buffer notebook out!)

Logistics