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Bluesky may be the new Twitter, but not for advertisers

illumin

But while this social endeavor is exciting, it isnt worth advertisers time. The platform was born out of dissatisfaction with modern social media in 2019 and is growing due to increased scrutiny of Xs political alignments. But this potential for controversy isnt why Bluesky is a flop for advertisers. Bluesky has different plans.

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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback. Back in 2019, KFC Australia ran a promotion. Feeling a little short on inspiration, I Googled " best ads of all time."

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

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How to build customer trust through data transparency

Martech

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. Ads are the most convenient way to fund such a system, so advertising technology ruled the web. What would that look like?

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Third-party cookies will not be deprecated from Chrome

Martech

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. From the start of Google’s Sandbox project in 2019, it has been our view that blocking third party cookies would be a positive step for consumers.

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Demandbase rethinks ABM amid B2B marketing challenges

Martech

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” The message got through. Now, it’s so targeted.”

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Google halts plans for removing third-party cookies

illumin

Find out how this will impact advertisers and industries. The move comes as a result of industry and regulatory pushback, citing criticisms and regulatory concerns from publishers and developers to regulators and advertisers worldwide. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!