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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Brands also face the fewest days between Thanksgiving and Christmas since 2019 and fierce competition from the major cut-price Chinese shopping apps, Temu, Shein and AliExpress being joined by TikTok and its growing emphasis on shopability. Use AI to power product recommendations and tailored promotions. That makes sense.

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. This is an excellent way to promote your business without having your products or services come off as hard-sell. The same is true for companies.

Fashion 108
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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

Jess: My background is actually in copywriting on the B2C side. Then, in 2019, I made a complete shift to B2B content marketing. We’re helping them promote their personal brand, but then they’re also talking about how Island is helping their company. It’s been a really nice playbook for us.

PR 57
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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot Marketing

Are you more interested in B2B organizations or B2C organizations? Your sales team will want to know who opened every email in your lead nurturing series or who always clicked through your offer promotion emails. Editor's note: This post was originally published in January 2019 and has been updated for comprehensiveness.

Logistics 111
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Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

Hubspot Marketing

This phrase essentially means that too many marketers spend hours creating content, and little-to-no time or energy promoting it. But his suggestion for B2C is a little different: "On a B2C lens, you can connect and scale on TikTok in a ridiculously effective way. Which, Simmonds argues, is the wrong approach.

B2C 124
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B2B marketing on TikTok: What you need to know

Martech

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. In 2019, the Department of Defense banned the app on governmental devices.

Gen Z 123
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The Ultimate Guide to B2B Marketing in 2019

Hubspot Marketing

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. Take a look at this chart comparing B2B and B2C customers. for b2c marketing. for b2b marketing.

B2C 145