2019 Customer Acquisition Digital Marketing 
The CMO Survey
APRIL 1, 2025
The composition of marketing teams continues to evolve, with full-time employees now representing 77.9% Customer retention and brand value metrics hit two-year lows. Customer acquisition showed slight improvement as the only bright spot. In this constrained environment, marketing budgets grew just 3.3%
Martech
APRIL 5, 2022
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Heat Test Report ).
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illumin
JULY 18, 2019
Bond Capital founder Mary Meeker is back with the 2019 comprehensive Internet Trends Report for 2019! It touches on everything from accelerating internet ad spend in the US to the growth of digital delivery services in Latin America. Some 62% of all digital display ad buying is for programmatic ads, which will continue to grow.
Martech
MAY 27, 2022
As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% This data highlights the ever-evolving nature of advertising and underscores the importance of adopting relevant marketing strategies.
The CMO Survey
FEBRUARY 21, 2020
The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Read the August 2019 CMO Survey. Conclusion.
Martech
FEBRUARY 25, 2022
Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs.
Hootsuite
SEPTEMBER 29, 2020
As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Employee trust.
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