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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

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Shein Revenue and Usage Stats

Backlinko

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2019 $3.15 million 2019 68.26 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

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How Gen Z uses social media and what that means for brands

Sprout Social

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Sprout’s 2019 #BrandsGetReal Report found that 70% of consumers then believed it was important for brands to have a public stance on social and political issues. Sound familiar?

Gen Z 97
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One to watch: What is Bluesky?

Sprout Social

Heres a quick history of Bluesky: 2019: Started as a research project inside X (formerly Twitter), led by then-CEO Jack Dorsey. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. This protocol allows users to take their identity and content with them if they leave.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). BookTok has grown significantly over the years.

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The Future of Marketing Is More Human Than Ever

Duct Tape Marketing

And like, that's the caveat that as we know it, and I say this, because I myself being millennial, right? And look, to be transparent with you, I wrote this book in 2019. It came out in 2019. Carlos Gil (02:10.335) to a 2025 reader honestly than in 2019 when I wrote it. John Jantsch (01:05.699) Yeah, yeah, yeah.