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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

This means that not only should you be mindful of the kinds of campaigns you create and promote, but also think critically about who your business partners with. For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products.

Education 276
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How to perfect your product launch on social media

Sprout Social

Do you know what a successful social media product launch looks like? Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. And it’s no secret why social media is growing as a product discovery channel. Product descriptions.

Product 145
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How social listening increases customer advocacy: 6 examples

Hootsuite

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. The result?

Customer 113
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How to Promote Brands Through Gifs

Neil Patel

Marketers can harness their popularity to promote their brands in new ways. Some common goals for gifs include: Gaining likes and shares Sparking conversation to increase engagement Raising awareness about a product or service Increasing click-through rates. Six Ways to Use Gifs to Promote Your Brand. What will they respond to?

Promotion 133
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How to Sell Products on TikTok

Neil Patel

Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok? Plus, integrations with Shopify and other strong eCommerce platforms have made it easy for brands to sell products directly on TikTok. You can also promote discount codes or sales in your TikTok bio.

Product 141
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9 Product Category Marketing Examples to Inspire Your Own

Hubspot Marketing

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 145
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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. household in 2019 was estimated at $400$500. Instead, consider value-added promotions like bundles and lean into loyalty points and discounts.

Retail 113