Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. — Jeni's Splendid Ice Creams (@jenisicecreams) November 18, 2020.

Food

Hubspot Marketing

JULY 14, 2020

This rollout has become one of my favorite integrated marketing campaigns of 2020. In 2020, REI partnered with several groups in Washington state that aim to preserve wildlife and nature, making it the favorite campaign of service blog manager, Clint Fontanella. It's working for me — I can hardly wait. REI, #RecreateResponsibly.

Marketers

The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent in February 2020 to 13.5 This would surpass spending levels seen in June 2020 (23.2 percent increase this year. percent in this survey. percent within a year and 26.4

CMO

Hootsuite

SEPTEMBER 2, 2020

A post shared by Cotopaxi (@cotopaxi) on May 12, 2020 at 3:18pm PDT. As well as posting images and video, the beauty brand creates fun, graphic elements to change up how its followers interact with the account. A post shared by Dove Global Channel (@dove) on May 1, 2020 at 3:16am PDT. VirtualVoyage #AdventureOn. Same with Dove.

Management

Search Engine Land

JANUARY 12, 2023

Google January 2020 Core Update rolling out later today. 2020: Google announced it was releasing a broad core algorithm update called the January 2020 Core Update. 2020: The tool could now report unloadable embedded resources, such as external elements included by a page. by Chris Liversidge.

Search Marketers

Sprout Social

JULY 28, 2021

But as I said above, brand personas need to change as your goals for your company and the priorities of your industry shift. For us that started to happen in early 2020—we saw our audience maturing even further to be inclusive of senior leaders across multiple departments, from marketing and sales to customer care and analytics.

Branding

Sprout Social

APRIL 12, 2022

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. The internet and social platforms are vital tools for storytelling, brand management and connection. Public relations professionals’ technology toolkit expands.

Communications

Hootsuite

AUGUST 25, 2022

Lesser brand managers may have deleted the tweet when it was getting mocked. Keep up Kellogg's, milk is sooo 2020. Their hilariously off-putting food pic became a massive global trending topic. (We We hope it was intentional, but really, it doesn’t matter.). — Weetabix (@weetabix) February 9, 2021.

Branding

Animalz blog

FEBRUARY 20, 2023

In 2020, Frontify, a brand management platform, had just closed their series B. But, as a brand management platform, there was one thing they weren’t willing to compromise on — their own brand. 2019 2020 2021 Paid search 25.6% Display ads 17.6% Organic traffic 21% 25.2% Leading by example.

Branding

Sprout Social

JUNE 6, 2022

comments from @Lions , @steelers , @Panthers , @Mariners + other brands such as Mercedes, Arby’s & manscaped (within hours of posting). — Alice Ophelia (@iamaliceophelia) December 2, 2020. For brands managing comments across a portfolio of social channels, having a centralized tool can help. harryrosshughes.

User-Generated

Adobe Experience Cloud Blog

DECEMBER 9, 2014

What will the marketer’s mission look like in 2020? But the new kid at school isn’t a brand manager. Economist Intelligence Unit: Marketing has changed so much in the past ?five five years. What do you think will happen in the next five? Seth Godin: If we were talking about what is going to be the future of ?the

CMO

Hootsuite

JULY 18, 2023

These days, social platforms play a role in customer service, brand management, sales, and more. In 2020, Instagram accounted for 67% of the 290 billion social media interactions — including reactions, comments, shares, retweets, and likes — on brand-owned content.

User-Generated

Hubspot Marketing

JANUARY 7, 2024

The Marketing Job Market According to Statista , marketing jobs are expected to grow 10% from 2020 to 2030 — a faster rate than average for all other jobs, and likely not stopping any time soon. consumers from Salsify , 46% of shoppers will pay more for a brand they trust. Is there room for growth and innovation?

Copywriting

Marketing Insider Group

OCTOBER 16, 2021

They don’t need one – their brand presence is so strong that it essentially does their marketing for them. In 2020, the lines between branding and corporate culture are blending, and in 2022, they’re set to disappear completely. In other words, your brand is your culture – at least in terms of how the outside world sees it.

Customer

Unbounce

JUNE 5, 2024

She is the Brand Manager of 123 Form Builder , an online form builder used to collect data and automate workflows through web forms, surveys, quizzes, and polls. 6 minute read Landing page optimization (Guide) how to choose & customize a landing page template July 29, 2020.

eCommerce

Hootsuite

NOVEMBER 10, 2020

A post shared by Hootsuite (@hootsuite) on Sep 9, 2020 at 8:24am PDT. The Food Issue of @enroutemag looks a little different in 2020. Check out the link in our bio to dig in. // Le spécial Gourmand de @enroutemag est un peu différent en 2020. A post shared by Air Canada enRoute (@enroutemag) on Sep 24, 2020 at 1:21pm PDT.

Food

Sprout Social

JUNE 1, 2021

We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. Use it to compare how brand sentiment has changed or rebounded as a result. How to prepare for client renewal conversations.

Management

Hubspot Marketing

JUNE 14, 2023

What are the audience perceptions of each competitor's visual design and branding choices? What makes your brand unique from each competitor? They also suggest interviewing brand managers for valuable insight into the color-choosing process. Semrush’s home page back in early 2020.

Branding

Sprout Social

MAY 19, 2021

A review response plan is an integral part of your brand management practices. Acknowledgment goes a long way toward strengthening brand loyalty. Streamline your response management process by using a tool that consolidates your social inboxes in a centralized location. They follow influencers or brand ambassadors.

Branding

Unbounce

JUNE 8, 2024

Former consultant, agency hired-gun, brand manager and tech community organizer, Georgiana’s been cracking integrated web marketing across search, ecommerce, copy, email, social, product, analytics and usability for over 14 years. Which are totally not falling apart.

Marketers

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Digitalsummit.com.

Marketers

Hootsuite

SEPTEMBER 15, 2022

They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. — Alanah Pearce (@Charalanahzard) September 2, 2020.

Millennials