Search Engine Land

JULY 2, 2024

A zero-click search happens when users end their session or enter a new query without clicking on any results. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. A majority of Google searches – 58.5% in the U.S. in the EU – result in zero clicks. Dig deeper.

User-Generated 136

User-Generated SEO Place Branding 136

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Why is Pinterest a valuable platform for brands? Brand awareness At the heart of Pinterest is discovery. The strategy?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Those updates can include everything from a Twitter story update, to users changing who can reply to Tweets, to increased context around Twitter trends. Top Twitter updates you need to know in 2020.

Health 145

Health Social Media Marketing User-Generated Promotion 145

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. Brands will prioritize partnering with smaller influencers to create social media videos. They're the new generation of celebrities but are more relatable and accessible than their predecessors. Don't believe me?

Social Media Marketing 85

Social Media Marketing User-Generated Influencer Marketing Customer Journey 85

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated 117

User-Generated Education Real Estate Transform 117

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Typically, you have to approve a connection to another user on LinkedIn before you can send each other direct messages. LinkedIn Ads. LinkedIn InMail. LinkedIn Groups.

Marketing Mix 145

Marketing Mix User-Generated Entertainment Marketing 145

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. prior to 2020. But SEO isn’t the only channel that may see issues here.

SEO 108

SEO Management Price Thought Leadership 108

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand.

Price 111

Price User-Generated Copywriting Analytics 111

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 110

Promotion Thought Leadership Health Non-Profit 110

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 139

Communications Branding User-Generated Customer loyalty 139

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Marketing Insider Group

MAY 31, 2021

And the number of active users increases every year. Social media also has the power to help you increase brand awareness and build an engaged following. Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. The Best Brands on Social Media Today.

Branding 142

Branding User-Generated Education Communications 142

Sprout Social

JUNE 8, 2021

Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content. For starters, consumers are loyal to creators , regularly returning to their favorite creator channels over top brand outlets on Youtube. Hear me out….

Branding 140

Branding Price User-Generated Place 140

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 141

Branding Gen Z User-Generated Shoppers 141

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. So how do you know if your company has brand awareness?

Branding 140

Branding Food User-Generated Advertising 140

Hootsuite

APRIL 29, 2021

Line started as a mobile messaging app, but has since evolved into a “super app” of sorts, with a mission to become the “ life infrastructure ” for its users. Line also doubles as a news aggregator and media streaming service, providing users with access to daily articles, more than 70 million songs, manga, live videos, games and much more.

Branding 138

Branding User-Generated Promotion Food 138

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. This is a simple, no-frills tactic that any product-based brand can execute.

Branding 133

Branding Retail User-Generated eCommerce 133

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute.

Branding 134

Branding Fashion Gen Z User-Generated 134

Marketing Insider Group

OCTOBER 30, 2023

To help you out, we’ve put together a list of 19 top brands that are rocking it on social media. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. Remember the year-end wrap-ups they create for users? So, wondering how to get started or what to post?

Branding 133

Branding Transform User-Generated Education 133

Backlinko

OCTOBER 21, 2024

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.”

SEO 100

SEO Finance User-Generated Food 100

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Branding 145

Branding Gen Z Shoppers Price 145

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Sprout Social

JANUARY 25, 2023

Can you guess how many of the top ten valued companies in 1980 were still in the top ten in 2020? 3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research.

Branding 142

Branding Real Estate Law Finance 142

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? billion users worldwide. Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study. There are 7.5 million active sellers on Etsy. Let's explore.

Branding 142

Branding Marketing Marketers Marketing Mix 142

Use Insider

NOVEMBER 18, 2024

That’s good news for the industry following a rocky 2020. A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. PATTERN’s approach to solving this is supported by Insider’s InStory solution, which offers personalized product discovery for the social media generation.

Retail 59

Retail Transform Customer User-Generated 59

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Does your logo reflect your current branding? Microsoft uses their cover image to inject their brand colors, logo and stunning imagery.

Branding 137

Branding Real Estate Key Performance Indicator Thought Leadership 137

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Generate qualified leads.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 202

Health User-Generated Transform Education 202

SocialPilot

FEBRUARY 3, 2025

It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. Without awareness, your brand remains invisible to customers.

Social Media Marketing 73

Social Media Marketing User-Generated Marketing Marketers 73

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? million likes.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145