Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z

Sprout Social

FEBRUARY 13, 2025

The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey. Feed Me first launched in 2020, and now boasts more than 50,000 subscribers.

Gen Z

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z

Sprout Social

MAY 7, 2025

The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. By emulating their approach and adding WhatsApp as an additional channel, you can cater your support to people who prefer a WhatsApp chat, like Gen Z.

Gen Z

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z

Sprout Social

JANUARY 30, 2025

Sarah Thomas, CMO, Caudalie When Sarah Thomas began her career as the Social Media Manager at Caudalie Americas in 2020, it mightve seemed unimaginable that she would rise up the ranks to CMO in just four years. During her tenure as Social Media Manager, the brand became a Gen Z darling, popping up in get ready with me videos all over TikTok.

CMO

Spiralytics

JANUARY 23, 2025

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020. Gen Z: 14% of content creators 9.

Gen Z

SocialPilot

JUNE 19, 2025

In 2020, L’Oréal faced backlash when it posted a “Black Lives Matter” support message. 79% of Gen Z consumers say it’s more important than ever to trust the brands they buy. That’s why the first step in a social media crisis management plan is to hit pause on all scheduled posts and reassess your messaging.

Management

Duct Tape Marketing

AUGUST 21, 2024

I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. Gen Z is right behind them on that. And these are two groups, two things that organizations and leaders need to really focus on if they are to survive that tomorrow's economy.

Gen Z

Backlinko

JULY 31, 2024

Noplace Website: [link] Released: July 2024 HQ: San Francisco, California Users: No data available Funding: $19 million Description: Noplace is a new social media platform aimed at a Gen Z audience. Referred to as a “ mashup of Twitter and Myspace for Gen Z ”, it’s a colorful social app focused on text updates.

Gen Z

Search Engine Land

JULY 17, 2024

Nearly half (48%) of PR professionals believe that Gen Z will have the greatest influence on a company’s reputation in the next five years. Four online surveys revealed that: Public relations professionals identified “customer brand loyalty” as the most advantageous outcome of a strong company reputation.

Branding

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2023

Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses.

Gen Z

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Furthermore, this group is projected to make up 40% of consumers by 2020. Click To Tweet.

Gen Z

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research.

Gen Z

Hubspot Marketing

JULY 28, 2020

In 2020, video is more important to consumers than ever before. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. How Video Consumption is Changing in 2020. In 2020, it's likely that the expectation of brands to provide marketing videos has gotten even stronger.

Gen Z

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z

Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. increase in usage since 2019.

Gen Z

Hubspot Marketing

MAY 1, 2020

By the end of 2020, live streaming is expected to account for 82% of all internet traffic. ( Almost half of Gen Z watches their favorite shows live on social media. On the other hand, if you want to reach gamers or Gen Z, you might want to test out a Twitch stream. Go-Global ). How Live Streaming Benefits Brands.

Gen Z

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Only 42% of generations older than millennials will listen to a podcast of 26 minutes or longer, compared to 60% of Gen Z and 52% of Millennials. ( Edison Research ).

Gen Z

Hootsuite

FEBRUARY 4, 2020

million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

Social Media Marketing

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. Source: [link]. The Internet of Everything.

Millennials

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z

Hootsuite

FEBRUARY 20, 2020

If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. The Global State of Digital 2020. GlobalWebIndex’s Social 2020. General social media statistics. General social media statistics. Source: Digital 2020. Source: Digital 2020.

Gen Z

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Apple App Store ). Demographics.

Gen Z

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” By 2020, they’ll make up a staggering 40 percent of all consumers.

Gen Z

Hootsuite

OCTOBER 30, 2019

Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. Expect a continued focus on quality over quantity, in 2020. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By Twitter statistics, we have them. Twitter’s U.S. Source: eMarketer.

Gen Z

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Gen Z targeted advertising. Why should you be considering contextual targeting in 2020?

Gen Z

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce

CMO Network

MAY 4, 2022

According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4 trillion by 2028.

Gen Z

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z

Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. If you're considering investing in TikTok in 2020, we've got you covered. Here, Visme put together an infographic featuring 10 steps to generating leads on TikTok. Image Source.

Gen Z

Neil Patel

SEPTEMBER 29, 2020

For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. The most successful social media companies produce compelling content that target audiences will find impossible to ignore.

Social Media Marketing

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Are you marketing a product for even younger generations than Gen Z? 62%–over half–of all U.S.

Gen Z