Remove 2020 Remove Global Marketing Remove Transform
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Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov.

Transform 142
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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Q: Eric, we have seen unprecedented change during a COVID19 global pandemic and everything from accelerated digital transformation, physical events moving to virtual and people working from home. The phrase, “Man plans and God laughs” has never been more true than in 2020. Follow him on Twitter @myfavemartin.

Transform 138
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Announcing 50 Rockstar Marketers that Made It to the Fearless 50

Adobe Experience Cloud Blog

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

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CMO of the Future: 5 Ways Marketing Leaders Are Stepping Up to Navigate Their New Destiny

Litmus

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.

CMO 108
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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140
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Executive Insights: A Conversation with the “Father of Business Intelligence” Howard Dresner

Marketing Insider Group

As the recent global COVID19 pandemic has dramatically accelerated digital transformation, what has its impact been upon the BI marketplace and how will the landscape change? Isbell (@fmisbell) July 16, 2020. However, conceptually they are quite similar. True #BIWisdom learn more at the virtual @RealBIEvent [link].

Transform 122
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International marketing: What you need when entering foreign markets

Sprout Social

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. No surprises here.

Shipping 140