Martech

JULY 24, 2024

What does this mean for marketers? Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). professional teams, most of their fans live outside of the home market, said Salarvand. In the U.S.,

Gen Z

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025? Absolutely.

Social Media Marketing

Hubspot Marketing

JULY 23, 2024

My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. In a 2020 study by Leo Burnett, Mike Treharne, and Richard Shotton ( cited in Richard’s book ), participants were shown ads with brand names containing missing letters, for example, "HS_C." This is due to the generation effect.

Promotion

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. of users into buyers in 2024.

Gen Z

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. It runs a test to see how users engage with this new information.

SEO

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. Download now General LinkedIn statistics Ready to dive into the world of LinkedIn marketing ? Here are the top general LinkedIn statistics you need to know.

User-Generated

Whos Mailing What

JUNE 13, 2025

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

Direct Mail

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. prior to 2020.

SEO

Litmus

JULY 31, 2024

As personalization becomes the norm for all kinds of marketing channels, I think it’s time for us to get more specific about these tactics that involve vastly different levels of resource and data to pull off and also have vastly different levels of impact, depending on the scenario.

Logistics

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated

TechWyse

NOVEMBER 20, 2023

In an ever-changing and highly competitive market, it’s a surefire way of staying one step ahead of your competitors. Whether it’s SEO and Content or Social Media, you need to keep an eye out on the different facets of the digital marketing realm so that you don’t risk falling behind. Personalization solves that.

Digital Marketing

Hootsuite

JANUARY 17, 2025

Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. You need an audience of politically active, informed social media users. Brands have significant resources and marketing teams that can increase the reach of your advocacy message.

Promotion

Use Insider

NOVEMBER 18, 2024

The Industry Outlook: The haircare market is expected to reach $134.3 That’s good news for the industry following a rocky 2020. For the beauty market, making shoppers feel understood and special – pays dividends. Christiane highlighted the importance of engaging mobile users, as more customers browse on their devices.

Retail

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population.

Gen Z

Set Up

JANUARY 21, 2025

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.

Shopper Market

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team. Social media is no longer just a place to be. With over 5.22

Social Media Marketing

Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. With segmentation driving relevant content, email marketing ROI can yield $50 for every dollar spent. The way each of these email moves works is different, though.

Branding

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from Glimpse.

SEO

Martech

JUNE 13, 2025

Between 2020 and 2023, it was gold rush season. And the market jumped. Dig deeper: 6 challenges businesses face when deploying CDPs The shakeout Some platforms showed ingenuity in self-reinvention and innovation — seemingly coming out of nowhere to lead the market by building on existing strengths. The market carried on growing.

Transform

Hubspot Marketing

JULY 17, 2025

The best CRM software for nonprofit businesses offers tools for donor management, volunteer coordination, event tracking, and campaign reporting — all while being user-friendly and cost-effective. Below, I’ve rounded up top CRM options tailored to the unique needs of nonprofits to help you make an informed choice. Take a look: 1.

CRM

Animalz blog

JANUARY 30, 2025

In August 2022, four months before ChatGPTs launch, we predicted AI would change content marketing and still its impact caught us off guard when AI really hit. The first article on our blog about AI appeared in August 2020 , when our former in-house technologist Andrew Tate started playing around with GPT-3.

Transform

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Over 165 million content creators have joined social media since 2020. There are currently over 64 million YouTube content creators globally.

Gen Z

Whos Mailing What

JUNE 26, 2025

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. Customized Market Mail … I remember when that was introduced about 2003 or so and ShipShapes has been the pioneer premier company using this format. 007 to as thick as a 3/4 inch.

Direct Mail

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. with just $37,000 spent on demand generation. “It’s not AI-generated content,” Kyle says. Kyle then spent five years at Clari, moving from demand generation to leading all marketing operations as CMO, helping scale the company 8x in revenue.

CMO

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. The added benefit comes in being able to improve adtech that allows for more focused marketing efforts in contextual ads.

CMO

Hubspot Marketing

APRIL 7, 2025

As marketers ourselves, we know better than anyone that hot takes drive clicks. Thats why I wrote this post: Not just to set the record straight (spoilers: no, the end of HubSpot is not nigh) but also to help marketers understand the very real challenges that todays AI-powered search ecosystem poses.

Transform

Welcome Software

FEBRUARY 18, 2025

In fact, up to 88% of users are less likely to return to your website if they’re less than keen on the user experience. The short of it: A website audit is an in-depth, data-driven assessment of the experience your website provides to users and helps you evaluate your site methodically, so you can find new ways to improve it.

COS

SocialPilot

FEBRUARY 13, 2025

Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? About 9 out of 10 users have confirmed that they have made buying decisions based on online reviews. Google refers to this process as “review justification.”

Food

Hubspot Marketing

MAY 7, 2025

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent. Heres how to approach it.

Digital Marketing

Hootsuite

OCTOBER 24, 2024

Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. Plus, we’ll share expert tips from Pat Timmons , Webflow’s Social Marketing Manager, on how to implement safeguards and come out ahead in this political climate. And the numbers back that up.

Non-Profit

Chief Martec

MAY 6, 2025

While new AI natives continue to blossom, the previous generation is consolidating more. Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist to a room of CMOs, making the case that marketing was becoming a very technology-integrated discipline. solutions categorized.

B2C

SocialPilot

JULY 28, 2025

One user complained about portion size and service, only to be called an “idiot” in a public reply. Case Study: The Silent Treatment to Happy Fans In a 2020 survey, 40% of customers expected a simple “thank you” after leaving a positive review, but many businesses still fail to acknowledge this free form of marketing.

Management

Martech

JUNE 5, 2025

I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier team and all the shiny new toys. Theyd pointed their marketing engine in the wrong direction. Markets moved more slowly and competitive advantages lasted longer. Meanwhile, the market doesnt wait.

Marketers

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing Strategy

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated