Remove 2021 Remove Advertising Remove Branding
article thumbnail

How brands are handling the lack of transparency in major ad platforms

Martech

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Advertisers have limited control over where ads appear.

Branding 124
article thumbnail

The Best Alternative Advertising Methods for Modern Marketers

Vertical Response

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: Google encouraged advertisers to target teens on YouTube

Search Engine Land

Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Google announced in 2021 that it would no longer allow advertisers to target users under 18 based on age, gender or interests.

article thumbnail

The future is niche: a brand guide to popular niche communities

Sprout Social

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 112
article thumbnail

Programmatic Advertising: The Ultimate Guide

illumin

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. The medium represented over $96 billion of digital display transactions in the US in 2021.

article thumbnail

How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. and Canadian advertisers spent an estimated $69 billion on TV advertising. The top 10 TV advertisers in the U.S. million ($20.5

article thumbnail

38 YouTube stats marketers need to know in 2025

Hootsuite

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube stats for business Ready to build your brand on YouTube? YouTube Shorts has 164.5

Gen Z 104