Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube Shorts stats Shorts are one of the fastest-growing features on YouTubes platform.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. About 8 in 10 expect to be selling their products or services via social within the next three years. These features create new digital storefronts that can be found organically or boosted through paid advertising.

Shoppers 142

Shoppers eCommerce Transform User-Generated 142

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertising 112

Advertising Advertisers User-Generated Management 112

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. Why should you care?

Transform 295

Transform Marketing Strategy Marketing Marketers 295

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% in August of 2021.

New Technology 289

New Technology CMO B2C Marketing 289

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. Customers can shop from a huge catalogue of products and get them shipped from across the world in an AR store. Advertising in the Metaverse.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Sprout Social

MAY 4, 2021

About eight in 10 expect to be selling their products or services via social within the next three years. These features create new digital storefronts that can be found organically or boosted through paid advertising. . The best social commerce platforms to use in 2021. The difference between social commerce and ecommerce.

eCommerce 144

eCommerce Retail Transform Shipping 144

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Let’s say you're running a campaign aimed at driving revenue towards a new product offering, create a product landing page and link to it on each of your social profiles. Reaching their target audience.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Adams & Knight Marketing

JANUARY 11, 2023

She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. Carson Bloomquist joins the video production team as a Creative Producer overseeing the agency’s video projects, from concept to completion. AVON, Conn., About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Sprout Social

JULY 22, 2021

This means brands shouldn’t overlook Twitter when allocating their social advertising budget. In this guide, we break down how to advertise on Twitter, what an awesome ad looks like and how to bag more returns on your campaigns. Twitter advertising has a lot of potential in terms of reach and engagement. Now let’s get started.

Advertisers 145

Advertisers Advertising Promotion Branding 145

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Shoppers in the U.S. Why we care.

Advertisers 115

Advertisers Advertising Retail Shoppers 115

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. But is AI something your brand should leverage in its next advertising campaign? First, let's examine the pros and cons of leveraging AI in advertising.

Advertisers 130

Advertisers Advertising Food User-Generated 130

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Jeff Bullas

DECEMBER 2, 2022

Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free). If you are time poor and have the resources to pay for it then it is fast (but expensive) to get people to buy your product and services. Two ways to get attention and traffic. But you still need to earn it. Facebook took 8.7

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. It can be a product page or some more info about your business. billion (!!)

SEO 108

SEO Real Estate User-Generated Promotion 108

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, In the latter half of 2021, the iOS market share dipped below 30% by October 2021. When advertising on Facebook, use UTM parameters on your site’s URLs. Prioritize conversion events.

Advertisers 119

Advertisers Advertising CRM Analytics 119

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Shoppers in the U.S.

Advertisers 111

Advertisers Advertising Retail Shoppers 111

Sprout Social

JANUARY 27, 2025

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 95

Retail Shoppers User-Generated Customer Journey 95

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. This will organically put your products in a prospect’s consideration set when they are ready to buy. Images that include real people or showcase your product/service in action tend to have a stronger impact.

Advertisers 123

Advertisers Advertising User-Generated Branding 123

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Search Engine Land

MARCH 7, 2024

Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. As with all Google advertising, consistency is key – even for nonprofits. This applies to for-profit advertisers as well.)

Advertisers 99

Advertisers Advertising Non-Profit Place 99

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

illumin

JANUARY 9, 2025

How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with? because of ill-intent from competing companies, then you have a mandate to answer with effective marketing and products. Misinformation: To promote their products, some brands rely on scare tactics.

Health 59

Health Promotion Advertising Advertisers 59

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. 50% of Millennials trust product recommendations from influencers. There were 3.8

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. Marketing ops will overtake advertising ops. What’s the latest with advertising operations? billion in 2025.

Marketing 142

Marketing Marketers Advertising Advertisers 142

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Sprout Social

APRIL 21, 2025

For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Access targeted audiences You know your products and services arent for every single person out there.

Branding 110

Branding Finance Fashion Health 110

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. hours per week listening to podcasts.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

JANUARY 12, 2022

The not-so-hidden power of word of mouth advertising. Common examples include product recommendations, reviews and customer photos. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. The not-so-hidden power of word of mouth advertising. Brand ambassadors.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. An Android version followed in May 2021. Source: Statista. But since then, enthusiasm has waned.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 133

Gen Z Branding Advertising Advertisers 133

Hootsuite

JUNE 29, 2021

Consider that 83 percent of Instagram users say they discover new products on the platform. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products. Think people only connect with brands they already know on social media? Authenticity builds trust.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

illumin

JANUARY 21, 2025

The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend their hard-earned money if they want to get ahead. Here is everything you need to know to take the lead in travel advertising. of the global market. As a result, eco-tourism is on the rise.

Copywriting 59

Copywriting Advertising Advertisers Global Marketing 59

Sprout Social

APRIL 6, 2021

A lead refers to any information that you can use to identify someone interested in your products or service. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. Let’s take a look.

Whitepaper 145

Whitepaper B2C Promotion Advertising 145