Remove 2021 Remove Analytics Remove Performance Marketing
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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot Marketing

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

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Unveiling our first MarTech Intelligence Report on email marketing platforms

Martech

In the last few years, many players in the space have attracted venture funding, while mergers and acquisition activity shows how email increasingly works together with other marketing technologies. In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 Venture funding. million in financing.

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This is not a drill: The loss of third-party cookies is bigger than GDPR and CCPA

Litmus

In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. Campaign Management: Basic capabilities like A/B testing and frequency capping could be more challenging for marketers who depend on 3P cookies. Make first-party data your #1 priority.

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