Litmus

APRIL 6, 2021

In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. Campaign Management: Basic capabilities like A/B testing and frequency capping could be more challenging for marketers who depend on 3P cookies. Make first-party data your #1 priority.

Transform 111

Transform Marketing Mix Advertisers Advertising 111

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. trillion U.S.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Martech

MAY 27, 2022

billion monthly active users in Q4, 2021, up from 381 million in 2019. Does your team understand data and analytics? A recent study by GumGum, a contextual advertising company, and SPARK Neuro, a neuro analytics company, found that ads that match the underlying page’s content generate 43% more neural engagement and 2.2

Advertisers 122

Advertisers Advertising Transform Customer Acquisition 122

Martech

JUNE 3, 2022

For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). But few marketers have the data they need to inform decision-making, a Capgemini survey found.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Marketing Insider Group

JANUARY 10, 2022

Hosted by the same company as MarTech ( Third Door Media ) SMX events are all about the largest and most effective digital marketing channel — search. At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Remember that Google Analytics uses landing page sessions to calculate conversions.

Email Marketing 122

Email Marketing Analytics B2C Energy 122

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. Marketers panicked at the thought of losing open rates. White, author of “Email Marketing Rules,” perfectly put it: “You talk about ‘data-data-data.’

Email Marketing 117

Email Marketing eCommerce Analytics Traditional Marketing 117

Search Engine Land

JANUARY 21, 2023

Also on this day Google Search launches updated mobile design and interface 2021: The updated interface aimed to make the search interface easier to read for searchers while providing a cleaner and more modern experience. Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Hubspot Marketing

APRIL 8, 2024

The conversational AI experience is available for Google’s Performance Max users. Performance Max was the first-ever AI-powered campaign solution from Google. It premiered in its experimental form in 2021 and was rolled out for a number of Alphabet, Inc. When did Google roll out AI for ads?

User-Generated 139

User-Generated Advertisers Advertising Communications 139

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. What should marketers be doing to start creating more personalized experiences for customers?

B2C 69

B2C Gen Z Millennials eCommerce 69

Martech

MAY 6, 2022

Marketers are (somewhat) confident about their reporting ability. According to the Data & Marketing Association’s 2021 Email Tracker, 54% of marketers say their companies have a “leading” or “good” level of sophistication in their ability to analyze performance, a key component of email reporting.

Email Marketing 107

Email Marketing Analytics New Technology Digital Marketing 107

Econsultancy

MAY 25, 2022

Adam Smart is Director of Product, Gaming at AppsFlyer – the mobile marketing analytics and attribution platform. As AppsFlyer takes a holistic approach to performance marketing, I’m now starting to work with influencers to learn about their role in driving the rate of app installs.

User-Generated 78

User-Generated Advertisers Advertising Marketing 78

Digital Marketer

MAY 29, 2023

In 2021, the investment in AI doubled globally from less than $40 billion to almost $80 billion ( SOURCE ), and look what has come from that! Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights.

Transform 80

Transform Marketing Marketers User-Generated 80

Hubspot Marketing

JANUARY 23, 2023

Hiring top talent, generating revenue, increasing competition, and measuring the ROI of marketing activities also top the list. If you’re surprised pivoting is such a challenge for marketing leaders, consider this. Website/SEO tools, mobile marketing tools, and analytics tools are also highly important to marketing leaders’ success.

Marketing 108

Marketing Marketers Promotion Management 108

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Adverdize Website: [link] Founded in: 2021 No. Mamba Website: [link] Founded in: 2020 No. OOm Website: [link] Founded in: 2006 No. Creative for More Website: [link] Founded in: 2019 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Martech

NOVEMBER 18, 2022

For instance, when Kia changed its logo in 2021, many assumed that was the extent of the rebranding efforts. Take Kia’s 2021 rebrand as an example again. Instead, Kia has doubled down on reinventing its lineup of vehicles, focusing on performance, environmental impact, affordability and other vital issues.

Automobile 128

Automobile Real Estate Transform Manufacturing 128

DIY Marketers

OCTOBER 20, 2022

As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Not only that but the launch and shift to Google Analytics 4.0 Here’s how several marketers have dealt with these issues in their businesses. Here’s how a few marketers have dealt with that.

Marketing 108

Marketing Marketers CRM Law 108

Econsultancy

JANUARY 27, 2022

These are the new normals for 2022 in digital and marketing, according to founder Ashley Friedlein, speaking at Econsultancy’s first quarterly trends briefing of the year ( subscribers can watch in full ). Then came the ‘Great Reflection’ of 2021, where firms asked ‘Has all this changed our business model?’,

eCommerce 53

eCommerce Transform Retail Fashion 53

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Adverdize Website: [link] Founded in: 2021 No. Mamba Website: [link] Founded in: 2020 No. OOm Website: [link] Founded in: 2006 No. Creative for More Website: [link] Founded in: 2019 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Martech

MAY 27, 2025

After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021. Here’s what consumers and marketers are already doing to cope with the economic uncertainty. The University of Michigan’s Consumer Sentiment Index has fallen from 74 in December to 50.8

Gen Z 112

Gen Z Branding Price Retail 112