Litmus

SEPTEMBER 27, 2021

See how brands manage deliverability (and other analytics). Inactivity management. As a result, it is an absolute necessity to manage your inactive email subscribers. Brands can indirectly address the problem with win-back campaigns that target inactive customers. Manage your inactive subscribers.

Analytics 119

Analytics Email Marketing Management Branding 119

Sprout Social

JUNE 6, 2022

Brands should consider how to collaborate with creators via the comments section and other aspects of the app like TikTok LIVE. Emily Zugay is a famous example of how brands can collaborate with creators via the comments section. In late 2021, she went viral for redesigning legacy brand logos including Apple and Starbucks.

User-Generated 127

User-Generated Fashion Management Branding 127

Scoop.it!

JUNE 23, 2022

It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. A content strategy is the planning, creation, delivery, and management of online content. Content includes blogs, white papers, videos, and infographics. But that’s not always the case.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Martech

FEBRUARY 22, 2022

Customer experience platforms are designed to help brands manage their interactions with customers to enhance customer satisfaction. They serve as a single place for brands to manage the entire customer lifecycle journey, from overseeing a customer’s interaction to responding to queries. Adobe Experience Manager (AEM).

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Martech

AUGUST 14, 2023

Specialists face several challenges when collaborating, according to a 2021 study by Woo, Pierce and Treem. With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising.

CMO 98

CMO Marketing Marketers Marketing Mix 98

Martech

FEBRUARY 10, 2022

“Monday.com has been growing and scaling for years using Facebook, LinkedIn, acquiring enterprise accounts, and becoming a household name,” said Molly Sonenberg, creative brand manager for monday.com. They discovered that in early 2021, Halls owned 75% of the social conversations about throat drops.

Advertising 98

Advertising Advertisers Communications Marketing 98

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Marketing is also a great career if you’re looking for a remote job.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Animalz blog

FEBRUARY 20, 2023

In 2020, Frontify, a brand management platform, had just closed their series B. But, as a brand management platform, there was one thing they weren’t willing to compromise on — their own brand. By 2021, that had dropped to 23% from paid search, 6% from display ads, and increased to 32% from organic search.

Branding 57

Branding Brand Management Communications SEO 57

Search Engine Land

JANUARY 12, 2023

2021: Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol were all being halted. 2009: Bartz was praised for her management and deal brokering skills but had never run an internet company, and had no advertising background. DuckDuckGo passes 100 billion searches. by Chris Liversidge.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Customers.ai

MARCH 1, 2022

In addition, you cannot manage comments here. However, MobileMonkey’s Instagram Story mentions tool will start a conversation with the follower whenever they mention your brand in their Story. Check out Every Possible Way to Add a Link to an Instagram Post in 2021 for more hacks and ways to add a link.

Analytics 75

Analytics Brand Management Management Customer Journey 75

Econsultancy

MARCH 16, 2022

However, if you want it, the data is there, and you can use it to formulate the right go-to-market strategies for your brand. Brand managers today have a diverse set of levers to drive growth, including media, content, social media, influencers, fulfillment, brand protection, and marketplace management.

eCommerce 63

eCommerce Logistics Branding Retail 63

Unbounce

JUNE 5, 2024

She is the Brand Manager of 123 Form Builder , an online form builder used to collect data and automate workflows through web forms, surveys, quizzes, and polls. Landed This contractor management and outsourcing provider is leaning into social proof and big logos on their demo request form.

eCommerce 52

eCommerce User-Generated Law Real Estate 52

Sprout Social

MAY 19, 2021

8 ways customers interact with brands on social in 2021. Social media gives consumers the opportunity to interact with brands anytime, anywhere. Here are the most popular ways customers engage with brands on social, and how they can inform your social media customer engagement strategy: 1. They share brand content.

Branding 142

Branding Customer Customer Acquisition Shoppers 142

Hootsuite

SEPTEMBER 15, 2022

Nostalgia aside, this troll is one social media managers of all ages should avoid. They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement.

Millennials 29

Millennials Management Health Branding 29