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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey.

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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. in August of 2021. The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

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How marketers can succeed with generative engine optimization

Martech

This figure has stagnated since 2021. Brands that optimize their digital presence can influence up to 52% of the sources cited by generative models, per a recent study by Terakeet (disclosure: I serve as the companys CMO). Only 50% of consumers trust the brands they do business with, per a recent survey from Qualtrics XM Institute.

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How Much Should Your Marketing Team Budget for 2021? [By Industry]

Hubspot Marketing

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. These trends are predicted to continue into 2021 and beyond. Marketing Budget Percentage by Industry [2021 Data].

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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget.

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What Are the Insights From the 2021 State of Email?

Litmus

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. White (Oracle), Guilda Hilaire (Salesforce), Jen Capstraw (Women of Email), Hillel Berg, and our very own CMO Melissa Sargeant. The post What Are the Insights From the 2021 State of Email? The result?

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