Litmus

AUGUST 31, 2021

TLDR (that’s “Too Long, Didn’t Read”) in emojis: Shannon Howard, Customer Marketing Manager. Personally, I love this pumpkin chocolate chip bread from a baker at my local farmer’s market. This is something I’ll be writing about in the upcoming 2021 State of Email report (hint hint), but marketing cannot live in a vacuum.

Non-Profit 77

Non-Profit Food Management Branding 77

Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. It’s time to shine.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Hootsuite

AUGUST 19, 2021

— WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. — Wendy's (@Wendys) February 23, 2021. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. How to become a freelance social media manager in 2021. 2021 social media freelance rates.

Management 144

Management Copywriting Real Estate Logistics 144

Litmus

MAY 28, 2021

Shannon Howard, Customer Marketing Manager. The post The Litmus Team’s Favorite Emails of May 2021 appeared first on Litmus. I also appreciate that the copy is tailored to the episode that I missed versus a generic message to nudge me further toward watching now. Sender : Appcues. Try Litmus for free ?.

Food 65

Food Email Marketing Management Product 65

Martech

OCTOBER 31, 2022

Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate.

B2C 98

B2C Marketing Marketers Customer Marketing 98

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels.

Law 120

Law Advertising Advertisers Analytics 120

Markinblog

SEPTEMBER 16, 2021

All data sourced from the BuiltWith Web Technology Usage Report , looking at the popular technologies in the sales funnel software industry, with data correct as of July 30th, 2021. Number of Employees: 450+ (2021). Summary of Our Key Findings. Deadline Funnel (7,300+ websites). ClickFunnels. Founded: 2013. Website URL: [link].

Marketing 52

Marketing Marketers User-Generated Management 52

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. It also requires good judgement by the marketer as to when is best to reach out to that shopper.

Transform 130

Transform Gen Z Shoppers Retail 130

Sprout Social

APRIL 22, 2021

These insights might just reveal a gap in the market or new opportunity to create something new for your customers. Marketing creative. In October of 2020, Hilton announced its global marketing campaign, “To New Memories.” — Alex Holley (@AlexHolleyFOX29) March 2, 2021.

Promotion 137

Promotion Global Marketing Branding Product 137

Martech

JANUARY 31, 2023

More trouble loomed for Big Lots when Apple rolled out mail privacy protection in 2021. “We We had to quickly pivot and find another way to identify customers to continue delivering a relevant experience,” Nelson said. We also built an analytics and data science team, and a customer marketing team,” said Nelson.

Fashion 96

Fashion Analytics Retail Customer 96

Hubspot Marketing

JUNE 1, 2022

Specifically, look out for these two areas: Mobile optimization: Sales on mobile devices exceeded 360 billion in 2021, a 15% increase YOY. Email can help you achieve a number of things — promote sales, keep in touch with customers, market your products, and ultimately generate more sales. The problem? You need people to email.

eCommerce 112

eCommerce User-Generated Shoppers Promotion 112

Adobe Experience Cloud Blog

JULY 17, 2018

While live streaming is still a fairly new market given that many companies are still trying to fine-tune their approach, it’s certainly a craze to be a part of. In fact, so much so that spectators predict this industry to be worth over $70 billion, by 2021. But why the craze? This was a really fantastic way to document the event!

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Litmus

MARCH 29, 2021

— Litmus (@litmusapp) March 3, 2021. Tanya Littlefield , Director of Customer Marketing. Shannon Howard, Customer Marketing Manager. “I Earlier this month, we took to our community on Twitter and LinkedIn to foster conversation about women who have impacted our careers. The result? So much support.

Finance 96

Finance Email Marketing Management Content Marketing 96

Hubspot Marketing

MARCH 29, 2023

Whether you're new to market research, this guide will provide you with a blueprint for conducting a thorough study of your market, target audience, competition, and more. Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

Market Research 145

Market Research Marketing Marketers Price 145

Many Chat

MARCH 18, 2023

In fact, ChatGPT can help reduce costs associated with hiring more customer service staff to tackle busy support times. In addition to customer service needs, ChatGPT can also be used to help drive sales. For example, for lead generation, ChatGPT can deliver customized marketing messages at the right time.

User-Generated 105

User-Generated Transform Shipping Customer loyalty 105

Martech

JANUARY 3, 2022

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. The site also listed more than 15,000 open positions for marketing operations professionals at that time.

Transform 125

Transform CMO Marketing Automation Platform Marketing 125

Martech

FEBRUARY 22, 2022

Resolving these issues before customers bring them to you allows you to decrease the total number of tickets your agents receive while providing a streamlined and enjoyable experience. Talk to customer-facing staff. In addition to creating feedback loops with customers, marketers should build them with their employees as well.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three.

Branding 74

Branding Customer Journey Retail B2C 74

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three.

Branding 72

Branding Customer Journey Retail B2C 72

Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come.

User-Generated 142

User-Generated Customer Journey Social Media Marketing Entertainment 142

Use Insider

JANUARY 25, 2022

in conversion rates as compared to the site-wide average during Q1 of 2021. HipVan is now looking at further leveraging Architect to build use cases around customized user journeys, building micro-segments, and narrowing user intent, so as to deliver the best experience for their customers.

Shoppers 52

Shoppers Communications Marketing Marketers 52

Set Up

OCTOBER 4, 2022

No surprise that during a time of uncertainty, marketing department budgets were slashed, but in 2022, all industries except for CPG reported an increase in spending. The 2022 Gartner Survey even showed “that three-out-of-four CMOs reported increased budgets” compared to 2021.

CMO 52

CMO Health Marketing Marketers 52

Digital Marketer

MAY 29, 2023

In 2021, the investment in AI doubled globally from less than $40 billion to almost $80 billion ( SOURCE ), and look what has come from that! Conversational Superpower ChatGPT possesses unparalleled conversational superpowers that elevate customer engagement to new heights.

Transform 80

Transform Marketing Marketers User-Generated 80

Base.ai

OCTOBER 13, 2021

What we can anticipate is enticing program membership and ongoing participation will become an increasingly challenging and competitive task as more organizations continue to realize the amazing benefits of customer advocacy programs and double down their investments in them. So, what’s a customer marketer to do? Good question.

Customer 52

Customer Customer Journey Customer loyalty Retail 52

Use Insider

APRIL 27, 2020

Even pre-pandemic, industry leaders were underprepared—the top 20 cosmetics and beauty brands held 90% market share in offline sales but only 14% share online (Nielsen’s “ The Future of Beauty ” Report, 2018). However, in 2022, we are witnessing a “Cosmetics Boom”, continuing on the successes from 2021.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Promotion 52

Unbounce

OCTOBER 15, 2024

Services and offers are more frequently customized Marketing agencies often provide highly customized solutions tailored to each client’s unique needs. Related articles AI marketing How this marketing agency uses AI to 10x their conversion rates March 13, 2023.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Lusha

APRIL 18, 2021

They began implementing account-based marketing tactics such as creating custom marketing plans for their top accounts, finding out where they were in their buying cycle, and initiating regular communication to help them execute plans. .

Whitepaper 52

Whitepaper CRM Marketing Marketers 52

The CMO Survey

FEBRUARY 24, 2021

of marketers reporting investment, and 65% of marketers reporting investments in digital media and search, followed by direct digital marketing (57.3%), data analytics (56.5%), and marketing technology platforms (54%). Company website optimization was the main focus, with 73.8%

Transform 130

Transform CMO B2C Digital Marketing 130

Litmus

JANUARY 22, 2021

Preferred ways to learn about customers (13:45). How the pandemic changed AutoNation’s marketing (18:10). Shazad’s email marketing resolutions for 2021 (19:35). Shazad is the senior manager of customer marketing at AutoNation, which is a pretty big auto retailer across America.

Direct Mail 119

Direct Mail Telemarketing Retail Email Marketing 119