Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. How are Marketing Budgets Changing? Marketers have a high workload with no relief in sight.

Global Marketing

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025.

Transform

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers.

Thought Leadership

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C

Marketing Insider Group

FEBRUARY 11, 2021

If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months. You’ll have to find new ways to bring in engagement and capitalize on search intent in 2021. Growing Social Media.

Digital Marketing

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics

Martech

SEPTEMBER 1, 2021

How marketing ops pros are shaping the future of the marketing technology landscape , featuring Darrell Alfonso, Global Marketing Operations, Amazon Web Services. How A/B/n split testing in email can power brand-wide success , featuring Kath Pay, CEO, Holistic Email Marketing. And that’s not all.

Customer loyalty

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. Q1 2021 52.1%

Market Research

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion in 2021. So, it's no surprise that AI marketing automation is here to stay.

Food

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. Victor (@just4victor) July 27, 2021. Nick (@AtNickMartin) August 17, 2021.

Management

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Download Enterprise Account-Based Marketing Platforms: A Marketer’s Guide. What it is.

Direct Mail

Martech

SEPTEMBER 15, 2021

Meet the 2021 Stackies winners. Companies fill their marketing technology stacks with a range of tools, each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. Read more here.

Finance

Martech

DECEMBER 10, 2021

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. 54% of global marketers found that increasing personalization efforts led to more engagement with consumers.

Customer

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. Marketing AI Statistics Marketers are leveraging the technology for their own business strategy.

Marketers

Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit. Adidas began their metaverse journey in February of 2021. Image: DPAA. Here are the steps Adidas has taken so far.

User-Generated

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Matt Mullins, senior director of global marketing operations and technology at Tenable, says, “we need to make our demand strategies work smarter, not harder.

Direct Mail

Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent.

Marketers

Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. And in the first four months of 2021, Place Exchange had already matched the sales of the previous year, he added. Darrell Alfonso , Global Marketing Operations Manager, AWS.

CMO

Hubspot Marketing

DECEMBER 26, 2022

Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3 billion in 2021, with nearly 62% of senior industry experts using a data-sharing solution to support their teams' marketing and advertising efforts. Image Source. Image Source.

Copywriting

Hubspot Marketing

NOVEMBER 15, 2022

About this Data: These insights are based on data aggregated from 158,000 + HubSpot customers globally between July 2021 and October 2022. In 2021, many regions were still at least partially quarantined due to COVID-19. A Crisis of Disconnection: 3 Business Trends Stifling Business Growth in 2022.

Manufacturing

Martech

OCTOBER 18, 2022

They really don’t delineate between that anymore,” Adidas VP global marketing Erika Wykes-Sneyd, “so that blurring area of virtual space is what is coming next – with this new wave of the metaverse, which includes everything from augmented reality, virtual reality, cryptocurrency, blockchain, NFTs and so on.”.

Gen Z

Martech

JULY 22, 2022

One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Customer Journey

Hubspot Marketing

JUNE 27, 2022

This year, we wanted to learn more about how marketers approach video marketing , including the strategies they leverage, the returns they get, and the amount they invest. We surveyed over 500+ global marketers and here’s what we discovered. August 10, 2021. just sayin’ ???????… Hire student and amateur talent.

Video Marketing

Sprout Social

APRIL 22, 2021

These insights might just reveal a gap in the market or new opportunity to create something new for your customers. Marketing creative. In October of 2020, Hilton announced its global marketing campaign, “To New Memories.” — Alex Holley (@AlexHolleyFOX29) March 2, 2021.

Promotion

Litmus

OCTOBER 5, 2021

According to Forrester’s 2021 Global Marketing Survey , “71% of respondents agreed that buyers expect an experience that is personalized to their needs and preferences, and 74% agree that buyers expect an immediate response to their questions.”.

CMO

Marketing Insider Group

JUNE 15, 2020

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

Advertisers

Search Engine Land

JANUARY 6, 2023

Meta and other platforms also suffered from Apple’s iOS14 update in 2021, which required apps on its devices to ask users if they wanted to be tracked. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

COS

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6

Entertainment

Martech

OCTOBER 14, 2021

One in four people that responded to a Deloitte global consumer survey last year strongly agreed that they walked away from brands they believe acted in self-interest. Additionally, customers are increasingly seeking out businesses whose values align with their own, such as those that commit to addressing systemic racism and inequality.

Customer Journey

Pam Didner

SEPTEMBER 8, 2021

Here are several relevant webinars you may find useful: How Can Marketing Support Sales in A Changing Environment. Next-Level Marketing Strategy Guide for 2021 [Step-by-Step]. How to Create a Messaging Framework that Resonates. Here is the slide: Create a checklist in each category.

Marketers

Zumvu

DECEMBER 13, 2021

The total size of the cloud Software-as-a-Service (SaaS) global market is expected to reach 145 billion U.S. dollars by the end of 2021.

Product

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 market share.

Digital Marketing

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. That some marketing dollars will inevitably be wasted is not news.

Customer

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 Farfetch’s two-year GMV growth reaches 97% in Q3 2021. Stats roundup: Online grocery post-Covid-19.

Fashion

Search Engine Land

JANUARY 24, 2023

There’s a perception that most everyone uses Google as their search engine of choice, Askew said, when in reality 724 million monthly unique desktop searchers globally on the Microsoft Search Network in December 2021 (according to comscore Search): “A client asked ‘do people even use Microsoft’s search engine?’

Branding