Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This figure has stagnated since 2021.

Transform 136

Transform Whitepaper User-Generated CMO 136

Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Food 145

Food User-Generated Fashion Promotion 145

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. Agility: The key to navigating uncertainty Static marketing plans simply dont cut it in todays environment.

Millennials 88

Millennials Price CRM Marketing 88

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. sproutsocial.

Marketing Strategy 139

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 139

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. The post The complete guide to YouTube Live in 2021 appeared first on Sprout Social. In 2020, 70% of people used YouTube to watch online replacements of live events.

Logistics 144

Logistics Analytics Promotion Health 144

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. YouTube has continued to dominate the world of video sharing. YouTube Shorts has 164.5

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

OCTOBER 27, 2021

Develop and maintain a Facebook marketing strategy. Remain relevant on the platform by adopting savvy Facebook marketing practices that help you connect with your audience. The post How to Get Verified on Facebook in 2021: A Step by Step Guide appeared first on Social Media Marketing & Management Dashboard.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. If you’re not sure what a good conversion rate is for a landing page, check out the 2021 Conversion Benchmark Report.). A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater).

Marketing Strategy 145

Marketing Strategy User-Generated Marketing Marketers 145

Neil Patel

JULY 12, 2021

Keap makes it simple to create a new sales or marketing strategy and execute it so that you can capture and close sales more quickly. Marketing Automation Conclusion. Good marketing has the ability to set you apart from your competition. Don’t we all? Even when you do, it’s hard to focus on all of them at once.

CRM 145

CRM Price Marketing Marketers 145

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Jeff Bullas

DECEMBER 2, 2022

I have read it from cover to cover and it provides tips and tactics that you can apply to your social media marketing strategy. It is addictive and compelling and needs to be considered in your social media marketing strategy. In September 2021, TikTok announced it had reached one billion active users worldwide, with 142.2

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Neil Patel

JULY 28, 2021

To summarise, here is a picture that visually represents the four content marketing strategy metrics outlined above: Step #5: Listen to Your Customers to Improve Your Content Strategy. If the content isn’t performing as needed, then check out this article on how to increase engagement with content.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Hootsuite

APRIL 9, 2025

TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. Influencer Marketing on YouTube.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

OCTOBER 31, 2022

This is good news for brands, as the short-form video trend content offered the second-highest ROI for B2C marketers in 2021, behind influencer marketing. Despite coming in second for ROI, it's the trend marketers plan to invest in the most in 2022. In 2022, 61% of B2C marketers surveyed in the study plan to leverage it.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Sprout Social

SEPTEMBER 15, 2021

. — Starbucks Coffee (@Starbucks) August 24, 2021. Using Sprout Social’s Advanced Listening tool , we analyzed over 106,300 Tweets and Instagram posts between August 23, 2021 – September 13, 2021 to take a closer look at the social hype building around fall flavors. maddybrown225) September 9, 2021.

Marketing 142

Marketing Marketers User-Generated Marketing Strategy 142

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. TikTok has a massive user base of over 1.69 billion (!!)

SEO 107

SEO Real Estate User-Generated Promotion 107

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. — National Geographic (@NatGeo) October 26, 2021. What this means for your social media marketing strategy.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. That's why one social media video strategy to focus on in 2021 is mastering the art of "snackable" or super short-form content.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hubspot Marketing

AUGUST 22, 2022

and Disney were the top spending advertisers on YouTube in 2021. Statista , 2021). Think With Google , 2021). Google , 2021). To reap these benefits, create a marketing strategy for the platform and, as they say, lights, camera, action! The cost of YouTube ads can vary and can cost between $0.10

Advertisers 123

Advertisers Advertising Marketing Strategy Product 123

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Nonprofit Marketing Statistics. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Hubspot Marketing

APRIL 25, 2022

In July 2021, app developers removed Clubhouse’s invite-only system , allowing anyone to join the platform. When we first mentioned Clubhouse back in February 2021, the app was only available on iOS devices. Is Marketing on Clubhouse Valuable? In February 2021, Clubhouse peaked at nearly 10 million monthly downloads.

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 110

Branding Finance Fashion Health 110

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment.

Marketing 141

Marketing Marketers Advertisers Advertising 141

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. More than three-quarters said they were expected to have achieved as much or more this year as in 2021. A low profile for ABM?

Marketing 127

Marketing Marketers Digital Marketing Marketing Strategy 127

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. An Android version followed in May 2021. In between those two dates, the app exploded in popularity, acquiring two million active weekly users by December 2021. In October 2021, Spaces opened up to all users , regardless of audience size.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

JANUARY 12, 2022

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples. — Tina Donati (@Tina_Donati) March 18, 2021.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Vertical Response

AUGUST 19, 2024

From lower costs and unique engagement methods to capturing audience attention in a crowded digital space, these strategies offer a fresh approach to marketing. As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Hubspot Marketing

JULY 29, 2022

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. According to Twilio’s 2022 State of Personalization Report , 62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience, up nearly 20% from 2021. Image Source.

Law 142

Law Marketing Marketers eCommerce 142

Sprout Social

FEBRUARY 28, 2023

The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. million gain over 2021.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% HubSpot 2023 ).

Finance 139

Finance Price Influencer Marketing Marketing 139

Hubspot Marketing

AUGUST 3, 2022

According to the HubSpot Blog’s 2022 Marketing Trends Report , roughly 17% of marketers currently integrate automation or artificial intelligence as part of their marketing strategy. According to a 2021 LinkedIn report, 75% of sales professionals use technology — usually a CRM — to close more deals.

CRM 137

CRM Retail Customer Journey Market Trends 137

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Source: Google Trends.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142