Backlinko

DECEMBER 6, 2024

monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. Align Your Marketing Efforts with Every Funnel Stage You’ve identified your desired outcomes for each stage of the marketing funnel.

Customer Journey 93

Customer Journey User-Generated Marketing Marketers 93

Welcome Software

SEPTEMBER 17, 2024

The shift: from traditional to tech-savvy marketers The financial services industry, which has historically been viewed as antiquated, is witnessing an exciting revolution in marketing strategies. Traditionally, banking marketers relied heavily on broad-reach channels such as TV and radio to communicate their messages.

Transform 52

Transform Marketing Marketers Customer loyalty 52

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. TikTok has a massive user base of over 1.69 billion (!!)

SEO 114

SEO Real Estate User-Generated Promotion 114

Hubspot Marketing

JANUARY 17, 2025

Ive pulled together a few templates to provide the framework you need to devise your marketing strategy. Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness. Action Plan Templates When youre ready to create an action plan, theres no need to start from scratch.

Marketing 86

Marketing Marketers Marketing Plan Fashion 86

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. Income Levels: Your audience’s income affects their spending power, which can guide you in adjusting your marketing strategies to fit their budget. The result?

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Buffer Marketing

JULY 31, 2024

Managing up: How to get what you want & give your boss what they need 🧵 — Wes Kao 🏛 (@wes_kao) October 23, 2021 Similarly, a podcast related to content marketing strategy, like Content, Briefly can help you discover lots of new people in the content marketing space. They want you to manage them.

User-Generated 107

User-Generated Retail Fashion Management 107

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 101

Branding Finance Fashion Health 101

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Sprout Social

JANUARY 27, 2025

Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Hootsuite

APRIL 9, 2025

TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Scoop.it!

SEPTEMBER 12, 2024

Does your digital marketing strategy involve hosting physical or virtual events? Then you should try curating event content as part of your content strategy. Shopify, for instance, created a roundup of all the announcements it made during its Shopify Unite summit in 2021. Sagefrog attended the Inbound event in 2023.

Communications 64

Communications Digital Marketing Social Media Marketing Market Trends 64

Buffer Marketing

APRIL 1, 2025

You’ll want a fully fleshed-out, long-term strategy for this. Duolingo’s successful social media campaigns are usually chaotic in nature (in line with their overall social media marketing strategy). In 2021, they ran a ‘Will it blend?’ Don’t be afraid to experiment. The best part?

Social Media Marketing 77

Social Media Marketing User-Generated Entertainment Product 77

Sprout Social

MARCH 18, 2025

To capitalize on the influencer opportunity, over half of marketing teams plan to build out their roster of influencers and expand partnerships this year. As they do, teams should consider the role influencers play in their big picture marketing strategy.

Health 61

Health Influencer Marketing Food Retail 61

Use Insider

JANUARY 9, 2025

It initially focused on mobile marketing channels such as SMS, push notifications, and in-app messaging. In 2021, Braze went public, marking another milestone in its growth. Our team will also look at your website and analytics data to give you ideas for implementing marketing strategies that can drive quick results.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

illumin

JANUARY 21, 2025

Recent data shows that the majority of destination marketers are already using AI in some way and predict using it more in 2025. 77% of destination marketers anticipate using AI for social or website copy in 2025 and 64% are already using AI in their marketing strategies including for copywriting and research.

Copywriting 57

Copywriting Advertising Advertisers Global Marketing 57

Vertical Response

JULY 6, 2025

Maintaining a clean email list and focusing on key metrics like bounce rates and unsubscribe rates are crucial for improving sender reputation and overall email marketing performance. The Decline of Open Rates The landscape of email marketing has been dramatically altered by Apple’s Mail Privacy Protection, launched in 2021.

Email Marketing 52

Email Marketing Marketing Marketers User-Generated 52

Buffer Marketing

FEBRUARY 4, 2025

As of 2021, the Instagram Story link sticker  officially replaced  the swipe-up feature. For example, in February 2021, Instagram shared that it is  de-prioritizing  content that features a TikTok watermark. This sticker makes links highly visible, and they can be placed anywhere on your Story.

Analytics 63

Analytics Place Customer loyalty Branding 63

Use Insider

JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Appboy rebranded to Braze in 2017 and went public in 2021. Our experts will look at your website and analytics data to give you ideas for implementing various marketing strategies.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 91

Gen Z Fashion User-Generated Digital Marketing 91

Duct Tape Marketing

APRIL 2, 2025

Omni-channel marketing is essential. The most effective marketing strategy? I then sat down and wrote the second edition during COVID in 2021, the second edition came out. Businesses must diversify their presence across platforms while prioritizing ownership of their audience through email and direct communication.

Marketing 64

Marketing Marketers Branding Communications 64

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Should we consistently invest in PR or SEO instead of short-term campaigns?

Branding 95

Branding PR Price SEO 95

Scoop.it!

MAY 15, 2025

Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. And this sentiment has only gotten stronger since then.

Content Marketing 59

Content Marketing Non-Profit Shoppers Real Estate 59

Hubspot Marketing

APRIL 2, 2025

Dunkin: Charlie DMelio Collaboration In 2021, Dunkin Donuts collaborated with Charli D'amelio to increase app downloads and popularity among younger consumers. Its simple, but effective. Damelio is a popular Gen Z influencer who is frequently seen drinking Dunkins iced coffee in her videos (aka creating UGC content without even being asked).

User-Generated 128

User-Generated Gen Z Retail Food 128

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2021 J.D. The post Social media for financial services: 5 tips to ace your marketing strategy appeared first on Sprout Social.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. The post 10 AI Tools to Transform Your Marketing Strategy appeared first on Jeffbullas's Blog.

Transform 340

Transform Marketing Strategy Marketing Marketers 340

Adobe Experience Cloud Blog

JUNE 11, 2021

For the 2021 Adobe Experience Maker Awards , this year’s finalists were selected from a pool of submissions larger and more diverse than ever. For the 2021 Adobe Experience Maker Awards, we looked for individuals, teams, and companies that are using technology to uncover new opportunities and reimagine digital experiences.

Transform 146

Transform Pharmaceutical Customer Journey Thought Leadership 146

Content Marketing Institute

JULY 20, 2021

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers Marketing Strategy 145

Marketing Insider Group

JULY 26, 2021

Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground. Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Quick Takeaways. Building customer loyalty has long been one of the surest ways to drive revenue and sales.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. As we discussed above, we believe that data-driven marketers will win in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Food 145

Food User-Generated Fashion Promotion 145

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. sproutsocial.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. The post The complete guide to YouTube Live in 2021 appeared first on Sprout Social. In 2020, 70% of people used YouTube to watch online replacements of live events.

Logistics 143

Logistics Analytics Promotion Health 143

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

OCTOBER 27, 2021

Develop and maintain a Facebook marketing strategy. Remain relevant on the platform by adopting savvy Facebook marketing practices that help you connect with your audience. The post How to Get Verified on Facebook in 2021: A Step by Step Guide appeared first on Social Media Marketing & Management Dashboard.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Jeff Bullas

DECEMBER 2, 2022

I have read it from cover to cover and it provides tips and tactics that you can apply to your social media marketing strategy. It is addictive and compelling and needs to be considered in your social media marketing strategy. In September 2021, TikTok announced it had reached one billion active users worldwide, with 142.2

Transform 317

Transform Social Media Marketing Entertainment Advertising 317

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. If you’re not sure what a good conversion rate is for a landing page, check out the 2021 Conversion Benchmark Report.). A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater).

Marketing Strategy 145

Marketing Strategy User-Generated Marketing Marketers 145

Neil Patel

JULY 12, 2021

Keap makes it simple to create a new sales or marketing strategy and execute it so that you can capture and close sales more quickly. Marketing Automation Conclusion. Good marketing has the ability to set you apart from your competition. Don’t we all? Even when you do, it’s hard to focus on all of them at once.

CRM 145

CRM Price Marketing Marketers 145