Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. Influencer recommendations matter more than recommendations from friends and family.

Gen Z 127

Gen Z Millennials Retail Price 127

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 125

Gen Z Millennials eCommerce Social Media Marketing 125

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Sprout Social

AUGUST 24, 2021

More often than not, the feeling of nostalgia clings to positive memories, so when a brand, event or product is a part of that memory, they’re at an advantage. — Scar (@ScarletBjornson) May 11, 2021. — Andrew Dunn (@drewpdogg99) August 16, 2021. Reintroduce products back by popular demand. Mushroom chicken.

Food 143

Food Millennials PR Marketers 143

Neil Patel

JUNE 3, 2021

In this example, Company A has written the goals of the campaign in paragraph form: This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group. Ideally, they will be into technology and use an iPhone because downloads from the Apple Store exceed those on Android.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Millennials 121

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Why are buyer personas important?

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). — Gavin Hammar (@GavinHammar) May 27, 2021.

Gen Z 142

Gen Z Millennials eCommerce Thought Leadership 142

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Most people check in when they want to research a type of product or resource. Still, the millennial generation remains the platform’s median age.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Let’s be honest, a 4D immersive universe sounds intriguing to consumers and companies alike—brands aren’t just selling a product or service, but a futuristic experience. Why brands invest in the metaverse.

Gen Z 140

Gen Z Branding Transform Millennials 140

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. They’re tuning out the noise of over 6,000 to 10,000 ads each day and turning to their most trusted sources of information to learn about the products and services they should be purchasing.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience.

Non-Profit 124

Non-Profit Gen Z Millennials User-Generated 124

Hubspot Marketing

AUGUST 12, 2022

In addition, roughly 28 percent of respondents say a brand’s environmental impact and the ethical production of its products are two of the most important factors influencing their purchasing decisions. According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact.

Gen Z 144

Gen Z Education Marketers Marketing 144

Hubspot Marketing

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2021. It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. So why not offer the option of purchasing your products from within those apps?

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

DECEMBER 12, 2022

And, the data gap doesn't stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course 2-4 times in one year.

Gen Z 143

Gen Z Millennials CRM Marketers 143

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. 70% of shopping enthusiasts turn to Instagram for product discovery. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Source ) 17. Source ) 18. Source ) 19.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Plus, 35% of Snapchatters send snaps about products they’re interested in buying. Snapchat is expecting to reach this by 2021. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. It’s also worth noting the popularity of Skims products on TikTok. With over 5.2

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. We also found that 20% of marketers have already pivoted due to the potential recession.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

SEPTEMBER 21, 2021

For example, CMOs could have their marketing team test messaging on their product pages or add a program logo and a short description next to the add to cart button. For example, if a large portion of traffic drops off from the product description page, consider adding BNPL information near the search bar or on the category or product page.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion in 2024, that is an 8.76% year-over-year increase ( eMarketer ) Here’s a detailed breakdown of retail ecommerce sales growth since 2021: Year Retail Ecommerce Sales Worldwide 2021 $4.98 billion 2021 $870.71

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Hubspot Marketing

MAY 9, 2022

selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. adults use YouTube and data from a 2021 Pew Research study suggests that its reach is growing. The second most popular time is noon to 3 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. According to Cisco, the use of these technologies will likely increase 20x by the year 2021. Approximately 49% of consumers say they use Google to discover new products. By the year 2021 video will represent 82% of all web traffic.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

DECEMBER 6, 2022

You can also customize these ads with your own branding and messaging, which makes them a great option if you have multiple products or services to promote. Their main goal tends to be featuring different products in order to directly generate sales, but they can also be used for different lead generation or brand awareness campaigns.

Advertising 143

Advertising Advertisers Millennials User-Generated 143

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. The game company is also offering full production process management for brands creative assets, a feature that may become extremely important as brands attempt to engage gamers on their own level.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. This exciting perk makes it much easier to market co-branded products.

Branding 133

Branding Millennials Promotion Price 133

Hootsuite

SEPTEMBER 7, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. In 2021, US shoppers spent $9.03 Refining product names and descriptions. This will help customers discover your products when searching and ease the user experience. Ensure every product has high-quality images and videos.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Sprout Social

JULY 14, 2022

These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021. The metaverse itself isn’t one single product or system, but an interconnected system of technologies, platforms and products that requires a lot of computing and engineering resources. It also isn’t owned by one entity.

Branding 136

Branding Fashion Gen Z User-Generated 136

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Case study: Samsung.

Gen Z 127

Gen Z Transform Retail Entertainment 127