Litmus

OCTOBER 26, 2022

As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. — alemieux (@alemieux) October 26, 2022. Reminder: not everyone speaks marketing technology (or martech). — Litmus (@litmusapp) October 26, 2022. Email makes all of your marketing better.

CRM 94

CRM Email Marketing Finance CMO 94

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it?

Branding 136

Branding Marketing Marketers Communications 136

Litmus

SEPTEMBER 6, 2022

With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays ! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails!

Email Marketing 82

Email Marketing Product Branding Customer 82

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Product 131

Product User-Generated eCommerce Analytics 131

Martech

DECEMBER 3, 2021

The solution is more than positioning your brand as the expert in your niche by creating content and reaping the rewards. The post Why on-site search is the best investment you’ll make in 2022 appeared first on MarTech. It is optimizing your content for organic, paid traffic and site search that converts.

Education 108

Education Analytics SEO Product Marketing 108

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

Branding 132

Branding B2C Real Estate User-Generated 132

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. What community. Why we care.

Customer 89

Customer Branding Shoppers Retail 89

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers. Check out these four U.S.-based

Customer Marketing 52

Customer Marketing Customer Transform Price 52

CXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it.

Law 78

Law Transform Marketing Marketers 78

Buffer Marketing

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. To grow, focus on doing less.

Product 84

Product User-Generated Shipping Promotion 84

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 100

Branding Gen Z Transform Education 100

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is a process or set of activities undertaken by a company to identify, attract, acquire, and retain customers. The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. One type of marketing is product marketing. The answer is both.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 128

Entertainment Marketing Marketers User-Generated 128

Search Engine Land

JULY 19, 2023

Add assets: Next up, you should add text, images and ensure that their brand’s store is set up with Microsoft when using the Merchant Center. October 2022: Import Google PMAX campaigns not using Merchant Center – Microsoft changes its approach slightly by importing Google Max campaigns as DSA campaigns. What has Microsoft said?

Advertising 97

Advertising Advertisers Product Product Marketing 97

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. It cost a mighty $6.5

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Digital Marketer

JUNE 10, 2022

It is also the foundation on which our BRAND NEW eCommerce Marketing Certification is taught. The all new “Become A Certified Ecommerce Marketing Master” course launches June 11, 2022! The eCommerce Tree of Life is one of the core concepts that we use to plan how we build a sustainable, scalable store.

eCommerce 80

eCommerce Customer Journey Product Marketing Product 80

Welcome Software

MARCH 15, 2022

In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year. Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ?

Transform 52

Transform Marketing Marketers CMO 52

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Hootsuite

NOVEMBER 4, 2022

If you don’t have a strong employer brand… well, good luck beating the appeal of freelancing in your PJs. — michaela okland (@MichaelaOkla) May 22, 2022. When it comes to employer brand, worker testimonials are the ultimate green flag. million organic impressions in the first half of 2022, and Amplify shares made up 8.4

Copywriting 104

Copywriting Shipping Promotion Social Media Marketing 104

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai Writers can best use Smart Copy for landing pages and websites, digital ads, emails, e-commerce, and branding. Key features: 45+ templates.

Price 115

Price User-Generated SEO Copywriting 115

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

Management 140

Management Marketing Marketers Acquisition Marketing 140

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media Marketing 100

Social Media Marketing Communications Entertainment Marketing 100

Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It It didn’t even make the Sagefrog priority list in 2022.) Addressing such concerns is far from straightforward.

Gen Z 123

Gen Z Pharmaceutical Customer Acquisition Marketing 123

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . It’s time to futureproof your brand. He discussed the different types of content you can use on Instagram and why staying true to your brand is essential.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Search Engine Land

NOVEMBER 16, 2022

Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like “BU” and “QBR.” It is all about setting the initiative that SEO is a part of a wider movement – promoting it across the company and different marketing channels. ” It’s OK, I’m here to educate you.

Education 95

Education SEO Management Promotion 95

Hubspot Marketing

SEPTEMBER 18, 2023

It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). Our annual non-branded new visitor numbers are now in the multi-millions, and the heights we've hit in the last two years in particular are a testament to the user-centric approach we've applied. We also actually speak to customers.

SEO 96

SEO Analytics Product Education 96

Use Insider

FEBRUARY 16, 2022

Global lockdowns heavily impacted imports of “non-essential” products. Simultaneously, the demand for home use products has skyrocketed. With self-quarantining, a rise in work from home, and mandated lockdowns, consumers are more concerned with entertainment, improving life at home, and productivity than ever before.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Digital Marketer

JULY 20, 2022

Our brand new eCommerce Mastery Certification is available now: [link]. Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.

eCommerce 80

eCommerce Branding Customer Product Marketing 80

Digital Marketer

JULY 17, 2022

Our brand new eCommerce Mastery Certification is available now: [link]. Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. You want people to land on your site and have immediate trust!

eCommerce 81

eCommerce Branding Customer Product Marketing 81

Search Engine Land

NOVEMBER 2, 2022

— annaleacrowe (@annaleacrowe) October 21, 2022. So, instead of promising ROI predictions based on keywords, an in-house SEO team can provide the agency with a full accounting of what true SEO looks like behind the scenes with product, engineering, and content. Get the daily newsletter search marketers rely on.

SEO 94

SEO Product Marketing Branding Product 94

Digital Marketer

JULY 13, 2022

Our brand new eCommerce Mastery Certification is available now: [link]. Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.

eCommerce 75

eCommerce Branding Customer Product Marketing 75

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 97

CRM Health Customer Journey Performance Marketing 97

Digital Marketer

JULY 26, 2022

Our brand new eCommerce Mastery Certification is available now: [link]. Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.

eCommerce 71

eCommerce Branding Customer Product Marketing 71

Search Engine Land

JULY 28, 2023

Then, Ward edited the generated clips on his laptop to produce the final product. The process includes learning to utilize advanced VFX techniques to push your projects further than typical AI productions, according to the AI storytellers at Curious Refuge. 2, 2022, this cover song by Rui now has 1.4 And this wasn’t a fluke.

User-Generated 97

User-Generated Transform Food Price 97

Digital Marketer

SEPTEMBER 30, 2022

Did you know that 130 million users use Facebook and Instagram to discover sales and buy products during Black Friday weekend alone? . The key to a successful Black Friday is reaching the right audience with the right products. Become A Certified E-Commerce Marketing Master. So read on, and start planning now!

Shoppers 73

Shoppers User-Generated Price Product 73

Martech

MARCH 8, 2023

However, our 2022 Salary and Career Survey does offer some martech-specific data: Women earn an average of 30% less than men in martech jobs at all levels. Forbes ) High growth brands (annual revenue increase of at least 10%) are 1.9x Martech crosses business sectors. less than men, according to the U.S.

Promotion 88

Promotion Management Product Marketing Branding 88

Digital Marketer

DECEMBER 19, 2022

Since the early 2000s, the ecommerce market size has been growing rapidly. According to Insider Intelligence , US ecommerce sales are predicted to pass $1 trillion in 2022. This includes the second-hand goods market and resellers operating through auction sites like eBay. This can include freelancers, product testers, and so on.

Transform 83

Transform eCommerce Retail Entertainment 83